Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Stratégie entreprise cegos

1,917 views

Published on

Etude de cas module stratégie d'entreprise
Cas Cegos : spécialisée en ingénierie de formation

Published in: Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Stratégie entreprise cegos

  1. 1. Groupe CEGOS Etude de cas Stratégie d’Entreprise Réalisée Par: Ahmed Sfar Mahmoud Ben Taher
  2. 2. Plan  Historique d'évolution  Domaines d’Activités Stratégique (DAS)  Analyse SWOT  Matrice BCG  Matrice ADL  Stratégie Business  Stratégie Corporate
  3. 3. Historique d'évolution 1926 1933 1940 1947 1954 1961 1968 1975 1982 1989 1994 11:ISO 9001 1994 10:Missions en Europe de l’Est 1992 9:Conseil & Formation 1976 8:Activité Etudes 1968 7:Groupe TEA/Cegos 1958 6:Séminaires Managements 1956 5:Contrôle de gestion gestion commerciale 1951 4:Training Within Industry 1948 3:Activité calcul des prix de revient 1937 2:Première section d’étude 19301926
  4. 4. Historique d'évolution 1997 1999 2001 2003 2005 2007 2009 2011 Ouverture à Singapour 2012 Partenariat Seminarium 2009 250 modules de formation en "Blended" 2008 Filiale en Suisse 2003 Adoption e-learning et présentiel 2001 Participation dans IB Formation 1999 Renforcement implantation internationale 1997
  5. 5. Historique d'évolution Cegos en quelques chiffres :  Un chiffre d’affaires de 168 millions d’euros en 2012  1.200 collaborateurs  1.500 consultants externes partenaires  Une présence dans 30 pays à travers le monde.  20 000 entreprises clientes  12 000 missions par : formation, conseil, recrutement, études…  200 000 personnes formées chaque année  50 formations certifiantes ou diplômantes  Plus de 100 projets internationaux sur tous les continents  85 ans au service de ses clients
  6. 6. Domaines d’Activités Stratégique (DAS)  La formation dans toutes ses dimensions  Le conseil opérationnel  Les études  Le recrutement
  7. 7. Analyse SWOT  Maitrise des couts  Offres de formation élargies  Innovation pédagogique  Innovation technologique  Expertise  Position de leader  Partenariats  Marché en forte croissance  Implantation dans de nouveaux pays  Concurrence  Sécurité 9,2 Millions d’euros 5,4%
  8. 8. Analyse BCG  DAS Formation Continue  1200 collaborateurs  1500 consultants externes  Marché en forte croissance avec Un CA de 168 millions d’euros en 2012
  9. 9. Matrice ADL
  10. 10. Stratégie Corporate  Internationalisation
  11. 11. Stratégie Corporate  Internationalisation
  12. 12. Stratégie Corporate  Stratégie de diversification Diversification produit Diversification marché  Conseil, formation en entreprise ,stages inter-entreprises…  Diversification des modes d’apprentissage  Prés de 30 pays  Implantation dans tous les continents
  13. 13. Stratégie Business  Stratégie de différentiation  Qualité des formations  Qualité des Consultants:  Expertise dans un métier, un domaine professionnel,  Formation aux outils pédagogiques,  Supervision systématique par des responsables pédagogiques.  5,8 % de la masse salariale pour la formation des collaborateurs.  Déploiement du plan stratégique 2006 – 2010, avec l’appui du cabinet McKinsey.
  14. 14. Stratégie Business Plan Stratégique Le Groupe Cegos poursuit son plan stratégique « Learning Planet », avec trois objectifs prioritaires : 1 - Focaliser les activités du Groupe sur la formation dans toutes ses dimensions - Dispositifs d’apprentissage toujours renouvelés - Intégrer pleinement les nouvelles technologies 2 - Poursuivre le développement des activités à l’international sur des marchés à fort potentiel - Programme de partenariat avec des leaders de la formation 3 - Renforcer la proximité avec ses clients - Organisation par secteurs (Banque & Assurance, Automobile, Grande distribution, transports etc.)
  15. 15. Conclusion  Facteurs de succés de Cegos:  Innovation  Ouverture  A la quete des besoins de ses clients
  16. 16. Merci pour votre Attention

×