Indian Hospitality Industry Prepared By Mr . Mahesh Samala
Interdependence Tourism Sector Hospitality Sector Real Estate Sector
Tourism Sector
Overview <ul><li>Important part of global economy. </li></ul><ul><li>Slack season: March to September </li></ul><ul><li>Se...
Key highlights Source: CRISIL Research 28.97 10.81 Growth (percentage) 2891.75 1.64 April-Aug 2007 2242.26 1.48 April-Aug ...
Tourist arrival Source: KPMG Research
Tourism Sector fund Allocation Note :  * This fig. corresponds only to the provision for building tourism infrastructure, ...
Growth drivers <ul><li>Discovering/Expanding new/niche markets  </li></ul><ul><li>Booming economy. </li></ul><ul><li>Growt...
Contribution of Tourism Industry <ul><li>Economic development </li></ul><ul><li>Infrastructure development </li></ul><ul><...
HOTEL INDUSTRY India's hotel industry is experiencing an unprecedented boom, driven by increasing numbers of business and ...
Overview <ul><li>Revenue generated during F.Y.2006-07 was INR 604.32 bn </li></ul><ul><li>Growing at CAGR 11 % (2000-06) <...
Market Players
Types of hotels
EXISTING AND PROPOSED DISTRIBUTION TO HOTEL SUPPLY IN INDIA
PRIMARY DRIVERS OF GROWTH IN THE INDIAN HOTEL INDUSTRY
Emerging Hotel Concepts <ul><li>Ecotel </li></ul><ul><li>Resorts </li></ul><ul><li>Motels </li></ul><ul><li>Floatels </li>...
Ecotel <ul><li>Environment Responsibility within hospitality industry. </li></ul><ul><li>Inspection is based on  5  separa...
Resorts <ul><li>Cater to leisure needs of tourist. </li></ul><ul><li>Usually located at hill stations or seashores. </li><...
Motels <ul><li>A single building of connected rooms whose doors face a parking lot &/or common area with common parking. <...
Floatels <ul><li>A floating or a boat or a ship operating as a hotel. </li></ul><ul><li>All services are turnkey including...
Service Apartments <ul><li>This concept is slowly gaining ground in the industry.  </li></ul><ul><li>They mainly target em...
CRITICAL FACTORS TO DRIVE FUTURE GROWTH AND PERFORMANCE
Challenges of Hotel Industry <ul><li>The  3  challenges that clearly emerge for the industry are : </li></ul><ul><li>1) Ma...
Managing Demand The hotel industry is inherently prone to fluctuating demand with Occupancy Rate (OR’s) in certain period ...
Managing Demand <ul><li>A)  Seasonality of Demand : </li></ul>Domestic airline Load factor Directorate general of Civil Av...
Managing Demand <ul><li>B)  The weekend phenomenon </li></ul>Average daily OR: City wise Average daily OR: By Hotel segmen...
Managing Demand <ul><li>C)  Preference of hotels to maximize RevPAR through ARR growth over OR (Occupancy Rate) </li></ul>...
Managing Customer Mix <ul><li>Challenges : </li></ul><ul><li>A)   Customer Mix governed by product offerings, brand positi...
Managing the Channel Sales Mix <ul><li>Challenges : </li></ul><ul><li>A) Increase in online bookings has restructured the ...
Real Estate Sector
Overview <ul><li>Second largest employer next only to agriculture  </li></ul><ul><li>US $  12  billion industry </li></ul>...
Growth Drivers
FDI in Real estate Sector
Indian Real Estate- Catalyst for Growth <ul><li>With Indian economy growing strongly, requirements of housing, commercial ...
Challenges: Real Estate Industry
Projected investment by segment Residential, 67 % Commercial, 16 % Hospitality, 10 % Retail, 7 % Projected investment by s...
Projected demand by City Chennai, 17 % Mumbai, 12 % Bangalore, 26 % Kolkata, 5 % Pune, 8 % NCR, 21 % Hyderabad, 11 % Proje...
Funding Options
Funding Options Strategic Investment Private Equity Initial Public Offering AIM/ Overseas Listing REIT
Strategic Investor <ul><li>Merits: </li></ul><ul><li>Valuation based on long term business plan. </li></ul><ul><li>Global ...
Strategic Investor Source: KPMG 10,000 To develop an integrated township of  40,000  acres Residential Al Nakheel - DLF 4,...
Private Equity Investor <ul><li>Merits: </li></ul><ul><li>Negotiable deal; valuation based on view of future. </li></ul><u...
Private Equity Investor Source: KPMG 600.0 NA DLF Assets DE shaw, Lehman Brothers Jul-  07 167.0 13.5 % Anant Raj Industri...
Initial Public Offering <ul><li>Merits: </li></ul><ul><li>No management control. </li></ul><ul><li>No exit issues. </li></...
Initial Public Offering 114.31 x 11.0 % 126.7 Sobha Developers Dec-  06 61.84 x 18.3 % 220.2 Parshvnath Developers Dec-  0...
Initial Public Offering 25 % 13 % One Month Return 23 % 16 % Two Month Return 82 % 37 % Six Month Return Realty Index Sens...
AIM Listing/Overseas Listing <ul><li>AIM stands for Alternative Investment Market. </li></ul><ul><li>The Company gets list...
AIM Listing/Overseas Listing <ul><li>Merits: </li></ul><ul><li>No management control. </li></ul><ul><li>No exit issues. </...
AIM Listing/Overseas Listing -15 % 500 Trinity Apr-  06 -26 % 759 Hirco Apr-  06 -6 % 464 Ishaan Nov-  06 2 % 714 Unitech ...
FDI Equity Inflow
Leading the pack…. Indian companies had a higher return on equity than other countries in Asia.
Gains in world stock exchanges
Government initiatives <ul><li>The “Incredible India” campaign. </li></ul><ul><li>Open skies policy. </li></ul><ul><li>New...
Future Outlook <ul><li>Prospects : </li></ul><ul><li>1) WTTC estmates : International tourist inflow by 2020 would be 20 m...
Concluding Remarks…. <ul><li>Since there is a lot of potential for growth & development of Hotel sector. </li></ul><ul><li...
THANK YOU
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Indian Hospitality Industry Final

  1. 1. Indian Hospitality Industry Prepared By Mr . Mahesh Samala
  2. 2. Interdependence Tourism Sector Hospitality Sector Real Estate Sector
  3. 3. Tourism Sector
  4. 4. Overview <ul><li>Important part of global economy. </li></ul><ul><li>Slack season: March to September </li></ul><ul><li>September-March period accounts 60% of the total tourist arrivals. </li></ul><ul><li>Focused largely on foreign tourists, with almost 70% of the business coming from this segment. </li></ul><ul><li>Inbound tourist expenditure per head is third highest in the world and even more than global average tourist spending. </li></ul><ul><li>the cumulative FDI into the hotel and tourism sector from 1991 to March 2007 has been US$ 517.83 million, representing 1.18 per cent of the total FDI in to the country. </li></ul><ul><li>Tourism is the third largest earner of foreign exchange for the country. </li></ul>
  5. 5. Key highlights Source: CRISIL Research 28.97 10.81 Growth (percentage) 2891.75 1.64 April-Aug 2007 2242.26 1.48 April-Aug 2006 44.35 8.33 Growth (percentage) 659.33 0.38 Aug 2007 456.76 0.35 Aug 2006 Tourist Arrival (Million No.) Forex Earnings ( $ million) Particulars
  6. 6. Tourist arrival Source: KPMG Research
  7. 7. Tourism Sector fund Allocation Note : * This fig. corresponds only to the provision for building tourism infrastructure, as against Rs 4,230 mn provided for the year 2006-07 Source : CRISIL Research n.a 5,200* 2007-08 n.a 29,000 Tenth Plan Outlay (2002-07) 8,300 8,300 2006-07 7,860 7,860 2005-06 5,000 5,000 2004-05 3,500 3,250 2003-04 Actual Expenditure (Rs mn) Budget Estimates (Rs mn) Year
  8. 8. Growth drivers <ul><li>Discovering/Expanding new/niche markets </li></ul><ul><li>Booming economy. </li></ul><ul><li>Growth in IT enabled services & IT industry. </li></ul><ul><li>Rising stock indices. </li></ul><ul><li>Entry of low cost airlines. </li></ul><ul><li>Low Cost medical facilities. </li></ul><ul><li>Globalization & Liberalization gave it new impetus. </li></ul>
  9. 9. Contribution of Tourism Industry <ul><li>Economic development </li></ul><ul><li>Infrastructure development </li></ul><ul><li>Employment generation </li></ul><ul><li>Community development </li></ul><ul><li>Restoration of culture </li></ul><ul><li>Environmental preservation </li></ul><ul><li>Promotion of harmony and understanding </li></ul>
  10. 10. HOTEL INDUSTRY India's hotel industry is experiencing an unprecedented boom, driven by increasing numbers of business and tourist arrivals. But how long can the good times last?
  11. 11. Overview <ul><li>Revenue generated during F.Y.2006-07 was INR 604.32 bn </li></ul><ul><li>Growing at CAGR 11 % (2000-06) </li></ul><ul><li>Demand Growth CAGR 14 % </li></ul><ul><li>Outpacing Supply Growth CAGR 6% </li></ul><ul><li>Currently there are 1980 hotels approved by ministry of Tourism, Government of India with a total capacity of 1,10,000 rooms. </li></ul><ul><li>Unmet demand for hotel rooms: 150 000 rooms . Additional demand this year: 15 000 rooms. </li></ul><ul><li>Increase in average room rent for the entire hotel industry over the last year: 35 %. </li></ul>
  12. 12. Market Players
  13. 13. Types of hotels
  14. 14. EXISTING AND PROPOSED DISTRIBUTION TO HOTEL SUPPLY IN INDIA
  15. 15. PRIMARY DRIVERS OF GROWTH IN THE INDIAN HOTEL INDUSTRY
  16. 16. Emerging Hotel Concepts <ul><li>Ecotel </li></ul><ul><li>Resorts </li></ul><ul><li>Motels </li></ul><ul><li>Floatels </li></ul><ul><li>Service Apartments </li></ul>
  17. 17. Ecotel <ul><li>Environment Responsibility within hospitality industry. </li></ul><ul><li>Inspection is based on 5 separate inspections </li></ul><ul><li>1) Environmental Commitment </li></ul><ul><li>2) Solid Waste Management </li></ul><ul><li>3) Energy Efficiency </li></ul><ul><li>4) Water Conservation </li></ul><ul><li>5) Employee education & community Involvement. </li></ul>
  18. 18. Resorts <ul><li>Cater to leisure needs of tourist. </li></ul><ul><li>Usually located at hill stations or seashores. </li></ul><ul><li>It can be further classified : </li></ul><ul><ul><ul><ul><li>Hill resorts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Health resorts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Beach resorts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Summer resorts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Winter resorts </li></ul></ul></ul></ul>
  19. 19. Motels <ul><li>A single building of connected rooms whose doors face a parking lot &/or common area with common parking. </li></ul><ul><li>They are located along the highways connecting important cities. </li></ul><ul><li>The feature distinguishing a motel form a hotel are </li></ul><ul><ul><ul><li>1) Adequate parking facilities </li></ul></ul></ul><ul><ul><ul><li>2) Cottage style accommodation </li></ul></ul></ul><ul><ul><ul><li>3) Short duration of Stay </li></ul></ul></ul>
  20. 20. Floatels <ul><li>A floating or a boat or a ship operating as a hotel. </li></ul><ul><li>All services are turnkey including catering, linens, housekeeping and security. </li></ul><ul><li>e.g. The Oberoi Motor Vessel Vrinda. </li></ul>
  21. 21. Service Apartments <ul><li>This concept is slowly gaining ground in the industry. </li></ul><ul><li>They mainly target emigrant & long duration visitors [business & leisure]. </li></ul><ul><li>Service apartments are preferred to hotels for the following reasons : </li></ul><ul><ul><li>Business executives find them safe, convenient, affordable & well maintained. </li></ul></ul><ul><ul><li>They are larger than hotel rooms </li></ul></ul><ul><ul><li>No rental deposits required in this case. </li></ul></ul><ul><ul><li>They are beneficial for SME for their roving representatives. </li></ul></ul>
  22. 22. CRITICAL FACTORS TO DRIVE FUTURE GROWTH AND PERFORMANCE
  23. 23. Challenges of Hotel Industry <ul><li>The 3 challenges that clearly emerge for the industry are : </li></ul><ul><li>1) Managing Demand </li></ul><ul><li>2) Optimising Customer Mix </li></ul><ul><li>3) Optimising channel Mix </li></ul>
  24. 24. Managing Demand The hotel industry is inherently prone to fluctuating demand with Occupancy Rate (OR’s) in certain period 10 – 20 % lower than annual average. Source: Crisinfac Annual review of Hotel Industry 2006
  25. 25. Managing Demand <ul><li>A) Seasonality of Demand : </li></ul>Domestic airline Load factor Directorate general of Civil Aviation Foreign Tourist Inflow FHRAI Tourism Statastics
  26. 26. Managing Demand <ul><li>B) The weekend phenomenon </li></ul>Average daily OR: City wise Average daily OR: By Hotel segment Source: FHRAI Hotel Survey 2006
  27. 27. Managing Demand <ul><li>C) Preference of hotels to maximize RevPAR through ARR growth over OR (Occupancy Rate) </li></ul><ul><li>1) It raises the overall industry ARR levels </li></ul><ul><li>2) Revenue growth achieved at no extra cost. </li></ul><ul><li>3) Favorable impact on bottom line </li></ul>
  28. 28. Managing Customer Mix <ul><li>Challenges : </li></ul><ul><li>A) Customer Mix governed by product offerings, brand positioning, segmenting & location </li></ul><ul><li>B) Hotel employs tie ups, promotions, targeted pricing etc. </li></ul><ul><li>Options : </li></ul><ul><li>A) Revenue can increased by strategic customer segmentation & offer management. </li></ul><ul><li>B) This hidden opportunity has potential to boost revenues by 3 to 5 percent. </li></ul>
  29. 29. Managing the Channel Sales Mix <ul><li>Challenges : </li></ul><ul><li>A) Increase in online bookings has restructured the sale channel mix for hotels. </li></ul><ul><li>B) Compelling channel partners to reposition & restructure themselves. </li></ul><ul><li>C) Large number of intermediaries which are integral part of system result in </li></ul><ul><li>i) Higher Complexities </li></ul><ul><li>11) Lower Profitability </li></ul><ul><li>iii) Commoditization of hotels </li></ul><ul><li>Options : </li></ul><ul><li>A) Maximize profitability through optimization of channel mix & minimization of </li></ul><ul><li>intermediaries. </li></ul><ul><li>B) By optimizing channel mix could result in intermediary cost by 1 to 3 percent. </li></ul>
  30. 30. Real Estate Sector
  31. 31. Overview <ul><li>Second largest employer next only to agriculture </li></ul><ul><li>US $ 12 billion industry </li></ul><ul><li>Growing at about 30 % per annum </li></ul><ul><li>Housing sector contributes to 5 %of the country’s GDP </li></ul><ul><li>FDI Inflows: (from 1991 to June 2007 ) </li></ul><ul><ul><li>Housing & Real Estate:US$ 1123 million </li></ul></ul><ul><ul><li>Construction Activities (Including Roads & Highways):US$ 1875 million </li></ul></ul>
  32. 32. Growth Drivers
  33. 33. FDI in Real estate Sector
  34. 34. Indian Real Estate- Catalyst for Growth <ul><li>With Indian economy growing strongly, requirements of housing, commercial and industrial infrastructure bound to rise. </li></ul><ul><li>More than 367 Million Sq. Ft. of additional office space needed by 2012-13 ( Estimated by Ernst & young) </li></ul><ul><li>4.7 million housing units would have to be completed by 2030 ( Estimated by Deutsche Bank) </li></ul><ul><li>Asian Development Bank estimates requirements of 10 million units by 2030 </li></ul><ul><li>Indian Ministry of Tourism forecasted requirements of 2.9 and 6.6 Million hotel rooms to meet the tourism and business by 2010 and 2020 . </li></ul><ul><li>Fast growing Medical tourism will become US$ 2 billion industry by 2012 and will require huge investment in Health Services sector. </li></ul><ul><li>Booming retail trade sector needs 13 Million sq. Ft. of space by 2008 end in top eight large cities in India </li></ul>
  35. 35. Challenges: Real Estate Industry
  36. 36. Projected investment by segment Residential, 67 % Commercial, 16 % Hospitality, 10 % Retail, 7 % Projected investment by segment (2008-2010)
  37. 37. Projected demand by City Chennai, 17 % Mumbai, 12 % Bangalore, 26 % Kolkata, 5 % Pune, 8 % NCR, 21 % Hyderabad, 11 % Projected demand by city (2008-2010)
  38. 38. Funding Options
  39. 39. Funding Options Strategic Investment Private Equity Initial Public Offering AIM/ Overseas Listing REIT
  40. 40. Strategic Investor <ul><li>Merits: </li></ul><ul><li>Valuation based on long term business plan. </li></ul><ul><li>Global and or/domestic expertise. </li></ul><ul><li>Moderate return expectations. </li></ul><ul><li>Demerits: </li></ul><ul><li>Joint Management of operations. </li></ul><ul><li>Business Sensitivity/confidentiality issue. </li></ul><ul><li>Recent Transaction traffic: </li></ul><ul><li>Around 8- 10 investments aggregating ~ USD 16 bn. </li></ul>
  41. 41. Strategic Investor Source: KPMG 10,000 To develop an integrated township of 40,000 acres Residential Al Nakheel - DLF 4,000 A JV engaged in Pan India projects in residential, commercial, infrastructure & hospitality sectors integrated master plans & SEZ Mixed Use Emmar - MGF 300 For developing 100 Hotels , 10,000 rooms in next 10 years Hospitality Emaar MGF - Accor 220 To acquire & develop 7 properties in the country by 2010 Hospitality Rattha Group - Ascott 550 To develop 75 hotels & serviced apartment over next 7 yrs, subject to necessary approvals Hospitality DLF - Hilton 720 To construct 28 hotels in partnership with Marriott Hospitality Unitech – Marriot Amt Invested (USD mn) Details Project Type Company
  42. 42. Private Equity Investor <ul><li>Merits: </li></ul><ul><li>Negotiable deal; valuation based on view of future. </li></ul><ul><li>Expertise through other investee companies. </li></ul><ul><li>Limited to board reprentation. </li></ul><ul><li>Demerits: </li></ul><ul><li>High return expectations in a limited time frame. </li></ul><ul><li>Defined exit mechanism within 3-5 years. </li></ul><ul><li>Recent transaction traffic: </li></ul><ul><li>Around 30 deals aggregating ~ USD 1.9 bn. </li></ul>
  43. 43. Private Equity Investor Source: KPMG 600.0 NA DLF Assets DE shaw, Lehman Brothers Jul- 07 167.0 13.5 % Anant Raj Industries GIC, Morgan Stanley Dean Witter, Quantum (SOROS) May- 07 152.0 10 % Oberoi Constructions Morgan Stanley Jan- 07 350.0 15 % RMZ AIG Apr- 07 100.0 NA QVC Reality IL & FS Apr- 07 40.0 5 % Indiabulls Real Estate Ltd. Oberon (Farallon Capital) Jul- 07 Amount ( USD Mn) Stake Investee Investor Date
  44. 44. Initial Public Offering <ul><li>Merits: </li></ul><ul><li>No management control. </li></ul><ul><li>No exit issues. </li></ul><ul><li>No business sensitivity/confidentiality issues. </li></ul><ul><li>Demerits: </li></ul><ul><li>Valuation based on market conditions. </li></ul><ul><li>No inputs. </li></ul><ul><li>QoQ expectations of growth & returns. </li></ul><ul><li>Recent transaction traffic: </li></ul><ul><li>Around 8 listing totaling ~ USD 3.7 bn. </li></ul>
  45. 45. Initial Public Offering 114.31 x 11.0 % 126.7 Sobha Developers Dec- 06 61.84 x 18.3 % 220.2 Parshvnath Developers Dec- 06 81.05 x 10.0 % 80.0 Akruti Nirman Jan- 07 3.23 x 10.3 % 2296.9 DLF Jun- 07 6.60 x 14.0 % 371.0 HDIL Jul- 07 68.26 x 10.3 % 138.0 Omaxe Aug- 07 5.75 x 21.8 % 194.5 IVR Prime Aug- 07 1.91 x 10.1 % 214.7 Puravankara Aug- 07 Response received Stake Dilution Amount Raised Company Date of Listing
  46. 46. Initial Public Offering 25 % 13 % One Month Return 23 % 16 % Two Month Return 82 % 37 % Six Month Return Realty Index Sensex Returns
  47. 47. AIM Listing/Overseas Listing <ul><li>AIM stands for Alternative Investment Market. </li></ul><ul><li>The Company gets listed on LSE ( London Stock Exchange) </li></ul><ul><li>It enables a companies from around the world to raise the capital to grow. </li></ul><ul><li>The company get listed on highly efficient, transparent & well regulated market. </li></ul><ul><li>The companies get accessed to worlds deepest & most liquid pool of investment capital </li></ul><ul><li>Benefits : </li></ul><ul><li>1) Less entry barriers </li></ul><ul><li>2) No minimum requirements with respect to initial equity required, market capitalization, & trading history. </li></ul>
  48. 48. AIM Listing/Overseas Listing <ul><li>Merits: </li></ul><ul><li>No management control. </li></ul><ul><li>No exit issues. </li></ul><ul><li>No business sensitivity/confidentiality issues. </li></ul><ul><li>Demerits: </li></ul><ul><li>Valuation based on market and the project prospects. </li></ul><ul><li>No inputs. </li></ul><ul><li>Expectations based on project completion. </li></ul><ul><li>Recent transaction traffic: </li></ul><ul><li>6 companies have raised ~ USD 2.7 bn on the AIM market. </li></ul>
  49. 49. AIM Listing/Overseas Listing -15 % 500 Trinity Apr- 06 -26 % 759 Hirco Apr- 06 -6 % 464 Ishaan Nov- 06 2 % 714 Unitech Dec- 06 -27 % 274 Dev Properties Jan- 07 25 % 325 Ascendas Aug- 07 Return since listing Amount Raised(USD Mn) Name of Company Date
  50. 50. FDI Equity Inflow
  51. 51. Leading the pack…. Indian companies had a higher return on equity than other countries in Asia.
  52. 52. Gains in world stock exchanges
  53. 53. Government initiatives <ul><li>The “Incredible India” campaign. </li></ul><ul><li>Open skies policy. </li></ul><ul><li>New airports. </li></ul><ul><li>International conventional centers. </li></ul><ul><li>Reduction in travel cost. </li></ul><ul><li>Reduction in taxes on hotel industry. </li></ul><ul><li>Extension of infrastructure status. </li></ul><ul><li>Introduction of M-Visa. </li></ul>
  54. 54. Future Outlook <ul><li>Prospects : </li></ul><ul><li>1) WTTC estmates : International tourist inflow by 2020 would be 20 mn. </li></ul><ul><li>2) India accounts for 0.5% ow world tourism & expected to grow at 4% till 2010. </li></ul><ul><li>3) Open sky policy & “ Incredible India” campaign improved outlook for India. </li></ul><ul><li>4) Rising disposable income, cheaper airfare & better connectivity would continue to increase demand for rooms. </li></ul><ul><li>Threats : </li></ul><ul><li>1) Changes in global Geopolitical situations </li></ul><ul><li>2) The heightened demand for land from real estate has led to steep escalation of prices </li></ul><ul><li>3) Shortage of manpower huge challenge. </li></ul>
  55. 55. Concluding Remarks…. <ul><li>Since there is a lot of potential for growth & development of Hotel sector. </li></ul><ul><li>It needs to be infused with fresh inflows of capital. </li></ul><ul><li>The fund raising options are as follows </li></ul><ul><li>Strategic investment, Private Equity, IPO, AIM & REIT. </li></ul><ul><li>The key considerations for the above fund raising alternatives are : </li></ul><ul><ul><ul><li>Valuation Expectations </li></ul></ul></ul><ul><ul><ul><li>Industry Experise </li></ul></ul></ul><ul><ul><ul><li>Management Control </li></ul></ul></ul><ul><ul><ul><li>return expectation </li></ul></ul></ul><ul><ul><ul><li>Exit Mechanism </li></ul></ul></ul><ul><ul><ul><li>Confidentiality issue </li></ul></ul></ul><ul><ul><ul><li>Transaction structuring </li></ul></ul></ul>
  56. 56. THANK YOU

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