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15   minutes,   15   new rules for startups.mahesh@seedfund.in@maheshmurthy<seedfund>
Learnings from brands managed<seedfund>
Learnings from brands created<seedfund>
1    Geography is historyYou can design your business to start from anywhere.Even Yeshwantpur.<seedfund>
2    The trend means the end. Prepare to be a trend-setter, not a trend-follower. Toil a few years in anonymity till then....
30                                 80                                   7025                                   6020       ...
4    Hard to enter a pre-existing sector.Easier to create a new one.Forget billion-dollar market size. Discover howbig it ...
5    Biggest determinant of success is insanecustomer delight and resulting word-of-mouth.Will your friend rave about your...
6    Your marketing IQ needs to be inverselyproportional to your marketing budgetAre you remark-worthy to your TG?If not, ...
+            >                    >             + 7    Digital is not just cheaper than TV as amarketing medium. It’s bigg...
8    Don’t think just 360. Think 360 by 365It’s not just about talking.But listening, responding, analysing, then talking....
9     Most important technical skill you need:recruitment & retention.Have charisma & vision to recruit for less or free?C...
10   World’s most successful VC’s: customersVast majority of Indian and global Fortune 500 nevergot VC money to start.We’r...
11   Before getting a VC in, think aboutgetting them out.Can you IPO? Really?Can you be acquired? Do you want to?<seedfund>
12   Forget about “team”. Here it starts withone person.VCs may parrot the Silicon Valley line. But it’sdifferent here. On...
13   Hereditary brilliance isn’t bankable.Institutionalised brilliance is.Can your firm survive without you?Do you get ric...
14    Be eco-friendly with money. Breakeven by burning as little as possible.Downturns can happen at any time. Survival is...
15     The pot of gold is the rainbow.The payout is an awesome life.Nobody dies of entrepreneurship.It’s the best kind of ...
@     Thanks, I’m mahesh@seedfund.in@maheshmurthy+91 98922 49969<seedfund>
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15 New Rules For Startups, by Mahesh Murthy of Seedfund / Pinstorm

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This was presented by Mahesh Murthy of Seedfund during one of the mini-keynotes at the 2011 Nasscom Product Conclave in Bangalore.

Published in: Business, Technology
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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15 New Rules For Startups, by Mahesh Murthy of Seedfund / Pinstorm

  1. 15 minutes, 15 new rules for startups.mahesh@seedfund.in@maheshmurthy<seedfund>
  2. Learnings from brands managed<seedfund>
  3. Learnings from brands created<seedfund>
  4. 1 Geography is historyYou can design your business to start from anywhere.Even Yeshwantpur.<seedfund>
  5. 2 The trend means the end. Prepare to be a trend-setter, not a trend-follower. Toil a few years in anonymity till then.<seedfund>
  6. 30 80 7025 6020 5015 40 3010 20 5 10 0 0 A B C D E A B C D E 3 The winner takes it all. No room for complacence. Be no.1 or no.2. Or don’t bother. Big rewards for success. <seedfund>
  7. 4 Hard to enter a pre-existing sector.Easier to create a new one.Forget billion-dollar market size. Discover howbig it is as you go along.<seedfund>
  8. 5 Biggest determinant of success is insanecustomer delight and resulting word-of-mouth.Will your friend rave about your product or serviceto a stranger in a bar, unbidden?<seedfund>
  9. 6 Your marketing IQ needs to be inverselyproportional to your marketing budgetAre you remark-worthy to your TG?If not, start again.<seedfund>
  10. + > > + 7 Digital is not just cheaper than TV as amarketing medium. It’s bigger.Can you get digital word-of-mouth working?Facebook = 2.5 X IPL match, Google = 15 x ToI<seedfund>
  11. 8 Don’t think just 360. Think 360 by 365It’s not just about talking.But listening, responding, analysing, then talking.Do so 24 by 7. Restructure.<seedfund>
  12. 9 Most important technical skill you need:recruitment & retention.Have charisma & vision to recruit for less or free?Can you stave off “market salaries”?<seedfund>
  13. 10 World’s most successful VC’s: customersVast majority of Indian and global Fortune 500 nevergot VC money to start.We’re the second-best option.<seedfund>
  14. 11 Before getting a VC in, think aboutgetting them out.Can you IPO? Really?Can you be acquired? Do you want to?<seedfund>
  15. 12 Forget about “team”. Here it starts withone person.VCs may parrot the Silicon Valley line. But it’sdifferent here. One’s a good start.<seedfund>
  16. 13 Hereditary brilliance isn’t bankable.Institutionalised brilliance is.Can your firm survive without you?Do you get richer over the weekend?<seedfund>
  17. 14 Be eco-friendly with money. Breakeven by burning as little as possible.Downturns can happen at any time. Survival is80% of winning.<seedfund>
  18. 15 The pot of gold is the rainbow.The payout is an awesome life.Nobody dies of entrepreneurship.It’s the best kind of life there is.<seedfund>
  19. @ Thanks, I’m mahesh@seedfund.in@maheshmurthy+91 98922 49969<seedfund>

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