Maher Naji El-Ghali
UX Lead Designer
@Socialfruits
FB maherelghali
TW maherelghali

Sunday, February 16, 14
Malak Mitch

An entrepreneur inspiring story

Abdelrahman Osama

Less Interaction

Ahmed Bolica

Website Design Workflow

I...
Agenda
•
•
•
•
•

Clients	
  vs	
  WWU
Branding
Community
Design
Going	
  Offensive

Sunday, February 16, 14
Clients VS WWU
World Wide Users

Sunday, February 16, 14
Clients

Sunday, February 16, 14
World Wide Users

Sunday, February 16, 14
U gonna feel Like

Sunday, February 16, 14
♥
Make something people love

Sunday, February 16, 14
to Make something people love
Make something people Want

Ex: bottle of water in USA

Sunday, February 16, 14
Must add Value
Not only design, not only UX , it’s really depend on VALUE

TAKE CARE THERE IS BIG BACK BUTTON ON THE TOP L...
you need to use your Product
No one really cares what your Product do

Only your Mum cares

Sunday, February 16, 14
Our Projects Value

Organization

Sunday, February 16, 14

Traffic

E-Commerce
BRANDING
People Brand themselves on Social Media Channels

Sunday, February 16, 14
Take time to Brand
your Product

Sunday, February 16, 14
Sunday, February 16, 14
Community

Sunday, February 16, 14
Treat your Users Well
Pareto Principle:
80% of the content generated by ONLY
20% of the users

Sunday, February 16, 14
If someone Care of your Product
your must act like

Sunday, February 16, 14
Treat your Power users
like a GOLD

Sunday, February 16, 14
If your Product is Not Social
You DOOMED
Not really Doomed but you will act as

Sunday, February 16, 14
Make a small Challenge
if your Product fall down , what you GONNA Do ?

Sunday, February 16, 14
What we did in El-Dokkana

Sunday, February 16, 14
Feedback

Sunday, February 16, 14
Share Feelings

Sunday, February 16, 14
Even Share Success

Sunday, February 16, 14
Statistics
in only 2 weeks
• 40+	
  purchases	
  through	
  6	
  Community	
  Stars	
  in	
  2	
  
weeks.
• 49	
  Register...
Design
Design Really matters

Sunday, February 16, 14
Your Experience Tells me
How much you Respect me
Or
DisRespect me

Sunday, February 16, 14
DropBox
Founder DropBox with VC story

Sunday, February 16, 14
Care on your wasted pages
• 404	
  page
• Search	
  results
• Blank	
  Slates

Sunday, February 16, 14
Make Wasted
pages funny

Sunday, February 16, 14
Going on the offensive

Sunday, February 16, 14
Try to mark your product on a map
(Marketing)

Sunday, February 16, 14
Educate people use
Infographics

Sunday, February 16, 14
Use alot of fun to stick to
user’s mind

Sunday, February 16, 14
Photography

Sunday, February 16, 14
Doodles

Sunday, February 16, 14
Finally
People want to get inspired
So STOP TALKING and Just DO it :)

Sunday, February 16, 14
Sunday, February 16, 14
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Product Design: Make Something People Love

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Product Design: Make Something People Love

  1. 1. Maher Naji El-Ghali UX Lead Designer @Socialfruits FB maherelghali TW maherelghali Sunday, February 16, 14
  2. 2. Malak Mitch An entrepreneur inspiring story Abdelrahman Osama Less Interaction Ahmed Bolica Website Design Workflow Islam Magdy Grunt Javascript Task Runner Sunday, February 16, 14
  3. 3. Agenda • • • • • Clients  vs  WWU Branding Community Design Going  Offensive Sunday, February 16, 14
  4. 4. Clients VS WWU World Wide Users Sunday, February 16, 14
  5. 5. Clients Sunday, February 16, 14
  6. 6. World Wide Users Sunday, February 16, 14
  7. 7. U gonna feel Like Sunday, February 16, 14
  8. 8. ♥ Make something people love Sunday, February 16, 14
  9. 9. to Make something people love Make something people Want Ex: bottle of water in USA Sunday, February 16, 14
  10. 10. Must add Value Not only design, not only UX , it’s really depend on VALUE TAKE CARE THERE IS BIG BACK BUTTON ON THE TOP LEFT Sunday, February 16, 14
  11. 11. you need to use your Product No one really cares what your Product do Only your Mum cares Sunday, February 16, 14
  12. 12. Our Projects Value Organization Sunday, February 16, 14 Traffic E-Commerce
  13. 13. BRANDING People Brand themselves on Social Media Channels Sunday, February 16, 14
  14. 14. Take time to Brand your Product Sunday, February 16, 14
  15. 15. Sunday, February 16, 14
  16. 16. Community Sunday, February 16, 14
  17. 17. Treat your Users Well Pareto Principle: 80% of the content generated by ONLY 20% of the users Sunday, February 16, 14
  18. 18. If someone Care of your Product your must act like Sunday, February 16, 14
  19. 19. Treat your Power users like a GOLD Sunday, February 16, 14
  20. 20. If your Product is Not Social You DOOMED Not really Doomed but you will act as Sunday, February 16, 14
  21. 21. Make a small Challenge if your Product fall down , what you GONNA Do ? Sunday, February 16, 14
  22. 22. What we did in El-Dokkana Sunday, February 16, 14
  23. 23. Feedback Sunday, February 16, 14
  24. 24. Share Feelings Sunday, February 16, 14
  25. 25. Even Share Success Sunday, February 16, 14
  26. 26. Statistics in only 2 weeks • 40+  purchases  through  6  Community  Stars  in  2   weeks. • 49  Registered  community  stars. • 320  Registered  buyer. Sunday, February 16, 14
  27. 27. Design Design Really matters Sunday, February 16, 14
  28. 28. Your Experience Tells me How much you Respect me Or DisRespect me Sunday, February 16, 14
  29. 29. DropBox Founder DropBox with VC story Sunday, February 16, 14
  30. 30. Care on your wasted pages • 404  page • Search  results • Blank  Slates Sunday, February 16, 14
  31. 31. Make Wasted pages funny Sunday, February 16, 14
  32. 32. Going on the offensive Sunday, February 16, 14
  33. 33. Try to mark your product on a map (Marketing) Sunday, February 16, 14
  34. 34. Educate people use Infographics Sunday, February 16, 14
  35. 35. Use alot of fun to stick to user’s mind Sunday, February 16, 14
  36. 36. Photography Sunday, February 16, 14
  37. 37. Doodles Sunday, February 16, 14
  38. 38. Finally People want to get inspired So STOP TALKING and Just DO it :) Sunday, February 16, 14
  39. 39. Sunday, February 16, 14

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