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Swachh bharat Mobile App

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An App to report dirty/broken-down/unhygienic places in India via twitter. Also access hundreds of Swachh Bharat (Clean India) videos, songs, events, feed, opinions, updates, etc.

Choose from pre-configured list of 20 common issues - Open Garbage, Parking problem, Road potholes or dividers, Traffic Signals, Play grounds, broken Schools/university facilities, dirty public places, Medical waste, dirty parks, etc.

140 Character report, tweeted directly to @PMOIndia handle. We send monthly report to PM Office via mail as well.

Published in: Mobile
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Swachh bharat Mobile App

  1. 1. स्वच्छ भारत !"# $రత'శం !વ#છ ભારત !tதமான இn)யா পিরcn ভারত Clean India ਸਾਫ਼ ਭਾਰਤಸ"ಚ$ %ರತ {! + # + $} => @PMOIndia % & ' ( )* + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ?
  2. 2. Swachh Bharat - Clean India App SWACHHBHARATAPP.COM MAHEK MAHENDRA SHAH @mahekmshah B Tech (Mech) IIT Madras MBA (Design & Energy) Politecnico Di Milano
  3. 3. Agenda • Problem • Indian Overview • Constraints • Solution (App) • What next ?
  4. 4. Problem • Garbage/Litter at most public places • No culture of picking trash and throwing in bins • No bins or larger bins needed at most places
  5. 5. Indian Municipalities • Very low staff to population ratio compared to west • Not all are professionally trained • Pressure to deliver with meagre resources
  6. 6. Constraints • Huge lead time due to complex Indian bureaucracy • Out-dated complaint & redressal systems, if any • Out-dated & unskilled response mechanisms • Use of technology is very limited
  7. 7. Solution • A solution which can • Categorize the problem (department involved) • Understand the problem • Record & locate the problem location
  8. 8. Aim / Vision Why an app ? Why map ?
  9. 9. App • Swachh Bharat App helps us: • Select Tag (Category of problem) • Submit Picture (to understand the problem, visually) • Take GPS, convert to Gmaps for each report • Bonus: Each report mentions @PMOIndia (so they get a copy of the problem which you report)
  10. 10. Why’s? Why Twitter ? What we collect ? What can I tweet about ?
  11. 11. Home Select a public area (your problem category) to begin. + Menu & Share buttons
  12. 12. Report in three easy steps 1) Login with twitter, select a “category” of your problem. 2) Take picture, in background we get location coordinates 3) Tweet it. Done.
  13. 13. Sample Report A sample report: Please fix (Tag) @ goo.gl/ mapurl @PMOIndia #SwachhBharat (via @swachhbharatapp) pic.twitter.com/picurl
  14. 14. Menu Follow & share everything happening about #SwachhBharat Key Menu Item: REPORTS (Crows sourced reports) EVENTS (Public Swachh Bharat - Clean India Events happening around the country)
  15. 15. News Feed Follow happenings Chronologically!
  16. 16. Crowd Map Map of all crowd-sourced reports (after filter)
  17. 17. Events Browse events hosted by public with phone or Facebook/Website link to join in person!
  18. 18. Creativity A hell lot of inspiring & motivational videos, songs, poems of Swachh Bharat are already out there!!
  19. 19. Songs Browse Swachh Bharat - Clean India inspirational songs available for listening & download in public domain.
  20. 20. Facebook Social feed of Swachh Bharat- Clean India stuff for Social users
  21. 21. Share Share app through multiple social mediums including whatsapp
  22. 22. Website ~0.6 MB & <5 Secs Load time mobile optimized
  23. 23. Website — Events & Groups - Browse “Volunteer groups/organizations” for organizing events - Browse listed Swachh Bharat events - Create an event and share it with community
  24. 24. App (V 1.3) [New] Save pic in 2G & upload report from wifi options [App Size ~1.6 MB] + [170+ reports, 3000+ downloads (95%+ Android), 1000+ MAU] Reports from 12 states, 20 cities. More than 5000 retweets in two months, 500+ Followers (twitter)
  25. 25. App Code & Contributions App source code v1.1 available on github (anyone can replicate the app functionality) App testing is also completely crowd-sourced through popular social forums Marketing Budget: 600 INR on FB marketing + Unknown Hours by well-wishers
  26. 26. +Reports to PM Office All tweeted reports, with comments (if any), are also sent via speed post, every month, to PM Office’s postal address.
  27. 27. Swachh Bharat - Clean India App SWACHHBHARATAPP.COM MAHEK MAHENDRA SHAH @mahekmshah B Tech (Mech) IIT Madras MBA (Design & Energy) Politecnico Di Milano

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