Article review on The National Broadband Initiative


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Article review on The National Broadband Initiative

  1. 1. Article ReviewIntroduction. The National Broadband Initiative was initiated by Malaysian Government in 2010.Broadband refers to telecommunication that provides multiple channels of data over a singlecommunications medium, typically using some form of frequency or wave division multiplexing.Broadband access is a vehicle that allows the delivery of an entirely new breed of media servicesand communications-oriented applications. In the long run, it is these new services andapplications that will differentiate broadband from dial-up Internet access and give consumers areason for subscribing to broadband. In addition, Broadband will not replace traditional mediaformats as they exist today. But it will emerge as a new source of fragmentation, siphoning offenough listeners and viewers to affect established media entities and their long-term growth.Article Review1.0 An Overview of an Article The article, ‘Broadband as engine of growth’ was published in New Straits TimesNewspaper, on 23 March 2010.2.0 Article’s Objectives The article was published in public newspaper with an intention to give furtherclarifications and explanations to Malaysian, on the initiative, overall. Basically, the article waswritten intelligently to describe the impact and revenue of National Broadband Initiative.3.0 The Discussion World have embarked on deploying broadband as an engine of growth. Malaysia is oneof the countries that have laid the foundation for a broadband economy. Thus, the MalaysianGovernment believes, National Broadband Initiative (hereafter known as NBI) will be benefittingboth social and economic growth, overall. In the article, Prime Minister deems the initiative with atremendous improvement in economy segments and will resulted global competitive country’sFoundation of Information and Communication Technology (IMC 401) 1
  2. 2. Article Reviewdevelopment and NBI will also connecting Malaysian Communities, to one and another. Futuremore, with this initiative, Malaysian will step forward to world’s opportunities. By takingadvantage of NBI, Government assumes that Malaysian could improve their socio-economicstanding by being connected to a great connection of an Internet by transforming from atraditional connection (dial up) to broadband connections. Furthermore, rural communities whichwill be connected via Community Broadband Centers located throughout country will allow themto gather information, especially on basic services at their fingertips instead of depending ontraditional information provided. In addition, NBI is expecting to bring real impact in the grossdomestic product (GDP) and gross national product (GNP) with a growth on communications andmultimedia industry revenue. Government believes that, by achieving 50 percent householdbroadband penetration rate by the end of the year should result a solid contribution in creatingnew job from investment from foreign investors by enabling of knowledge based and innovationdriven economy. In addition, NBI will also generated a wide range of economic activities andglobal brands benefitting both local small sized enterprise (SMEs), industries and business.Meaning, SMEs companies will have further forecast to explore and reinvent traditional businessto a global business arena. Thus, Prime Minister trusted NBI will provide high speed broadband to areas whichpotentially with high economic activities and the target is to connect 50 percent of Malaysianhousehold to broadband by the end of the year. Under the initiative, the speed of 10 Mbps(megabits per second) and above allocated for economic activity areas and 10 Mbps and belowfor general population. Prime Minister also believes that with a speedy access, transfer andexchange of communication will contribute to development efficiency and productivity ofeconomics activities, financial transactions and critical decision making, thus delivering thegreater for the well-being of societies, vibrancy of industries, competitiveness of nations andpromoting quadruple-play from traditional triple-play application which comprising voice, data andvideo. NIB also may be possible to transport large amounts of information across networks toany part of the world in very short time. Government conclude Malaysia’s broadband journeystarted as a logical follow through of the country ICT development, including initiatives incomputerization, upgrading and digitalization of communications network, the introduction of theMultimedia Super Corridor in 1996, the advent and phenomenal take-up of internet and IP basedtechnologies and the introduction of the National Broadband Plan in October 2004. The strategyaccepted under the plan was to address the availability of broadband as an engine of growth andthe digital divide with the objective of providing equitable access to communication services.Foundation of Information and Communication Technology (IMC 401) 2
  3. 3. Article ReviewConclusion From the articles, I believe that NBI will be kick start to a tremendous development of ITcommunities. NBI will benefit Malaysian in improving socio economy stand and promoting thegrowth of Nation’s economy. The implementation of NBI will create tangible impact on GDPcontribution of the country. It will also boost the national competitiveness and attract foreigninvestors to Malaysia which will resulted new high value jobs in the ICT sector. In the same time,the implementation will create spin-off effect in order sector such engineering, local contentdevelopment and broadcasting. There is still a lot to be done but broadband is clearly a part andparcel of Malaysian lifestyle already. Access is still a challenge for rural areas whereinfrastructure is still not fully available. Cost is another issue that will have to be addressed overtime but history has shown that costs in the sectors fall sharply over time when the services arewidely available. Therefore, cost is perhaps a self-solving problem as demand increases to acertain threshold level to allow economies of scale in supply to kick-in. Nevertheless, allstakeholders, including consumers, have to work very hard to ensure the threshold is reachedfast. The only caveat is that service providers must maintain service quality so that theseconsumers get the right experience from the word “goFoundation of Information and Communication Technology (IMC 401) 3
  4. 4. Article ReviewReferences 1. Broadband as engine of growth. (2010, March 23). New Straits Times, p. 25.Foundation of Information and Communication Technology (IMC 401) 4