WiZE Mobile Strategy

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WiZE Mobile, Independent Mobile Broadcasting Station

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WiZE Mobile Strategy

  1. 1. STRATEGY MOBILE BROADCASTING STATION WIZE MOBILE SDN BHD
  2. 2. Project (1) Mobile Streaming TV BRAND INTERACTIF CONTENT ACTIVITY  LIVE STREAMING  M-AWARD SHOW  M-MUSIC SHOW  M-FASHION ADDITIONAL REVENUE  M-DOWNLOADS  M-HEALTH  M-LEARNING  M-BANKING
  3. 3. Wize Mobile Sdn Bhd Strategy
  4. 4. Introducti on : WORLD Geogr aphy ::W ORLD Peopl e ::W ORLD Popul ation: 6,790,062, 216 (Jul y 2009 est.) Age structur e: 0-14 years: 27. 2% (male 950, 127, 898/f emal e 894, 359,186) 15- 64 year s: 65.2% (mal e 2,235,114, 476/f emale 2,192,071,874) 65 year s and over: 7. 6% ( mal e 227, 748, 114/f emale 290, 640, 668) (2009 est.) Medi an age: total: 28.4 years male: 27.7 years femal e: 29 years (2009 est .) Popul ation growth rat e : 1.167% (2009 est.) Urbanization: urban popul ation: 48.6% of tot al popul ation (2005) rate of urbanizati on: 1.98% annual r ate of change (2005 -10 est.) ten l argest ur ban agglomerations: Tokyo (Japan) - 35, 676, 000; New York -Newark (US) - 19, 040, 000; Ci udad de Mexico (Mexic o) - 19, 028, 000; Mumbai (I ndi a) - 18,978,000; Sao Paulo ( Brazil) - 18,845,000; Del hi (India) - 15, 926,000; Shanghai (Chi na) - 14, 987,000; Kolkat a (Indi a) - 14,787, 000; Dhak a (Bangladesh) - 13,458,000; Buenos Air es (Argenti na) - 12, 795, 000 (2007) Religi ons: Christians 33.32% ( of whic h Roman Cat holics 16. 99%, Protest ants 5.78%, Ort hodox 3.53%, Anglicans 1. 25%), Muslims 21. 01%, Hi ndus 13.26%, Buddhists 5.84%, Sik hs 0.35%, Jews
  5. 5. 0.23%, Baha'is 0. 12%, ot her reli gions 11.78%, non -religious 11.77%, atheists 2. 32% (2007 est.) Languages: Mandarin Chi nese 13. 22%, Spanis h 4. 88%, Englis h 4. 68%, Arabic 3. 12%, Hi ndi 2.74%, Port uguese 2. 69%, Bengali 2.59%, Russian 2. 2%, Japanese 1.85%, Standar d German 1.44%, Fr ench 1.2% ( 2005 est.) not e: percents are f or "first language" speak ers onl y Literacy: definiti on: age 15 and over can read and write total populati on: 82% male: 87% femal e: 77% not e: over two-thir ds of t he world's 785 million illiter ate adults ar e found i n onl y ei ght countries (Bangl adesh, Chi na, Egypt, Ethi opia, I nd ia, Indonesia, Nigeri a, and Pakistan); of all the illiter ate adults in t he world, two -thir ds ar e women; extremel y low liter acy rates ar e concentrat ed in t hree regions, the Arab stat es, Sout h and W est Asia, and Sub -Saharan Africa, wher e ar ound one -third of the men and half of all women are illit erat e (2005 est.) Introducti on : MALAYSIA Geogr aphy ::MALAYSIA Peopl e ::MALAYSI A Popul ation: 25, 715, 819 (Jul y 2009 est.) countr y comparison t o the worl d: 47 Age structur e: 0-14 years: 31. 4% (male 4,153,621/femal e 3, 914, 962) 15- 64 year s: 63.6% (mal e 8,210,373/f emale 8, 143,043) 65 year s and over: 5% ( male 569, 245/f emal e 724, 575) (2009 est.) Medi an age: total: 24.9 years male: 24.3 years femal e: 25. 6 years (2009 est.) Popul ation growth rat e :
  6. 6. 1.723% (2009 est.) countr y comparison t o the worl d: 78 Urbanization: urban popul ation: 70% of total popul ati on (2008) rate of urbanizati on: 3% annual r ate of change (2005 -10 est.) Mal ay 50. 4%, Chi nes e 23. 7%, indi genous 11%, Indian 7.1%, ot hers 7. 8% ( 2004 est.) Religi ons: Muslim 60. 4%, Buddhist 19.2%, Christian 9. 1%, Hi ndu 6.3%, Conf ucianism, Taoi sm, other traditional Chinese r eligi ons 2.6%, ot her or unk nown 1. 5%, none 0.8% (2000 census) Languages: Bahas a Malaysia ( official), English, Chi nes e (Cant onese, Mandari n, Hokkien, Hakka, Hai nan, Foochow), Tamil, Tel ugu, Mal ayalam, Panjabi, Thai not e: in East Mal aysia t her e ar e sever al indi genous languages; most wi dely spok en are Iban and Kadazan Literacy: definiti on: age 15 and over can read and write total populati on: 88. 7% male: 92% femal e: 85. 4% (2000 cens us) Telephones - main lines i n use: 4.35 milli on ( 2007) countr y comparison t o the worl d: 36 Telephones - mobil e cellular : 23. 347 milli on (2007) countr y comparison t o the worl d: 34 Telephone syst em: gener al assessment: modern syst em; int ernati onal s ervice exc ell ent domestic: good i nt ercity service pr ovi ded on Peni nsular Mal aysia mainl y by microwave radi o rel ay; adequat e int er city microwave radi o rel ay net wor k between Sabah and
  7. 7. Sar awak vi a Br unei; domes tic satellite system wit h 2 earth stati ons; combi ned fi xed -li ne and mobil e cell ul ar tel edensity exc eeds 110 per 100 persons international: country code - 60; landi ng poi nt for sever al major i nter nati onal submarine cabl e networks that provi de connecti vity t o Asia, Middl e East, and Eur ope; satellite earth stati ons - 2 Intels at (1 Indi an Ocean, 1 Pacific Ocean) ( 2007) Radio br oadcast st ations : AM 35, FM 391, short wave 15 ( 2001) Televi sion br oadcast st at ions : 88 (mai nland Mal aysia 51, Sabah 16, and Sar awak 21) (2006) Internet countr y code: .my Internet host s: 377, 716 (2008) countr y comparison t o the worl d: 51 Internet users: 15. 868 milli on (2007) countr y comparison t o the worl d: 20
  8. 8. Industry Internet, Computer Social network Mobile social MPEG-4 software service network service, Video micro-blogging hosting service Area Served Worldwide Worldwide Worldwide Worldwide Revenue Banner ads, referral Banner ads, Banner ads, Google marketing ▲ 21.796 Referral referral marketing AdSense billion USD (2008) Marketing ▲ ▲ $400,000 Q3 300 million USD (2009) (2008 est.) Launched September 4, 1998 February 2004 2006 February 2005 Website google.com facebook.com twitter.com youtube.com
  9. 9. Industry Mobile Broadcasting Station Mobile social network Services Mobile Content Hosting Service Area Served Malaysia Revenue Banner ads, referral marketing, Airtime Launched 1st Jan 2010 Website mobileTv.my phone.mobiletv.my
  10. 10. Wize Mobile Sdn Bhd Strategy - Mobile  Live streaming via mobile  Social Network Service -
  11. 11. - Laptop/Computer (Xchg Interface- New Web Services)
  12. 12. Virtual World - www Google, yahoo, msn Banner ads, referral Skype Marketing facebook, twitter, Googletalk, msn AIM, ICQ, Jabber
  13. 13. Wize Mobile Sdn Bhd Business Strategy 1. MobileTv Streaming Services 2. New Web Services 3. RMMORPG MobileTv Streaming Services Industry Mobile Broadcasting Station Mobile social network Services Mobile Content Hosting Service Area Served Malaysia Revenue Banner ads, referral marketing,Airtime Launched 1st Jan 2010 Website mobileTv.my phone.mobiletv.my
  14. 14. New Web Services Industry Internet/Computer Software Area Served Worldwide Revenue Banner ads, referral marketing Launched 2009 Website www.virtualworld.com New Interface RMMORPG Industry Online game via mobile & Internet Area Served Worldwide Revenue Banner ads, referral marketing Launched 2010 Website www.rmmorpg.com
  15. 15. WiZe Mobile Sdn Bhd Revenue Strategy 1. MobileTv Streaming Services 2. New Web Services 3. RMMORPG Devices Mobile/Computer/Laptop Area Served Worldwide Revenue Banner ads, referral marketing,Airtime Asset www.phone.mobiletv.my/mobileTv.my www.virtualworld.com www.rmmorpg.com Advantage Live Streaming via mobile New web services Mobile online Game
  16. 16. WiZe Mobile Technology Roadmap 1. MobileTv Streaming Services 2. New Web Services 3. RMMORPG MobileTv Streaming Services MobileTv Streaming Services Valuation of Content  BREAKING NEWS  TOUR STATION  AMUSE STATION  SWEAT STATION  E-EYEQ  XCHG STATION Area Served 1. Malaysia 2. Worldwide Revenue (1) Banner ads, referral marketing Revenue (2) Content Broadcasting Rights Advantage Live Streaming via mobile
  17. 17. 2009/2010 Business Development Gantt chart 4th Qtr 2009(Oct-Dec2009)  XCHG Series Product Testing  Market Analysis  Market Survey  Sales- MobileTv Streaming Services  Soft A&P Launching  Training 1st Qtr 2010(Jan-Mar2010)  Market Awareness  Content Rights  Launching of MobileTv  Sales- MobileTv Streaming Services 2nd Qtr 2010 (Apr-Jun2010)  Product Awareness  Sales- MobileTv Streaming Services 3RD Qtr 2010 (July-Sept2010)  A&P Programs  Training  Launch New XCHG Series – New Web Services  Sales- MobileTv Streaming Services
  18. 18. 4th Qtr 2010 (Oct-Dec2010)  A&P Programs  Product Awareness  Sales- MobileTv Streaming Services New Web Services RMMORPG
  19. 19. 2009/2010 Business Development Gantt chart Infra Start-Up Capital Estimate Cash Monthly % of Monthly Costs Needed to Expenses Total Start Bandwith TM Brickfields 30MB (2MB=RM2000) 30,000 360,000 36.4% Aims MIX ERC (2MB = RM800) = 6MB 24,000 288,000 29.1% Colocation TM 4,000 48,000 4.9% AIMS 1,500 18,000 1.8% MISC 2,000 24,000 2.4% Subtotal 738,000 74.6% Cash % of One-Time Costs Needed to Total Start Servers Shared Broadcast Server Primary + FMS License 35,000 3.5% Shared Broadcast Server Secondary + FMS License 35,000 3.5% Database Server 15,000 1.5% Storage Server 50,000 5.1% Web Server 12,000 1.2% Billing Server 6,000 0.6% Monitoring Server 6,000 0.6% Streaming Server + FMS License 35,000 3.5% Applications Server 20,000 2.0% Relay Server Celcom 2,500 0.3%
  20. 20. Relay Server Maxis 2,500 0.3% Relay Server Digi 2,500 0.3% Relay Server U-Mobile 2,500 0.3% Relay Server Standby 1 2,500 0.3% Relay Server Standby 2 2,500 0.3% Relay Server Standby 3 2,500 0.3% MISC 20,000 Subtotal 251,500 25.4% Total Estimated Infra Start-Up Capital 989,500 98% Operations Tech Estimate Cash Monthly Monthly Costs Needed Qty SALARY Expenses to Start NOC Technical Support 8 1,500.00 12,000 144,000 Channel Support 6 1,800.00 10,800 129,600 Programmer 4 1,300.00 5,200 62,400 Designer 2 1,500.00 3,000 36,000 Network Engineer 1.00 2,200.00 2,200 26,400 Technician 2.00 1,300.00 2,600 10,400 Subtotal 23.00 408,800 Cash One-Time Costs Needed to Start
  21. 21. Monitoring Station 5,000 Monitoring Station 5,000 Notebook1 3,500 Notebook2 3,500 Notebook3 3,500 Notebook4 3,500 Notebook5 3,500 Notebook6 3,500 workstation 3,000 workstation 3,000 workstation 3,000 workstation 3,000 MAC 8,000 MAC 8,000 Subtotal 59,000 Total Estimated Infra Start-Up Capital 467,800
  22. 22. Investment OPEX 2009/10 - XCHG Technology Year 2009/2010 CEO Office 542,700.00 Administrations Division - Human Resources Division 567,800.00 Technical Division 989,500.00 Customer Service Division - BFP & Account Division - Business Development Division 3000,000.00 Total Operating Expenses 5,100,000.00 XCHG Budget by Department - Chief Executive Officer Office Year 2009/2010 Sales & Marketing Costs 52,000.00 Contract Services - Equipment, Material & Supplies - Professional Fees - Provision for Bad Debts - Rentals 100,000.00 Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses 200,000.00 Management Fees 190,700.00 Total Other Expenses - Total Operating Expenses 542,700.00
  23. 23. XCHG Budget by Department - Human Resources Year 2009/2010 Sales & Marketing Costs - Contract Services - Equipment, Material & Supplies - Professional Fees - Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses 467,800.00 Management Fees - Total Other Expenses - Total Operating Expenses 467,800.00 XCHG Budget by Department - Technical Year 2009/2010 Sales & Marketing Costs - Contract Services - Equipment, Material & Supplies 989,500.00 Professional Fees - Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses - Management Fees - Total Other Expenses - Total Operating Expenses 989,500.00
  24. 24. XCHG Budget by Department - Business Development Year 2009/2010 Sales & Marketing Costs 500,000.00 Contract Services 500,000.00 Equipment, Material & Supplies 500,000.00 Professional Fees 100,000.00 Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees 700,000.00 Staff Related Expenses 500,000.00 Management Fees 100,000.00 Total Other Expenses 100,000.00 Total Operating Expenses 3,000,000.00 Short Term: 1. To obtain a initial investment from venture capital / personnal investor the amount of RM2.5 million 2. Building the right Team to initialize the project and to registar a Company to manage and operate this project 3. To deploy a commercial MobileTv viable system - integration with user maangement & billing/subscription system 4. To Setup a broadcasting Station equip with broadcasting equipments, recording studio and editing stations 5. Build a team to setup a the network monitoring center / customer support 6. Expansion of mobiletv solution to all Telco with guidance from MCMC 7. Secure contents & advertisers for our 6 free to air mobiletv channles o M-Journalism - News Station Channels o M-Star - Tour Station – Indiezones & Asia Lifestyle/Tourism related Content o M-BO - Amuse Station – Best Mobisod Channel/Entertainment Channel o M-Sports - Sweat Station - Sport News Content o M-Discovery - EyeQ Station - Education Content o M-XCHG Station (axn) – Entertaiment/Business/Music/Fashion Related Content
  25. 25. Business Development Sales Department A&P Department Marketing Department  Identify new  Rate Card  Road Show  Set Trend business  Analyze Sales  Parties on  Pricing strategy  R&D on XCHG Statistics Product  Brand Technology  Corporate sales launching Awareness Enabled  Potential  Website  XCHG Devices market  Internet Newsletter advertising  Identify  Exhibition potential  Special event market  Sponsorship

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