Consumer behaviour

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  • Expert source is usually used in advertising some product like: toothpaste,
  • Consumer behaviour

    1. 1. Student Name: M.Haraghi
    2. 2. Source Credibility Attractiveness 5/30/2012 successful TV advertising 4
    3. 3. Using celebrity or stars.
    4. 4. Message appeal Fear 5/30/2012 successful TV advertising 19

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