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Case on boot hair care by mahammad azharuddin


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Case on boot hair care by mahammad azharuddin

  1. 1. Case on boots hair care… Taken care by: MD.AZHARUDDIN 8007
  2. 2. What the case is all about? • Sales promotion of boots hair care product. • Their types. • Consumer preferences for those products. • And its competitor.
  3. 3. Let us know about the company.. • Boots was established in 1849, by John Boot. After his father's death in 1860, Jesse Boot, aged 10, helped his mother run the family's herbal medicine shop in Nottingham, which became Boot and Co. Ltd in 1883, then Boots Pure Drug Company Ltd. in 1888. In 1920, Jesse Boot sold the company to the American United Drug Company. However, because of deteriorating economic circumstances in North America Boots was sold back into British hands in 1933.
  4. 4. Boots deals with.. • Health and beauty products. • Self –medication. • Retailing.
  5. 5. Journey of thousand miles begin with a single step…….
  6. 6. Post war regeneration and development… • In 1949 new factory for cosmetics manufacturing at Airdrie in Scotland. • A new power house. • Printing works. • A new pharmaceuticals research building in 1959 at Nottingham.
  7. 7. Major competitors of boots: • P&G. • Alberto culver: 2000 franchised store in us. St. ives, vo5, consort hair care for men. • L’oreal: société française de teintures inoffensives pour cheveux. 500 brands and more than 2000 products. It held more than 5% share of the U.K hair care market.
  8. 8. Retailer of similar category. • Tesco • Sainbury • Superdrug started in 1966. (700 stores in U.K). It has attractive physical facilities.
  9. 9. How consumer behaved?
  10. 10. Promotion strategies…. • 3 for 2 • GWP • On-pack coupon (50% off)
  11. 11. Conclusion.. • What is absent? • My own experience and perception…
  12. 12. Have a good day..