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Finding Your Value in Mobile

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Finding Your Value in Mobile

  1. 1. March 3, 2015 Finding Your Value in Mobile Brett Sandusky, Product Director
  2. 2. Why mobile? “88% of consumer mobile time is spent in apps” - Comscore Source: Interactive Advertising Bureau (IAB)
  3. 3. Why mobile? iOS Apps Generated More Revenue Than Hollywood Movies Last Year Source: readwrite.com
  4. 4. What is Mag+?
  5. 5. Mag+ is a platform • InDesign-based creation tool • Production Tool for issue set up • Reviewer for preview on device • Web-based Publish tool • iOS and Android output Source: inewsdesign.com
  6. 6. Mag+ is robust • Create • Distribute • Engage • Monitor • Monetize Source: magplus.com
  7. 7. Mag+ is diverse • Magazines • Annual & financial reports • Sales materials • Marketing • Branded content • Guides & brochures • Catalogs & ecommerce • Internal communications • Universities • Agencies • Museums • Education • Sports • Entertainment Sources: magplus.com, inewsdesign.com
  8. 8. Mag+ is flexible • White-label apps for simplicity • SDK for custom app builds • Mag+ Studios for end-to-end solution Sources: magplus.com, appleinsider.com
  9. 9. Mag+ is dynamic • Founded in 2009 • Launched in 2010 along with iPad • 60 people in NYC and Stockholm • Over 4,400 apps created with Mag+ • 1,900+ brands using Mag+ in over 80 countries • 23.01 million app downloads to date Sources: Liang Wang, wikipedia.org
  10. 10. Mag+ is powerful • Third party analytics tools built in • Subscription API • User segmentation & sign in • eCommerce enablement • Push • Public or private distribution Source: magplus.com
  11. 11. How Does Mag+ Deliver Value?
  12. 12. Expand Your Reach • More distribution channels • More impressions • Higher market share Source: flurry.com
  13. 13. Boost User Engagement • Consumption on handheld devices • Interactive content & rich media • Networked apps part of larger ecosystem • Not mobile ads; real content products Source: businessinsider.com
  14. 14. Increase Your ROI • Significant reduction in development cost • Rapid & efficient • Scalable from day one
  15. 15. Pricing Information available at magplus.com/pricing
  16. 16. Thank you!

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