Sap Wcem Foundation Training


Published on Web Channel Experience Management(WCEM) online or +919052666559 by real time experts in hyderabad, bangalore, India, USA, UK, canada, Australia.
hands on training on SAP online TRAINING.SAP technologies like HANA, ABAP, FI-CO, CRM, SAP-BO, EPM GRC MDG MDM Oil and Gas EP EHS PM, SAP MM SD BO BI crm HR SRM,POSDM, PI XI,TRM,FSCM,FI-FM,WCEM.

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Sap Wcem Foundation Training

  1. 1. Contact us: Call: +91-9052666559 Mail: Visit:
  2. 2. Web Channel Experience Management Content 1) Web Channel Builder Modules • Product Catalog Module • Sales & Transaction Module • User Module • Payment Module • Content Management Module 2) Web shop Styling 3)Shopping Cart & Order • Java Cart • Back end cart 4) Product Configuration 5) Product Catalog 6) Payment Process 7) Trade 8) Web Services
  3. 3. Key Concept The new SAP Web Channel Experience Management (WCEM) 2.0 is the latest e-commerce solution offered by SAP. This Web solution was completely reworked using Web 2.0 technologies and Java standards. The new WCEM 2.0 release completes B2C functionality and introduces basic functionality for B2B scenarios, including contact login (a function that allows users to log in as a representative of another business partner, such as their company). WCEM 2.0 delivers end-to-end processes for e-commerce, e-marketing, e-service, and Web channel analytics on an extensible Web channel platform including third-party solutions. Future releases will improve the B2B scenario.
  4. 4. SAP Web Channel Experience Management 3.0 Installation and Upgrade Information Master Guide (Including Upgrade Information) Entrance point for planning an installation in your system landscape Installation Guide (Including Upgrade Information) Detailed information, options, and procedures for installing this release Configuration and Deployment Information Customizing Information about Customizing is available in the SAP Implementation Guide of your SAP system SAP Solution Manager Content Information on how to access and use SAP Solution Manager content to configure your applications according to business needs
  5. 5. Implications Shift in negotiation power from Vendors to Customers Evolution from ‘Relationship Management’ to ‘Total Experience Management’ New communications and interaction channels to manage on top of traditional ones Greater needs for adaptability and responsiveness Increase profitability and reduce your cost of sales and support Improve customer experience, strengthening customer loyalty Expand market reach and prepare for growing globalization Reduce costs and increase profitability while driving additional revenue
  6. 6. Web Channel search product forum find product buy product online promotion service Ready-To-Run Solution Building On The Enterprise Ecosystem Predefined best practice processes Standard UI and navigation flow Multi-language, multi currency Run multiple applications on one platform Fully tested application templates (security, accessibility,…) Covered by maintenance contract
  7. 7. SAP Web Channel Experience Management Interactive User Interface Benefits Differentiate via excellent online customer experiences Increase online conversion rates Drive support traffic to lower-cost online channel Grow customer loyalty Interactive User Interface Innovative interfaces leveraging Web 2.0 technologies to deliver highly interactive shopping and support experience Product presentations modes provides customers with a variety of display modes for the product catalog Rich product detail view provides a wide variety of product information including images, attachments, multimedia files, etc.
  8. 8. Multi Channel Campaign Management Segment customers Create Campaign View campaign e-mail View campaign price Add to cart Buy product Personalized Product Recommendations Browse catalog Search products View product detail View product recommendations Add to cart
  9. 9. SAP Web Channel Experience Management Personalization Benefits Increase revenue via highly relevant cross and up-sell recommendations Highly personalized experiences increase customer loyalty Streamline delivery and management of recommendations via automated processes Robust personalization and product recommendations based on backend rules and customer preferences Personalization To dynamically personalize customers’ Web experiences for more effective interactions Related products Based on cross-selling rules and can be displayed as product recommendations, personalized per customer segment or marketing profile
  10. 10. Loyalty Management Earn Points Sign up for loyalty program Browse catalog View bonus points per product Buy product Check point balance Receive voucher per mail Redeem Points Browse catalog Add to cart Go to checkout Redeem points Buy reward product