The following document presents the Traditional Filipino Street Games as a potent below-the-line brand activity that engages communities; creating goodwill among the people, and triggering product shelf off-take through activities related to the games.
Larong Pinoy ‘s popularity encompasses generations of Filipinos: from today’s living elderly citizens, to parent & adults, as well as youth & toddlers. It is the games of our heritage.
Magna Kultura Foundation enjoins brand manufacturing enterprises and advertisers with product accounts to partner into a grassroots promotions that will create maximum brand awareness.
While the Filipino street games have been organized in the past by local government organization’s, and occasionally by company-brands; Thus far, NO COMPANY-BRAND has owned equity to the games.
PROMOTE YOUR PRODUCT-BRAND WITH AN INSTITUTIONAL EVENT THAT IS CLOSE TO THE HEARTS OF EVERY FILIPINO.
Larong Pinoy, as a Promotions Campaign, builds strong goodwill for the Brand; at the same time, delivers day-after sales results that is measurable. Magna Kultura Foundation applies the best practices of events marketing along with trade management promotions. The community engagement activity mobilizes local advocates, at the same time building an infrastructure and ecosystem that involves local retail stores.
The Larong Pinoy Outreach Programs affords brand promotion in Barangay households and connects with local Sari-Sari Stores to trigger product purchase in line with the activities. The measurable efforts provides a data-base of households and local stores, with sales proof-of-purchases.
FOR INQUIRIES, YOU MAY CONTACT :
DICKIE AGUADO, Executive Director – Magna Kultura Foundation
Cellular Phone Nos.: [+ 63] 917-8990025 / [+ 63] 922-8990026
Landline Telephone No. (632) 514-5868
Email Address: firstname.lastname@example.org