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Content Management Systems For Your Web Site

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Why your company should be using a web content management solution.

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Content Management Systems For Your Web Site

  1. 1. <ul><li>Content Management Systems For Your Web Site </li></ul><ul><li>Rick Littrell </li></ul><ul><li>Magicomm, LLC </li></ul><ul><li>[email_address] www.magicomm.biz </li></ul>June 5, 2009 Magicomm, LLC Marketing…Think Differently
  2. 2. What Business-to-Business Marketers Spend* (In $Billions): Business Marketing Association, Aug., 2008 <ul><li>Trade Shows/Events $17.3 </li></ul><ul><li>Internet/Electronic Media $12.5 </li></ul><ul><li>Promotion/Market Support $10.9 </li></ul><ul><li>Magazine Advertising $10.8 </li></ul><ul><li>Publicity/Public Relations $10.5 </li></ul><ul><li>Direct Mail $9.4 </li></ul><ul><li>Dealer/Distributor Materials $5.2 </li></ul><ul><li>Market Research $3.8 </li></ul><ul><li>Telemarketing $2.4 </li></ul><ul><li>Directories $1.4 </li></ul><ul><li>Other $5.1 *Projections based on BMA survey data </li></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  3. 3. Daily Search Engine Users Closing in On Email Users <ul><li>Daily Internet Activities ( % Internet users who do this on a typical day)  </li></ul><ul><li>Activity % of Search Users </li></ul><ul><li>Email 60% </li></ul><ul><li>Online search 49% </li></ul><ul><li>Check news 39% </li></ul><ul><li>Check weather 30% </li></ul><ul><li>Research hobby 29% </li></ul><ul><li>Surf web for fun 28% </li></ul><ul><li>Visit social Networking site 13% </li></ul><ul><li>Source: Pew Internet & American Life Project, August, 2008 </li></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  4. 4. Your Web Site as Communications Platform <ul><li>Don’t ignore it just because you make your business selling print! </li></ul><ul><ul><li>Many times it is the FIRST contact with a new customer! </li></ul></ul><ul><ul><li>Expands brand awareness </li></ul></ul><ul><li>Need to keep web site dynamic and interesting </li></ul><ul><li>Continually update to increase interest and Search Engine Optimization (SEO) </li></ul><ul><ul><li>Most don’t because of programming requirements, not to mention time limitations </li></ul></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  5. 5. Content Management Systems for Web Sites…Why? <ul><li>Reduces or removes long term requirements for programming support </li></ul><ul><li>Allows for easy modifications with office staff skill set, including </li></ul><ul><ul><li>Content Updates (text and images) </li></ul></ul><ul><ul><li>Posting Press Releases </li></ul></ul><ul><ul><li>Posting White Papers and Presentations </li></ul></ul><ul><ul><li>Blogs (text, video, and audio) </li></ul></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  6. 6. Leveraging Open Source CMS Solutions is Cost Effective <ul><li>Many (>75) are available FOR FREE </li></ul><ul><ul><li>Requires programming support for initial set up </li></ul></ul><ul><ul><li>Most have WYSIWYG editors in back end </li></ul></ul><ul><ul><li>Wide selection of functionality, including: </li></ul></ul><ul><ul><ul><li>eCommerce </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Dynamic Calendar </li></ul></ul></ul><ul><ul><ul><li>Secure Online Administration </li></ul></ul></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  7. 7. Lots of Options Available Magicomm, LLC Marketing…Think Differently June 5, 2009
  8. 8. What is Open Source? <ul><li>As Defined by “ Open Source Initiative : </li></ul><ul><ul><li>Open source is a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost , and an end to predatory vendor lock-in. </li></ul></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  9. 9. Why Should I Care about CMS For My Web Site? <ul><li>Reduce costs </li></ul><ul><li>Leverage web site for marketing your company </li></ul><ul><li>Integrate into Web-to-Print application for “Single Face” to customer </li></ul><ul><li>Enhance your communications and value to your customer </li></ul><ul><li>Establish mentality to support broader base of web applications </li></ul><ul><ul><li>Becoming a Marketing Solutions provider, not just a printer! </li></ul></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  10. 10. Magicomm provides… <ul><li>Integrated marketing solutions, including: </li></ul><ul><ul><li>Personalized Communications </li></ul></ul><ul><ul><li>Web-enabled Implementations </li></ul></ul><ul><ul><li>Social Media Strategies </li></ul></ul><ul><li>Specialists supporting the graphics industry </li></ul><ul><ul><li>Vendors </li></ul></ul><ul><ul><ul><li>Marketing strategy, creative, and implementations </li></ul></ul></ul><ul><ul><li>Printers </li></ul></ul><ul><ul><ul><li>For outsourced marketing and technology support </li></ul></ul></ul>Magicomm, LLC Marketing…Think Differently June 5, 2009
  11. 11. Magicomm <ul><li>Thank You For Your Time & Attention </li></ul><ul><li>Rick Littrell </li></ul><ul><li>President/CMO </li></ul><ul><li>+1 978 808 3984 </li></ul><ul><li>[email_address] </li></ul>June 5, 2009 June 5, 2009 Magicomm, LLC Marketing…Think Differently

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