Inside Track Cs


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Full store design and fit out for Aston MArtin and mcLaren

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Inside Track Cs

  1. 1. westfield center2012 / case study stratford
  2. 2. INSIDE THE INSIDE TRACKThe Maxim Creative Group has developed an exclusive new store concept, Inside Track, the first store dedicatedto two of the world’s leading motorsport brands, McLaren and Aston Martin Racing, which has opened this month at Westfield Stratford.The new 2,000 sq ft retail outlet is the only one of its kind anywhere in the world and will sell a range of exclusiveAston Martin Racing and McLaren branded merchandise from keyrings and replica teamwear to collectable model cars and exclusive watches.The Maxim Creative Group was responsible for the entire store fit-out from start to finish. The team developed the Inside Track brand identity, created the store design concepts, manufactured all elements of the store at its Manchester facility and completed the installation and store fit-out.
  3. 3. Getting in touchThe Maxim Creative Group would love to discuss your next project brief with you and start to build a strong, long lasting relationship with you; like we have with so many of our current clients. So please get in touch, give our sales team a call. Contact. Sales Team t. +44 (0)161 678 7776 e. The Maxim Creative Group Ltd Osborne Mill Osborne Street Oldham United Kingdom OL9 6QQ t. +44 (0)161 678 7776 f. +44 (0)161 628 6686 e.