2012 / CASE STUDYCheltenham • Chester • Preston
HALFORDS RIDING HIGH Cheltenham, Chester & Preston has been singled out with three other locations to trial a new concept in stores, dubbed“laboratory stores.” The store features more open space, greater interaction with products and a better service environment. Customer feedback on these ambitious designs will then be used to help shape Halfords future store designs across its 467-store estate. The Maxim Creative Group Ltd, was tasked to complete these 3 stores, including the CAD drawings and technical specs of each componant within the store, manufacture of all equipment from cash desks to bike racks and the ‘new’ - ‘bike labs’ and also including all print material and graphics. Maxim’s fit-out teams then installed all the equipment and print througout each store over 2 week deadlines per store completing on time leaving halfords customers with a new shopping experience with these selected stores.
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