Top 3 Mistakes when Using Social Media 1. Not posting well. 2. Only self promotion. 3. No engagement with fan base.
Three Secrets to Social Media 1. Post Interesting Content 2. Engage with Fans/Followers3. Use as Customer Service Tool
facebookPost Interesting ContentPost content your customers/followers are interested in. Business offerings Articles Call to action Special events Motivational contentTypes of content Video Images Text/Links
facebookEngage with Followers/Clients/Customers/Fans Its a dialogue platform, not a monologue platform. Like, share and comment on other peoples posts. Respond to users.
facebookUse as Customer Service Tool Allow user comments. Resolve service issues. Notify clients of business changes.
facebook image from econsultancy.com New facebook look coming soon.Larger images, going from 403px to 552px
facebookFacebook Advertising Cost Per Click (CPC) Shows up on the right side bar Can target audience through location, age, interests, connections Types of Advertisements Ads Sponsored Stories
twitterMicroblogging - broadcast medium in the form of blogging.(http://en.wikipedia.org/wiki/Microblogging)
twitterPost Content Only 140 characters HashtagsEngage with Followers Comment RT Shorten URLs – bitly.com, hootsuiteUse as Customer Service Tool Customers express service issues. Set up separate account for service announcements. Mobile companies - Tweet location of services.
twitterBrand identity - Create a custom background, header image in line with your website.
LinkedInLinkedIn – social platform to organize, connect and grow your professional network. 1st 2nd You Degree Degree
LinkedInWays to Use LinkedIn for BusinessPersonal PageConnect and grow your network through personal connections. • Profile is online resume • Add a photo of yourself • Endorsements • Increase your network through connection invitations
LinkedIn Business Page Highlight service, product offerings Follow button Add content Link to your website Add top image Add your logo.
LinkedIn Groups Engage in conversations with group participants, find new contacts and grow network. Establish yourself, your company as a leader and expert in your field. Add articles Search members for connections.
LinkedInLinkedIn ads Pay per Click (PPC or CPC) New program Select target audience Ads show up on profile pages, businesspages, home page, inbox, groups andsearch result pages. Closely monitor and adjust ads based adstatistics.
LinkedIn 1990 Linked in Todays LinkedIn Add link to email signature Create a custom LinkedIn URL What you add and post is a reflection of you and your business.
PinterestPin Content• Create “boards” and add images, video• Add text to your images Use hashtags Connect your facebook and twitter accounts Add content promoting your services and products Add other content as well; pinterest frowns on only posting your own selfpromotion content exclusively.
PinterestEngage with Followers Repin content you see that is interesting. Create community/group boards, invite others to pin. Comment on other pins. “Like” other pins.