WIC Presentation - The Intranet Is Dead


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A modified version of my previous presentation of this topic this time to the Women in Information and Communications' breakfast at the ANU

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WIC Presentation - The Intranet Is Dead

  1. 1. Management & Technology The Intranet is Dead! Long live the Intranet” Th I t t i D d! L li th I t t” A tale about time travel, people and intranet 2.0 Matthew Hodgson ACT Regional-lead Web and Information Management Regional lead, SMS Management & Technology WIC Breakfast, Dec 2008
  2. 2. ... if you suffer from time travel  sickness... www.slideshare.net/magia3e magia3e.wordpress.com
  3. 3. Last year ... y
  4. 4. “G” for George g
  5. 5. Sir Francis Walsingham? g
  6. 6. Walsingham ‘the Master Spy’ g py One of the earliest practitioners of: p • Modern t lli M d iintelligence and espionage d i • Domestic security p y y policy • Foreign policy planning • Armed forces coordination and communication • Intranets
  7. 7. Walsingham ‘the Intranet’ g Walsingham provided Elizabeth with: • Relevant information • Trusted information • Reliable information • C Current knowledge tk l d • Timely communication • Intelligence that kept the country safe Disadvantages: • Li it ti Limitations of the physicall - not always around f th h i t l d
  8. 8. ROI for Walsingham ‘the Intranet’ g
  9. 9. René Descartes Intranet for Queen Christina of Sweden Environment: E i t • Rapidly changing world • Scientific revolution Trusted source of: • Knowledge • Information • Learning – “I think, therefore I am”
  10. 10. William Murdoch • Scottish engineer and inventor g • Worked for James Watt Invented: • Gas lighting • Steam gun • Pneumatic tube message system • Steam carriage • Road locomotive
  11. 11. Murdoch the Intranet Compliance: p • Ensured safety standards were met (mitigating risk of death) Knowledge sharing: • For mentoring, training and development of crew For information: • S Single point of contact up to the boss or down to the crew f • Someone the boss could trust • Someone the crew liked and wants to work with
  12. 12. People as intranets p In the past, we’ve always relied on people for: p , y p p • T t d ti l and relevant iinformation Trusted, timely, d l t f ti • A primary source of knowledge p y g • Help, learning and personal development ... but then ... we got web technology ...
  13. 13. Where did the term ‘intranet’ come from? Intranets fuel growth of Internet access tools fI t t t l Term first appeared? •Stephen L t St h Lawton, 1995 What Wh t were ththese intranets? i t t ? • People were creating small websites • Share knowledge and communicate information • “..underscore the value of knowledge management”
  14. 14. Expectations p We had certain expectations about what Intranets would deliver for us … 1. 1 Better communications 90% 2. Improved processes 80% 3. Knowledge sharing best-practice 72% 4. Improve efficiency p y 65% 5. Reduction in paperwork 65% 6. 6 Avoid duplication of effort 62% 7. Real-time information sharing 55% 8. Cost savings 55% Source: Melcrum Intranet Survey (2001)
  15. 15. When we focus on technology, not people gy p p Information Out-of-date, Out-of-date incomplete or inaccurate information Doesn’t reflect how people think about information Browse paths to information are inconsistent Governance No formal roles for managing the intranet Publishing processes are lengthy & full of gatekeepers Inadequate people resourcing – who’s going to edit all that stuff? Technology Major source of internal communication is often not technology, but word of mouth Source: Step Two Designs (2002)
  16. 16. The result ...
  17. 17. How do I know if my intranet is dying? y y g Symptoms may include: y p y • No idea who the information is for! • No requirements for the intranet – what is it for and how will you deliver it? • No strategy about how to meet users’ information needs • You CIO thinks the intranet is just an information resource • Lack of pulse – no one trusts information & no one cares
  18. 18. The future for intranets?
  19. 19. People want to use social media p “…represents a full-fledged … “ t f ll fl d d communication channel that will evolve with or without you. l ith ith t It s It’s another accepted form of communications that people want” Steve Krol
  20. 20. New intranet strategic building blocks g g Source: G Smith, 2007
  21. 21. Social media for intranets Some examples of the future used today p y Wikis: • User contribution without the roadblocks Twitter: • Instant messaging just like a cocktail party Blogs: • Storytelling the ‘old fashioned way old fashioned’ Delicious: • Sharing the research I’ve found
  22. 22. Wikis as intranets Corporate wikis: • US Intelligence Community – for communication • Qld Public Libraries – for building and sustaining community y • Department of Defence – ‘sharing unrestricted’ information in almost real time real-time • National Library of Australia – managing IT projects • AGIMO – keeping internal policy up-to-date
  23. 23. Twitter – the new face of Corporate IM p What are you working on? Sharing info with my team
  24. 24. Twitter – the new face of Corporate IM p …as a browser-plugin browser plugin
  25. 25. Twitter – the new face of Corporate IM p …take it take where ever you go!
  26. 26. Blogs as part of the intranet g p Communicating project status & j t t t lessons learned
  27. 27. Delicious – sharing what you value g y Share important research for a project
  28. 28. Put these tools all together … g RSS RSS ‘Self’ – profiles, contact details RSS RSS Intranet Home Page RSS RSS
  29. 29. ROI for my organisation? y g Improved engagement, collaboration, communication: • Better communication – reaching out to employees • Improved processes – responsive communications • Improved organisation social cohesion Increased productivity: • More effective collaboration (KM) – aligns to people’s social behaviour Cost reduction: • Open source, open APIs, easy re-use of content
  30. 30. ROI = staff retention (esp for Gen‐Y) ( p )
  31. 31. ROI and WIIFM?! Referent power: p • I look good! • P l llook up t me People k to • People listen to me, my comments and my ratings p , y y g Expert power: • I look like an expert • People can see my expertise • People turn to me for expert advice Source: French, J.R.P., & Raven, B. (1959)
  32. 32. The Future: Intranets behaving like people g p p I know what you write about Can I suggest …? gg I know what you like I can learn I know who you trust I know where I am I know what you read I know what time it is I understand I know where you are the context I can talk to I know who you trust other devices
  33. 33. Conclusions The intranet is dead! • We killed intranets with technology Social media has regenerated it! • Returning to people accessing people • Timely, relevant, trusted, current information For intranets to be fully effective: • Gi people access t communicate with each other Give l to i t ith h th • Focus on people’s needs & wants for being social • Make it more than just an electronic filing cabinet
  34. 34. Take home messages g People, not technology: p , gy • Collaborate – virtually or physically • Conversations – share knowledge • B ild relationships and t t iin iinformation Build l ti hi d trust f ti Supporting these activities will make your intranet live!
  35. 35. ...when we focus on technology not people
  36. 36. Management & Technology Fin Questions?
  37. 37. Management & Technology “The Intranet is Dead!  Long live the Intranet” Long live the Intranet” A tale about time travel, people and intranet 2.0
  38. 38. Management & Technology Matthew Hodgson ACT Regional-lead, Web and Information Management Regional lead, SMS Management & Technology Blog: magia3e.wordpress.com Twitter: magia3e e ag a3e Slideshare: www.slideshare.net/magia3e YouTube: www.youtube.com/magia3e Email: mhodgson@smsmt com mhodgson@smsmt.com Mobile: 0404 006695