Iron Man and IA - Designing Amazing Interfaces - WebDu 09

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Intuitive interfaces don't happen by accident. When gathering requirements from people about what they want from a website it takes an understanding of not only users say they want, but insights into online behaviour, motivation, cognition, memory, and use of appropriate language, to make it truly effective.

The user experience design is made all the more complex with people's current expectations of amazing the interactivity that services like the giants like Google Apps, Twitter, Flickr, YouTube, Amazon and Wikipedia offers.

How can we create interfaces in today's environment that are not only attractive and functional, but also intuitive -- working in the way people want and expect?

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