My #Future15 from #SXSW2015
Video here: https://vimeo.com/themaggiest/cultsci #cultsci
There's an inherent pattern in social movements.
But for brands looking to "create a movement," it’s not as easy as identifying and creating them for your campaign. You have to understand humans as a species before you can get them to do something as a herd.
As a species, we're subconsciously obsessed with patterns. They compel us in both rational and irrational ways, and explain movements in culture, economics and yes, even in cults. Understanding human behavior, and the drivers of mass movements, relies on understanding patterns. Patterns in the choices we make, patterns in the way our brains respond and the patterns in the impact on our economy and society.