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What Makes Snapchat so Successful?


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What Makes Snapchat so Successful?

  1. 1. What makes Snapchat so successful?
  2. 2. It is the 19th most popular free app of all time
  3. 3. Over 50 million Snapchats are sent daily
  4. 4. There are over 26 million American Snapchat users
  5. 5. 77% of college students use Snapchat daily
  6. 6. Facebook reportedly offered to buy Snapchat for $3 Billion in late 2013
  7. 7. TechCrunch blog named Snapchat the “Fastest Rising Startup” of 2012
  8. 8. So….what are the characteristics that make Snapchat so authentic?
  9. 9. #1:Snapchat is personal.
  10. 10. It’s more intimate than a text.
  11. 11. “Opening a Snapchat feels like unwrapping a present. You never know what you’re going to get.”
  12. 12. The drawing tools & captions help to personalize your picture.
  13. 13. #2:Snapchat is exclusive.
  14. 14. You send Snapchats to your phone contacts.
  15. 15. People stop what they’re doing to look at a Snapchat.
  16. 16. People sometimes wait to open a Snapchat until they are alone so they can appreciate the picture more fully.
  17. 17. #3:Snapchats are temporary.
  18. 18. Snapchat is known as an ephemeral social media.
  19. 19. Because the images disappear, they make you pay closer attention.
  20. 20. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion—not just what appears to be pretty or perfect.” –Evan Spiegel, Snapchat CEO