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Social media stats and trends 2017

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A look at social media usage stats and trends in 2017

Published in: Social Media
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Social media stats and trends 2017

  1. 1. PROMOTING PSYCHOLOGY THROUGH NEW MEDIA
  2. 2. 2008: SOCIAL MEDIA IS JUST A FAD TODAY: 2.51 BILLION PEOPLE AROUND THE WORLD USE SOCIAL MEDIA SITES INCLUDING THE PRESIDENT OF THE UNITED STATES ;) Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
  3. 3. U.S. USERS SPEND MORE THAN 216 MINUTES A WEEK ON SOCIAL MEDIA VIA SMARTPHONE, 53 WEEKLY MINUTES VIA PC, AND 50 MINUTES PER WEEK ON SOCIAL NETWORKS VIA TABLET DEVICES. Source: https://www.statista.com/statistics/248158/social-networking-time-per-us-user-by-ethnicity
  4. 4. 10 YEARS AGO ON 7% OF THE US POPULATION USED ONE OR MORE SOCIAL NETWORKING SITES. TODAY: 65% Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  5. 5. PERCENT OF ONLINE AMERICANS BY SOCIAL MEDIA PLATFORM FACEBOOK 79% INSTAGRAM 32% TWITTER 24% PINTEREST 31% LINKEDIN 29% Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  6. 6. FACEBOOK 1.86 billion monthly active users worldwide 62% of online US adults ages 65 and older 83% of female internet users / 75% of male internet users 76% of Americans who use Facebook visit the site on a daily basis Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  7. 7. TWITTER 67 million monthly active users worldwide 24% of US internet users use Twitter 36% of online adults ages 18-29 use it vs. 10% of those ages 65 and older 29% of internet users with college degrees use Twitter, compared with 20% of those with high school degrees or less. Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  8. 8. LINKEDIN 467 million monthly active users worldwide 29% of US internet users 50% of online adults with college degrees are on LinkedIn vs. 27% who attended college but didn't graduate & 12% with high school degrees 35% of employed online adults vs. 17% who are not employed Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  9. 9. INSTAGRAM 32% of US internet users Instagram use is especially high among younger adults--59% of online adults ages 18-29 vs. 33% 30- to 49-year-olds vs. 8% 65 and older Females are more likely to use Instagram than men (38% vs. 26%) Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  10. 10. YOUTUBE More than 1 billion users — almost 1/3 of all people on the Internet Every day people watch hundreds of millions of hours on YouTube YouTube reaches more 18-34 and 18-49 year- olds than any cable network in the U.S 55% of people watch videos online every day Source: https://www.youtube.com/yt/press/statistics.html & http://www.insivia.com/27-video-stats-2017/
  11. 11. OVERALL USAGE STATS Facebook remains the most popular social media platform, with 76% of users reporting that they visit daily--compared to 51% of Instagram users who access the platform on a daily basis, and 42% of Twitter users Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  12. 12. OVERALL USAGE STATS 56% of internet users use more than one social media platform Among those who only use one social media platform, 88% indicate that Facebook is the one site that they use. Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  13. 13. THANK YOU

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