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Manage Sub Product in GIP Operation-AIESEC

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How to embed sub product in GIP operation? Here is the experience summarized from the experience of the network

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Manage Sub Product in GIP Operation-AIESEC

  1. 1. How it started
  2. 2. 45%MatchRate
  3. 3. TN & EP is notaligned
  4. 4. What is the linefor GIP?
  5. 5. MarketingMarketing AccountinAccountinggBABA FinanceFinanceLawLaw HRHR EconomicEconomicssITITEngineeriEngineeringngNature &Nature &LifeLifeScienceScienceOtherOtherTechnicalTechnicalSubjectsSubjectsTeachingTeachingArts &Arts &ArchitectuArchitecturereCultureCultureEducationEducationSocialSocialScienceScienceCommunicCommunication &ation &JournalismJournalism
  6. 6. TheSolution
  7. 7. Solution 1: S&DalignmentCreate specific andcommon language to alignsupply and demandglobally
  8. 8. Solution 2:MarketpenetrationSub-product marketpenetration by correlatingAIESEC’s brand as a supplierof talent within the specificindustry (applies to OGX aswell as sub product brand)
  9. 9. Allow better and morespecific cross-culturalprofessional GIP experiencefor youth leadershipdevelopmentSolution 3:Specific leadershipdevelopment
  10. 10. GIP SubProducts
  11. 11. 16 GIP16 GIPSub-ProductsSub-ProductsTechnicalTechnical::----------------------------------------Information TechnologyInformation TechnologyNature & Life ScienceNature & Life ScienceEngineeringEngineeringOther Technical SubjectsOther Technical SubjectsSocial Science and Culture:Social Science and Culture:----------------------------------------Teaching & Language EducationTeaching & Language EducationArts & ArchitectureArts & ArchitectureCultural EducationCultural EducationSocial SciencesSocial SciencesCommunication & JournalismCommunication & JournalismManagementManagement--------------------------------MarketingMarketingAccountingAccountingBusinessBusinessAdministrationAdministrationFinanceFinanceLawLawHuman ResourcesHuman ResourcesEconomicsEconomics
  12. 12. TechnicalTechnicalInternshipsInternships
  13. 13. Technical |Technical |InformationInformationTechnologyTechnology    Artificial IntelligenceArtificial Intelligence    Database ManagementDatabase Management    Mobile ApplicationsMobile Applications    Mobile TechnologyMobile Technology    Network Management & Data TransmissionNetwork Management & Data Transmission    Software Development and ProgrammingSoftware Development and Programming    Systems Analysis and DesignSystems Analysis and Design    Web Development and ManagementWeb Development and Management
  14. 14. Technical |Technical |Nature and LifeNature and LifeScienceScience    AgricultureAgriculture    Applied PhysicsApplied Physics    BiochemistryBiochemistry    BiologyBiology    BiophysicsBiophysics    EcologyEcology    Environmental ProtectionEnvironmental Protection    Food EngineeringFood Engineering    General & Inorganic ChemistryGeneral & Inorganic Chemistry    Genetic EngineeringGenetic Engineering    HorticultureHorticulture    Land & Water ManagementLand & Water Management    Medicine & HealthcareMedicine & Healthcare    MicrobiologyMicrobiology    Molecular BiologyMolecular Biology    Organic ChemistryOrganic Chemistry    Physical ChemistryPhysical Chemistry    Process Engineering / BioprocessProcess Engineering / Bioprocess
  15. 15. Technical |Technical |EngineeringEngineering    Aerospace EngineeringAerospace Engineering    Automotive EngineeringAutomotive Engineering    Chemical EngineeringChemical Engineering    Civil EngineeringCivil Engineering    Electrical EngineeringElectrical Engineering    Electronics EngineeringElectronics EngineeringEnvironmental EngineeringEnvironmental EngineeringIndustrial EngineeringIndustrial EngineeringIntroductory EngineeringIntroductory EngineeringMechanical EngineeringMechanical EngineeringTelecommunications EngineeringTelecommunications Engineering
  16. 16. Technical |Technical |Other TechnicalOther TechnicalSubjectsSubjects    Advanced MathematicsAdvanced Mathematics    Animal Products TechnologyAnimal Products Technology    ConstructionConstruction    Fermentation TechnologyFermentation Technology    GeometryGeometry    HydromechanicsHydromechanics    Plant Products TechnologyPlant Products Technology    Renewable EnergiesRenewable Energies    RoboticsRobotics    TourismTourism
  17. 17. Social ScienceSocial Scienceand Culturaland CulturalInternshipsInternships
  18. 18. Social Science and CultureSocial Science and Culture ||Teaching & LanguageTeaching & LanguageEducationEducation    Advanced TeachingAdvanced Teaching    Child (Youth) EducationChild (Youth) Education    Foreign Languages EducationForeign Languages Education    Introductory TeachingIntroductory Teaching    LinguisticsLinguistics    Subjects EducationSubjects Education
  19. 19. Social Science and CultureSocial Science and Culture ||Arts & ArchitectureArts & Architecture    ArchitectureArchitecture    ArtsArts    Fashion & DesignFashion & Design    Graphic DesignGraphic DesignSocial Science and CultureSocial Science and Culture ||CulturalCulturalEducationEducation    Advanced Cultural EducationAdvanced Cultural Education    Bilingual and Cross Cultural EducationBilingual and Cross Cultural Education    International EducationInternational Education    Introductory Cultural EducationIntroductory Cultural Education
  20. 20. Social Science and CultureSocial Science and Culture ||Social SciencesSocial Sciences    Counselling and GuidanceCounselling and Guidance    Development StudiesDevelopment Studies    PsychologyPsychology    Social WorkSocial Work    SociologySociologySocial Science and CultureSocial Science and Culture ||Communication &Communication &JournalismJournalism    Introduction to CommunicationsIntroduction to Communications    JournalismJournalism    Public RelationsPublic Relations
  21. 21. ManagementManagementInternshipsInternships
  22. 22. ManagementManagement||MarketingMarketing    Advertising + Public RelationsAdvertising + Public Relations    Brand & Trademark ManagementBrand & Trademark Management    Consumer + Buyer BehaviorConsumer + Buyer Behavior    Customer Relationship ManagementCustomer Relationship Management    Import & ExportImport & Export    International MarketingInternational Marketing    Introductory MarketingIntroductory Marketing    Market Research & EvaluationMarket Research & Evaluation    Product Planning, Development & ControlProduct Planning, Development & Control    Retail + Sales MarketingRetail + Sales Marketing
  23. 23. ManagementManagement||Human ResourcesHuman Resources    Advanced HR managementAdvanced HR management    Industrial relationsIndustrial relations    International Resource ManagementInternational Resource Management    Introductory HR managementIntroductory HR management    Organisational BehaviourOrganisational Behaviour    Personal EvaluationPersonal Evaluation    Recruitment and AllocationRecruitment and Allocation    Training and DevelopmentTraining and Development
  24. 24. ManagementManagement||EconomicsEconomics    Developmental EconomicsDevelopmental Economics    Economic Research + ForecastingEconomic Research + Forecasting    Environmental EconomicsEnvironmental Economics    International Trade + Balance of PaymentInternational Trade + Balance of Payment    Introductory EconomicsIntroductory Economics    MacroeconomicsMacroeconomics    MicroeconomicsMicroeconomics    Monetary Economics + Public FinanceMonetary Economics + Public Finance    Political SciencePolitical Science    StatisticsStatistics
  25. 25. ManagementManagement||FinanceFinance    BankingBanking    Financial Planning + BudgetingFinancial Planning + Budgeting    InsuranceInsurance    International Financial ManagementInternational Financial Management    Introductory FinanceIntroductory Finance    Investment Management + Security AnalysisInvestment Management + Security Analysis    Risk ManagementRisk Management
  26. 26. ManagementManagement||LawLaw    Advanced LawAdvanced Law    Business LawBusiness Law    Civil LawCivil Law    Criminal LawCriminal Law    International LawInternational Law    Introductory LawIntroductory Law
  27. 27. ManagementManagement||AccountingAccounting    AuditingAuditing    Cost accountingCost accounting    Financial accountingFinancial accounting    Introductory accountingIntroductory accounting    Managerial accountingManagerial accounting    PurchasingPurchasing    Social & Ethical Editing + ReportingSocial & Ethical Editing + Reporting    Social AccountingSocial Accounting    TaxationTaxation
  28. 28. ManagementManagement||Business AdministrationBusiness Administration    Corporate Community EngagementCorporate Community Engagement    Crisis ManagementCrisis Management    Event ManagementEvent Management    Hotel + Restaurant ManagementHotel + Restaurant Management    Industrial ManagementIndustrial Management    International ManagementInternational Management    Introduction to Management / Business AdministrationIntroduction to Management / Business Administration    Organisation Management + PlanningOrganisation Management + Planning    Project ManagementProject Management    Transportation / Distribution ManagementTransportation / Distribution Management
  29. 29. Sub ProductGIP Operation
  30. 30. ContentChoose sub productsDevelop sub productsDevelop sub productsImplement sub product strategyImplement sub product strategy
  31. 31. Step 1: Choose SubProducts with FocusIndustry
  32. 32. a. External and internala. External and internalresearch to identifyresearch to identifyproduct in key marketproduct in key marketExternal MarketExternal MarketPotentialPotentialSupply of AIESECSupply of AIESECNetworkNetworkQ1 :Where toSellQ2: What toSell
  33. 33. Market & ProductMarket & ProductSegmentationSegmentation1) Market segmentation to drive penetration in1) Market segmentation to drive penetration inthe marketthe market2) Sub product to align supply & demand2) Sub product to align supply & demand
  34. 34. 1 Market segmentation to)1 Market segmentation to)drive penetration in the marketdrive penetration in the marketCase study 1: Market penetration in Bursa-City inCase study 1: Market penetration in Bursa-City inTurkeyTurkey70% TNs realized in top 3 industry: Automobile, Textile,70% TNs realized in top 3 industry: Automobile, Textile,FoodFoodPenetration in top industries:Penetration in top industries:-Well known as international talent provider in the industry HR circle-Well known as international talent provider in the industry HR circle--Cooperation with big names in the industriesCooperation with big names in the industries-Exposure on most industry events as guest-Exposure on most industry events as guest-Cooperation with main industrial park (contacts of all companies in-Cooperation with main industrial park (contacts of all companies inthe industries)the industries)
  35. 35. 2 Product segmentation to align)2 Product segmentation to align)supply and demandsupply and demandCase study 1: Sub Product Package in BrazilCase study 1: Sub Product Package in BrazilAIESEC Brazil offers 5 sub products for AIESEC toAIESEC Brazil offers 5 sub products for AIESEC tosell in key industries. For each product, they have specificsell in key industries. For each product, they have specificproposal with concrete supply information, proposed JDproposal with concrete supply information, proposed JDand testimonial.and testimonial.The benefits of sub product package is-make it specificThe benefits of sub product package is-make it specificfor company to understand AIESEC and make it easierfor company to understand AIESEC and make it easierfor members to sell with business language.for members to sell with business language.
  36. 36. Implementation advice forImplementation advice forICXICX• Choose focus industriesChoose focus industries• Link sub products with focus industriesLink sub products with focus industries• Build sales force around focus industriesBuild sales force around focus industries• Package and offer sub productsPackage and offer sub products
  37. 37. 1) For OGX, market segmentation can be based1) For OGX, market segmentation can be basedon sub product. We do recruitment basedon sub product. We do recruitment baseddifferent backgrounds and type of JD.different backgrounds and type of JD.2) Students also want to know what industries2) Students also want to know what industriesthey will be working for.they will be working for.Clarification of MarketClarification of Market& Product Segmentation& Product Segmentationfor oGIPfor oGIP
  38. 38. Implementation advice forImplementation advice forOGXOGX• Choose focus sub productsChoose focus sub products• Identify key student markets for focus subIdentify key student markets for focus subproductsproducts• Build operation process based on sub product butBuild operation process based on sub product butalign marketing & sales activities based onalign marketing & sales activities based onstudent marketstudent market• Provide industry information when offering subProvide industry information when offering subproducts to EPsproducts to EPs
  39. 39. a. External and internala. External and internalresearch to identifyresearch to identifyproduct in key marketproduct in key marketExternal MarketExternal MarketPotentialPotentialSupply of AIESECSupply of AIESECNetworkNetworkQ1 :Where toSellQ2: What toSell
  40. 40. Sub Product MatrixSub Product MatrixProduct AProduct AMarket AMarket AProduct BProduct BProduct CProduct CMarket BMarket B
  41. 41. How we choose focusHow we choose focusproduct globally?product globally?
  42. 42. 1. Past performance1. Past performanceanalysisanalysis
  43. 43. GIP ProductGIP ProductSegmentationSegmentationMarketingMarketingBusiness AdministrationBusiness AdministrationITITTeachingTeachingDevelop business strategies for different subDevelop business strategies for different subproducts based on scale & growth.products based on scale & growth.
  44. 44. GROWTHGROWTH(Absolute(Absolutegrowth of TNs)growth of TNs)LOWLOWSCALE –SCALE –HIGHHIGHGROWTHGROWTHTHETHEPIONEERSPIONEERS(Below 1000(Below 1000realization; aboverealization; above500 growth)500 growth)HIGHHIGHSCALE –SCALE –HIGHHIGHGROWTHGROWTHTHETHECHAMPIOCHAMPIONN(Above 1000(Above 1000realization; aboverealization; above500 growth)500 growth)LOW SCALE –LOW SCALE –LOW GROWTHLOW GROWTHTHETHEBEGINNERBEGINNERSS(Below 1000; below(Below 1000; belowHIGH SCALE –HIGH SCALE –LOW GROWTHLOW GROWTHTHETHEPRODUCEPRODUCERSRS(Above 1000(Above 1000SCALESCALE(Absolute(Absoluterealizatiorealization of TNs)n of TNs)
  45. 45. GROWTGROWTHH(Absolute(AbsolutegrowthofgrowthofTNs)TNs)SCALSCALEE(Absol(AbsoluteuteHIGHHIGHSCALE –SCALE –HIGHHIGHGROWTHGROWTHMarketingMarketingBusinessBusinessAdministrationAdministrationInformationInformationTechnologyTechnologyTeachingTeachingLanguageLanguageEducationEducationCulturalCulturalEducationEducationHIGHHIGHSCALE –SCALE –LOWLOWGROWTHGROWTHSocial ScienceSocial ScienceEngineeringEngineeringLOWLOWSCALE –SCALE –LOWLOWGROWTHGROWTHAccountingAccountingArt &Art &ArchitectureArchitectureCommunicationCommunication& Journalism& JournalismEconomicsEconomicsFinanceFinanceLOWLOWSCALE –SCALE –HIGHHIGHGROWTHGROWTHOther TechnicalOther TechnicalSubjectsSubjectsGIPGIP20120111
  46. 46. 2. Market validation2. Market validation
  47. 47. MarketMarketvaluevalue(Product)(Product)Org. ValueOrg. Value(Program)(Program)PersonalPersonalValue &Value &NeedsNeeds(Membership)(Membership)b. Identify value of theb. Identify value of thesub productsub product
  48. 48. Step 2:Develop sub product
  49. 49. omania iGIP Teaching Productetherlands iGIP IT Product
  50. 50. Sub-product developmentSub-product development• AIESEC Germany oGIPproduct development NSTsummit
  51. 51. Sub ProductDevelopment Checklist• Target industry/faculty• Sample Job Description andsample profile• Sub product target EP/TNsupplier• Product value and benefits• Pricing• Sub productraising/selection standard• Timeline of the product
  52. 52. TelecommTelecommunicationsunicationsWebWebServicesServicesWeb AppsWeb AppsMobileMobileAppsAppsGamesGamesUser AppsUser AppsWebWebHostingHostingITITNetworkinNetworkinggServerServerAppsAppsEmbeddeEmbedded Appsd AppsDesktopDesktopAppsAppsTarget Industry and Faculty
  53. 53. Sample JD and ProfileSample JD and Profile
  54. 54. Sample JD and ProfileSample JD and Profile1. Detailed sub product1. Detailed sub productanalysisanalysis
  55. 55. Technical |Technical |InformationInformationTechnologyTechnology    Artificial IntelligenceArtificial Intelligence    Database ManagementDatabase Management    Mobile ApplicationsMobile Applications    Mobile TechnologyMobile Technology    Network Management & Data TransmissionNetwork Management & Data Transmission    Software Development and ProgrammingSoftware Development and Programming    Systems Analysis and DesignSystems Analysis and Design    Web Development and ManagementWeb Development and Management
  56. 56. Sample JD and ProfileSample JD and Profile2. Develop key JD and2. Develop key JD andProfileProfile
  57. 57. Market Segment Top Profile needed (Must to have)Web App/Services DevelopmentBackgroundWeb Development and ManagementDatabase ManagementSoftware Development and ProgrammingSkillsSQLPHPMySQLCSSUnix/LinuxIT sub product in WebApp/Servicesdevelopment industrySample Job Descriptionand sample profile
  58. 58. Target EP/TN supplier
  59. 59. Target EP/TN supplier
  60. 60. Product BenefitsThe product benefitsidentified by AIESEC India fortheir GIP marketing subproduct.•Cost effective•Linguistic abilities•Multicultural workenvironment•Outreach to talent throughvirtual platform
  61. 61. Step 3:Sub productimplementation
  62. 62. a. Set goal, build pipelinea. Set goal, build pipelineand plan based on suband plan based on subproductproductEach sub product has its ownmatch rate and timeline. Settingseparate goal and monthlypipeline is the first step inmanaging sub product.AIESECColombiaMonthlyTracking Tool
  63. 63. b. Front office based onb. Front office based onsub productsub product
  64. 64. b. Front office based onb. Front office based onsub productsub product• Sub product based channel• Sub product based saleseducation• Sales force focus on specificsub products in targetindustry• Sub product based countrypartnership
  65. 65. c. Back office based onc. Back office based onsub productssub productsKey ProgramKey ProgramBack officeBack officeFront officeFront office
  66. 66. If 1000 IT GIP is aIf 1000 IT GIP is aproject, it definitely hasproject, it definitely hasthe involvement from backthe involvement from backoffice and front office.office and front office.And it needs a projectAnd it needs a projectmanager for all front officemanager for all front officeand back office activities.and back office activities.
  67. 67. Project: 1000 GIP “Global ITProject: 1000 GIP “Global ITTalent Sourcing”Talent Sourcing”ODOD
  68. 68. Only if different parts ofOnly if different parts ofthe project plan is reflectedthe project plan is reflectedin different individuals’in different individuals’plan, it will be tracked andplan, it will be tracked andit will happenit will happen
  69. 69. ICX planStrategy Initiatives Action steps DDL RespoSegmentOutsourcingUOCall to XXL 11.11. VP ICX..........contact signed 12.12. VP ICXEventsmake timeline of events with VP Com 10.11. VP ICXdivide people particpating in events 11.11. VP ICXpreperae promotion materials with VP Com 12.11. VP ICXER/BD/CR planStrategy Initiatives Action steps DDL RespoSegment OutsourcingPartnership ofsegmentCall to PWC 11.11. VP BD..........contact signed 12.12. VP BDPartnership ofsellerscall to .... 10.11. VP BDpartner found 11.11. VP BDeducation delivered 12.11. VP BDTM planStrategy Initiatives Action steps DDL RespoSegment OutsourcingTeam JD andflow reviewedMeeting with ICX about team JD and flow 11.11. VP TM..........structure of team planned 12.12. VP TMEducation ofsegmentdeliveredMeeting with ICX about needed national education 10.11. VP TMPlan of national education done 11.11. VP TMEducation delivered 12.11. VP TM
  70. 70. c. Back office based onc. Back office based onsub productssub products
  71. 71. GIP sub product orientedmarketing strategyExample: International Tech TalentProgram(IT, Engineering)c. Back office based onc. Back office based onsub productssub products
  72. 72. GIP sub product orientedmarketing strategy-Foundation of alignment-Trackingc. Back office based onc. Back office based onsub productssub productsG T C -– –G T C -– –MM
  73. 73. -Set goal and tracking the progress of joint-Set goal and tracking the progress of jointproject (Online)project (Online)Ultimate KPIUltimate KPIc. Back office based onc. Back office based onsub productssub products
  74. 74. GIP sub product oriented TalentManagement strategyExample:1.TMP recruitment for IT sub product2.Sub product based GIP TMPinductionc. Back office based onc. Back office based onsub productssub products
  75. 75. GIP sub product oriented TalentManagement strategyExample:Sub product based structureNST sub product manager, LC Subproduct based teamc. Back office based onc. Back office based onsub productssub productsWhat is the key question yourTM process try to solve?
  76. 76. ProgramProgramProcessProcessTalentTalentCapacityCapacity&&QualityQualityExperienceExperienceWhat matters the solution these process bringhat matters the solution these process bring
  77. 77. GIP sub product orientededucation/LCD strategyExample: IT education camp inMainland of Chinac. Back office based onc. Back office based onsub productssub products
  78. 78. c. Back office based onc. Back office based onsub productssub productsSubSubProduProductct
  79. 79. • Teaching TL in each LC which runs GIPi or startsrunning it and has market potential• Teaching and Marketing TL in LCs which areexperienced in GIPi• Formed sub-product national growth networks: ex.teaching TLs for teaching growth network• NST for specific sub-product to manage growthnetworkRussia’s sub product basedRussia’s sub product basedstructurestructure
  80. 80. Russia’s sub product basedRussia’s sub product basededucation cycleeducation cycle• NST sub-product responsible worked out sales trainingsbased on sub-product specifics• Sub-product sales education for VPs (before TL elections),than for TL (before team allocation), than for TMs• Coaching & support from NST to TLs growth network inspecific sub-product: personal coaching chats, group chatswithin sub-product growth network to share knowledge andGCPs• Constant sub-product supply analysis provided by NST andcountry2country cooperations setting and management tosell right profiles from right countries and increase MA rate
  81. 81. d. Sub product basedd. Sub product basedtrackingtracking
  82. 82. 4. LC&MC role in4. LC&MC role inimplementationimplementationMMCCLCLC
  83. 83. 4. LC&MC role in4. LC&MC role inimplementationimplementationMMCCLead sub product salesLead sub product salesand delivery strategyand delivery strategySub product partnershipSub product partnershipCY partnershipCY partnershipIdentify main sub productsIdentify main sub productsand develop sub productsand develop sub productsEducation, Support andEducation, Support andReplicate SuccessReplicate Success
  84. 84. 4. LC&MC role in4. LC&MC role inimplementationimplementationLCLCFeedbackFeedbackMatch based on subMatch based on subproductproductImplementImplementraise/recruitment/selectionraise/recruitment/selectionbased on main sub productbased on main sub productstandardstandardDevelop sub product basedDevelop sub product basedon local realityon local reality
  85. 85. Change GIP withSub Products
  86. 86. Generation 12/13

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