Internet marketing check list for e commerce store owners


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Renowned eCommerce agency Krish Inc. has now ramped up its ecommerce development skills and is targeting new markets. It now offers a great eCommerce marketing checklist for eCommerce stores. eCommerce businesses can now take advantage of this checklist and implement the necessities in their eCommerce stores. You will certainly benefit from improved usability, better UX, more conversions and clicks!

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Internet marketing check list for e commerce store owners

  1. 1. P age |1Internet Marketing Check list for eCommerce Store Owners ---------------------------------------------------------------------------------Today, Krish Inc. stands out as a premier ecommerce consulting anddevelopment agency that believes in excellence and total perfection. With aspecial interest in developing ecommerce stores for ecommerce retailers, wedevelop SEO friendly stores that help online retailers brace up to the competitionand improve their profitability. Our SEO friendly stores help even a beginner togo a long way and be an achiever. SEO friendly stores are specially designed toinclude features that make these stores friendly to search engines. Some of thebenefits of SEO friendly stores are provided as below: SEO friendly stores attract more traffic They consequently lead to higher sales These stores are highly cost effective in the long run Due to the SEO friendly nature, your store is ranked higher This consequently leads to more visibility of your brand Visitors thus become more aware of your store, which helps in repeat visitsKrish Inc. provides a comprehensive service for ecommerce retailers fordeveloping their SEO stores. This is a fourfold process that is listed as below:STAGE 1: CATEGORY/SUB-CATEGORY NAMING  Categories & sub-categories pages’ name creation: We will ask you provide us the names of the top categories and sub- categories if any. You will need to provide us the name of top categories & sub-categories. We will finalize the names for category & sub-category pages for the same and define the category structure & page names accordingly. One Stop eCommerce Solutions |
  2. 2. P age |2STAGE 2: STORE DESIGN & DEVELOPMENT  Keywords research & analysis We will conduct keywords research & analysis for home page, category/sub-category pages. We will send you keywords research report with our suggested keywords for optimization.  Title & Meta tags optimization Custom Title & Meta: Title & Meta tags insertion for home page, category & sub-category pages: We will write unique Title & Meta tags for home page, category & sub-category pages. These Title & Meta tags will be custom and keyword rich. Dynamic Meta insertion: We will develop a mechanism for unique & page specific Title & Meta tags for products level pages. SEO friendly URLs: We will re-write SEO friendly URLs for each product’s page. Page name will be keyword rich and search engine index friendly. H1 tags insertion: We will design a page layout such a way that each page will have H1 tag. For category page, category name will become H1 tag and for product page, product name will become H1 tag. We will try to keep H1 tag closest to beginning of the Body tag so Google can read H1 tag early.  Images optimization Image filename: We suggest give the image file name a product name but not like “image 1.jpg” or image 2.jpg”. ALT tags insertion: Google cannot read the images but read the ALT tags on images. We will develop a mechanism such a way that every image’s file name will become ALT tag. One Stop eCommerce Solutions |
  3. 3. P age |3 Content development for category page: Content is very important for search engine rankings and Google likes unique and keywords rich content. Either you provide us the content approximate 100 to 125 words or we will write for you and publish on category/sub-category pages. Social media setup Blog setup: We will create a blog section on your store. The blog URL will be like The blog will SEO friendly and will be in same theme like your store. Facebook fan page design: We will create an account on Facebook and design a custom Facebook fan page. Also, we will put the link of Facebook on each page of your store. Twitter page design: We will create account in Twitter & design custom Twitter page. Also, we will put the link of Facebook on each page of your store. Facebook like button/share button: We will put the Facebook like/share button on each product page so users can share a link among their social network. 404 page setup: We will design a custom 404 page for the pages those will not be existed. This page will include a search box so users can browse any other similar product that will not be existed. Google Analytics code setup: This is a free tool from Google to analyze the traffic and conversions. We will create an account in Google Analytics set the code on each page to analyze the traffic and setting up the goals funnel as well conversion tracking. One Stop eCommerce Solutions |
  4. 4. P age |4STAGE 3: LAUNCHING A STORE  Search engine sitemap creation (sitemap.xml): This is very crucial part for any Ecommerce stores. This will include all pages and submitted in search engines. We will create an account in Google Webmaster Tools and submit this sitemap.  Google products search listing (Google Base): This is another free product from Google. This is a comparison shopping search for real buyers. We will create an account in Google Base, create a feeds and submit in Google Products search.  Press release submission: After launching a new store, we will publish a press release on popular & free PR sites. If you provide us the press release will publish or we will write the PR and after your approval we will publish.  Claim popular social media properties: We will claim the store name in popular social media properties. We will create an account so in future you may use for content marketing purpose. Few of them are, Hub Pages, Sqidoo Lens,, Digg, Stumbleupon, Wordpress and BlogSpot. One Stop eCommerce Solutions |
  5. 5. P age |5STAGE 4: ON-GOING MONTHLY SEO ACTIVITIES  Link popularity building/offpage SEO: We will do one-way quality link building for targeting keywords and pages.  Forum postings submission: We will do forum postings submission in high PR and relevant forums. We will participate in related threads and get 1 or 2 one-way links from each post as signature with keyword rich anchor text.  Social bookmarking submissions: We will do social bookmarking submissions for targeting pages major home page & category pages.  Web directories submissions: We will submit home page in free web directories under the most suitable category.  Web 2.0 pages creation: We will create accounts in high PR & popular web 2.0 sites. We will write unique content around 150 to 200 words and post on this web 2.0 sites. We will get 1 or 2 one-way links with keyword rich anchor text.  Classified ad postings: We will submit products in popular & relevant classified ad sites.  Google base listings: Since Google base feeds expire every month, we will generate feeds and submit in Google base.  Reports & deliverables: We will provide keywords ranking report to measure the performance and detailed submission report.Why not utilize our services to obtain an outstanding SEO store? Trust Krish Incto deliver what you really want and watch your e-business grow. One Stop eCommerce Solutions |