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MagelanApp i trendovi u turističkom poslovanju u 2011. godini

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MagelanApp i trendovi u turističkom poslovanju u 2011. godini

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Prezentacija MagelanApp web aplikacije na festivalu E-tvrdjava u Nišu, 21. avgusta 2011. godine.

Osim kratkog upoznavanja sa aplikacijom obuhvaćeni su i neki trendovi u turističkom poslovanju u 2011. godini.

Prezentacija MagelanApp web aplikacije na festivalu E-tvrdjava u Nišu, 21. avgusta 2011. godine.

Osim kratkog upoznavanja sa aplikacijom obuhvaćeni su i neki trendovi u turističkom poslovanju u 2011. godini.

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MagelanApp i trendovi u turističkom poslovanju u 2011. godini

  1. 2. <ul><li>Lansirana početkom januara 2011. godine </li></ul><ul><li>Web aplikacija za organizaciju i upravljanje poslovanjem turističkih agencija </li></ul><ul><li>Non-stop na Internetu </li></ul><ul><li>SaaS (Software As A Service) aplikacija </li></ul><ul><li>Model plaćanja je mesečna pretplata </li></ul><ul><li>30 dana besplatne probe </li></ul>
  2. 3. <ul><li>Velika i sveobuhvatna grana privrede </li></ul><ul><li>Može pomoći zemljama u recesiji </li></ul><ul><li>Učesnici – OTP (organizatori putovanja) i PTP (posrednici u prodaji) </li></ul><ul><li>OTA – online travel agencies </li></ul>
  3. 4. <ul><li>OTP koncipira turistički aranžman (smeštaj, prevoz, dodatne aktivnosti) </li></ul><ul><li>PTP agencije vrše posredovanje u prodaji </li></ul><ul><li>Putnik odabere željeni aranžman i izvrši uplatu (u celosti ili u više rata) </li></ul><ul><li>Putnik iskoristi uplaćeni aranžman </li></ul>
  4. 5. <ul><li>Nove kategorije putovanja (kongresni turizam, dentalni turizam, gurmanski turizam, vinski turizam itd.) </li></ul><ul><li>Evolucija načina odabira putovanja (više informacija, brži pristup, nove tehnologije) </li></ul><ul><li>Utisci (TripAdvisor.com) – 81% ispitanika kaže da im je bitan utisak prijatelja pri izboru hotela – “friendformation”; </li></ul>
  5. 6. <ul><li>Društvene aktivnosti (Facebook, Facebook Market, Twitter, YouTube, Groupon i sl.) </li></ul><ul><li>Expedia & Groupon, Booking.com Flash Deals </li></ul><ul><li>Mobilni, tablet i drugi prenosivi uređaji </li></ul><ul><li>Google kupuje ITA softversku firmu i deo kompanije Motorola </li></ul>
  6. 7. <ul><li>Organizacije turističkih agencija – YUTA i ANTAS </li></ul><ul><li>Oko 900-1000 OTP i PTP agencija </li></ul><ul><li>Uglavnom “izvozni” turizam, retko ko “uvozi” turiste (VisitSerbia.org) </li></ul><ul><li>2009/2010 – pojava “polu” OTA agencija (SuperOdmor.rs, Putovanja.Info, Putovanja.rs, Gdestinacija.com itd.) </li></ul><ul><li>Dvovalutni sistem rada (dinari i euri) </li></ul>
  7. 8. <ul><li>Ručno vode poslovnu evidenciju </li></ul><ul><li>Sajtovi agencija često su nedovoljno ažurni i funkcionalni </li></ul><ul><li>Facebook i Skype koriste ozbiljnije tek godinu dana, Twitter još uvek ne </li></ul><ul><li>Googlanjem pretražuju aranžmane agencija – ne postoji neki sistem za informisanje </li></ul><ul><li>Komunikacija sa OTP-om ide putem B2B portala </li></ul>
  8. 9. <ul><li>Centralizovanu evidenciju putnika, partnera, dokumenata i plaćanja </li></ul><ul><li>Brz i jednostavan unos i pretragu podataka </li></ul><ul><li>Izveštaje poslovanja (lista putnika po datumu polaska, lista dugovanja i potraživanja, zarada agencije i sl.) </li></ul><ul><li>Uštedu vremena koje se trođi na svakodnevne aktivnosti, čime ostaje više vremena za promotivne i prodajne aktivnosti </li></ul><ul><li>Pogodno za subagente </li></ul>
  9. 10. <ul><li>Destinacije (destinacije i smeštajni objekti) </li></ul><ul><li>Kontakti </li></ul><ul><li>Partneri </li></ul><ul><li>Dokumenti (rezervacije, najave i računi) </li></ul><ul><li>Plaćanja (priznanice i bankovni izvodi) </li></ul><ul><li>Korisnici sistema </li></ul><ul><li>Izveštaji poslovanja </li></ul>
  10. 14. <ul><li>Umrežavanje i razmena iskustva i ocene korisnika usluga su sve bitniji </li></ul><ul><li>Prilagoženje informacionih sistema za mobilne i druge prenosive uređaje </li></ul><ul><li>Takmičenje velikih igrača (Google, Expedia, Orbitz, Kayak i dr.) </li></ul><ul><li>Pojava OTA agencija </li></ul><ul><li>Nepopunjen prostor na nešm tržištu – i u poslovnom i u informatičkom smislu </li></ul>

Editor's Notes

  • 11/25/11 11:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 11/25/11 11:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 11/25/11 11:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 11/25/11 11:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 11/25/11 11:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 11/25/11 11:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 11/25/11 11:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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