Partnership with Menatel The Potential of Menatel ResourcesPrepared byMarketing & Business DevelopmentDepartmentMagdy A.Sattar
Menatel ProfileFounded in 1998, Menatel is, by far, the largest nationwide provider of prepaid public payphone in Egypt.
Menatel ShareholdersMain Shareholders NationalityNational Bank of Egypt EgyptianAdcom EgyptianNTC EgyptianInvestment Funds Egyptian
Operation Results end of 2007 Number of Payphones in Operation 30,000 Governorates covered 27 Cards sold more than 20 millions Calls total successful 125 million calls1. Calls local successful 52%2. Calls national successful 21%3. Calls mobile successful 26%4. Calls international successful 1% Minutes total carried 280 million minutes1. local carried 54%2. national carried 28%3. Mobile carried 17%4. International carried 1% Average quality of Service 96 %
Traffic end of 2007 1% 21%International 26%NationalLocalMobile 52%
Menatel can contribute substantial values as a strategic partner. The synergies that can be generated from this partnership can benefit both partners and increase their potential for success. Menatel can act as a hand for competing THROUGH the low segment customers, serviced presently by private exchanges for both : mobile and international calls. Menatel’s network can save a lot of cost , as it can act as one main sender handset for all outdoor market without loading the network with low ARPU customers. Menatel can act as a gateway for plenty of joint promotions Menatel can act as 60,000 outdoor advertisement all over Egypt covering up to the villages level, covering all levels of customers to gain full market loyalty
Why Menatel? Menatel has the largest distribution teams in Egypt, more than 25 distributors, and 150 direct sales reps We have a very efficient distribution network covering more than 67,500 outlets selling Menatel card. Distribution results supported by Retail Audit research Efficient and effective collections & payments process
Why Menatel? Menatel has permanent presence nationwide. We have: North cost & Alex Branch Located in Alexandria serving Alex, behera, marsmatroh, north coast Canal and Sinai Branch Located in Port said serving ismalia, suez, domiataa, port said Delta Branch Located in Tnata serving gharbia, dakhlia, sharkia, kalubia, monofia, kafer elshekh Middle upper Egypt & New valley Branch Located in Asut serving Fayum, Banyswaif, Sohag, Minia, Asut, New valley, South upper Egypt & Red sea Branch Located in Luxor serving Quina, Luxor, Aswan Red sea hub, located in Hurgada serving red sea South Sinai hub, located in Sharm Elshekh serving south and north Sinai
Arms of Distribution Direct Sales In-Direct Sales Key Accounts & private or Semi public areas
Menatel outdoorsThe new, and only, medium that offers you nationwide reach with great value for your outdoor advertising budget...Do you Like having your advertisement everywhere! Menatel is the choice
Objective Deliver Your“Right Time Right Audience” Message.
Menatel Outdoor POS PD1:Single phone with two sided booth PD2:Double phone with 4 sided booth WM:Single phone with two sided wall mounted booth WM1:Single phone with two sided indoor wall mounted booth
What is Menatel outdoor panels?• Standard Panel Size:32 Cm X 64.5 Cm (Live Area : 30 Cm X 62.5 Cm)• Wide Panel Size:32 Cm X 66 Cm (Live Area : 30 Cm X 62.5 Cm)• Large Panel Size: 40 Cm X 68 Cm (Live Area = 30 Cm X 62.5 Cm) Each Phone Booth Features Two Panels Sold As One Unit.
WHERE WE ARE? 3/3 •PD1 = Single phone,Governorate PD1 PD2 WM WM1 Total two sided booth.Luxor 35 195 66 9 305 •PD2 = Double phone, 4 sided boothQuena 177 230 163 1 571 •WM = Single phone, two sided wallRed Sea 109 534 116 6 765 mounted boothTotal 6,003 18,990 4,369 638 30,000 •WMI = Single phone, two sided indoor , wall mounted booth Exactly where you do you want to be, at every point of sale in the country !
P.P. Frequency Of UsageFrequency of usage / per Region / Per P.P. Region No. Of P.P. No. Of Calls Per Average Calls Day Per P.P. Greater Cairo 11,607 120,000 10 – 15 Alex. 4,802 48,000 10 – 15 Canal 4,133 48,000 10 –15 Delta 4,220 38,000 8 – 12Middle Upper Egypt 3,017 53,000 15 – 20South Upper Egypt 2,221 43,000 20 – 25 Total 30,000 350,000 10 – 15
Why Menatel Outdoors ? S STRENGTHS WEAKNESSES W Coverage & Distribution O Located In High Traffic Areas Not Lighted At Night T PriceOPPORTUNITIES Reaching more customers Addressing all segments Multiple Messages in Multiple Areas SuperiorityTHREATS Advertisement Tax increase Booth Damages ,increase in vandalism Restrictions on specific types of messages
SEGMENTATION Where There Is Concentration Of People There’s A Menatel Booth, Where There Is A Menatel Booth There’s Menatel Outdoor, Points Of Sales all Over The Country ! Each Governorate Is Segmented By City, Each City Is Segmented By Districts. We Cover The Universe.You Select Your Target Audience Socioeconomically or Geographically and We’ll deliver the message
Menatel AudienceMenatel Panels Are Seen, At Eye Level, By Payphone Users, Passers By, And by Drivers.
Menatel panel is unique Extensive Exposure Opportunities For Your Message/Offer You Can Count On High-quality, full Impact Frequency For Your Brand. Guaranteed Effective Distribution And Delivery Category Exclusivity
InstallationDepending On The Number Of Booths And Their Locations , Installation May Take Anything From Overnight To 2 Weeks.
Artwork SpecificationsStandard Panel: 32 Cm ×64.5 Cm ( Live Area = 30 Cm ×62.5 Cm )Wide Panel: 32 Cm ×66 Cm ( Live Area = 30 Cm ×62.5 Cm )Large Panel: 40 Cm ×68 Cm ( Live Area = 30 Cm ×62.5 Cm )
Printing SpecificationsPaper Specifications : Paper Weight: 200 – 300 GmPrinting Quantity : Add 10% Extra Quantity Of Each request.Printing Quality: Due To Climate Conditions Posters Have To Be Replaced Every Three Months . Many Booths Are Subjected To Direct Sunlight All Day . A Sufficient Coat Of Varnish Or Laminate Will Protect Your Posters For Up To Three Months , Also Dark Colors Are Highly Recommended As They Last More In The Hot Climate.
Rate CardFlat Rates : Rates Range From L.E. 50.00 To L.E. 125.00 Per Month, Per Double Sided Single Booth Depending On Duration And Location. Special Rates Are Available For Special Deals. The Rates Are For Space Only And Are Based On The Purchase Of At Least One Month Per Governorate.Installation / Replacement Charge A Surcharge Of L.E. 4.00 Per Poster Is Added For Every New Installation Or Replacement.Government Tax A L.E. 10.00 Government Advertisement Tax For Each Poster (Regardless Of Duration) Is Due By Egyptian Law .Payment Terms : Payment Terms Are 50% In Advance And 50% By Mid Duration. Bookings Are Currently Being Processed . Book Directly Or Through Your Advertising Agency Or Preferred Media Buyer.
Cards advertising Media ...Do you Like to have your name carried by every hand! Menatel Card Is your Choice Menatel is offering more than 1.5 million cards monthly to be used
Objective Deliver Your“Right Time Right Audience” Message.
Cards Media competencies Menatel Card usually used or seen by more than 3 persons of the family , colleges Etc.. So you will reach more than 4.5 million persons monthly. The card side will be seen more than 20 single times during the card’s life time. Menatel Cards gives you less advertising spending with more seen rate, and more precision The card cover the universe. Select your target audience we will deliver the message
Cards Media competencies People do not usually carry any kind of advertisements but they carry Menatel Cards. The distribution of major newspapers is not significant of the Egyptian population. To reach the consumer whenever he is we have 60,000 retailer covered by 150 sales rep working at 6 branches and the indirect sales force.
Cards Media competencies Guaranteed effective distribution and delivery via Menatel’s Direct and Indirect sales network handles the cards distribution all over Egypt. Category exclusivity Menatel Cards Add. can work with any advertiser to ensure it “owns” select governorates , seasons or time periods for the duration of its advertising campaign.
How To use best of Menatel Cards For Your Brand New product launch. Branding. Suggestive advertising. Special offers. Call center numbers. Seasonal products. Multiple messages within the same campaign.
Artwork Specifications Card dimension – 8.55 cm ×5.4 cm Front side: ( live area = 8.15 cm ×5 cm) Back side: ( live area = 5.6 cm ×5 cm)
Printing Specifications Card material is Flexible Plastic water proof ,Printing is anti erase with a mat guard layer. Please provide us with Art work CD and signed Art Work for your design.
Cards Sides Area for rent 15 mm Chip 13 mm 5.4 mmMenatel 10 LE 85.5 mm Front side
Cards Sides ReservedArea for Ad. Menatel Back side
Rate card Flat Rates : Rates range from L.E. 1 to L.E. 0.25 per single card depending on cards quantities and card sides used. Special rates are available for special deals. The rates are based on the purchase of at least 100,000 per Card Category. Payment Terms : Payment terms are 50% in advance and 50% after Cards activation. Order to delivery time: Depends on order quantity from one to three months. Book directly or through your advertising agency or preferred media buyer.
Premises Nationwide Menatel has permanent presence nationwide. We have: North cost & Alex Branch Located in Alexandria serving Alex, Beheria, Matroh, North Coast Canal and Sinai Branch Located in Port said serving Ismalia, Suez, domiataa, port said Delta Branch Located in Tanta serving Gharbia, Dakhlia, Sharkia, kalubia, Monfia, Kafer Elshikh Middle upper Egypt & New valley Branch Located in Asut serving Fayum, Bany swaif, Sohag, Minia, Asut, New valley, South upper Egypt & Red sea Branch Located in Luxor serving Quna, Luxor, Aswan Red sea hub, located in Hurgada serving red sea South Sinai hub, located in Sharm Elshikh serving south and north Sinai
Transportation Fleet Branches, Governorates & Coverage: Cairo (Cairo, Giza, Kalubia) (34 Cars) Alex (Alex, Matroh, Beheria) (15 Cars) Delta (Gharbia, Kafer Elshikh, Sharkia, Dakhlia, Monfia, Kalubia) (19 Cars) Canal (Domyat, Port Said, Ismalia, Suez, North and South Sinia) (16 Cars) MUE (Fayum, Bany Swaif, Minia, Asut, Sohag, New valley) (12 Cars) SUE (Quna, Luxor, Aswan, Red sea) (9 Cars)
Locations DistributionThe Potential of Menatel Locations
IDEA IS to benefits Menatel locations potential to provide Wireless Internet Service (WISP) as alternative for implementing last-mile wireless broadband services. Menatel is offering Wi-Fi wireless broadband internet access service to all customers delivered via third part “data licensed company” network
Wi-Fi Roadmap (market development) Standards are established (the 802.11 standards) Technology has advanced (security, reliability, speed and distance) Key venders have added credibility (Alcatel, Cisco..) Competition has resulted in reduced prices .
Wi-Fi Roadmap (market demand) Laptop-equipped employees need network access PAD-equipped employees increasingly need network access LAN-related moves/add/changes are costly and disruptive WLANs are increasingly perceived as a viable substitute
Business Model The locations layer (companies that own the physical locations where the hotspot will be installed, locations), (Menatel) The hotspot operators layer (companies that operate commercial hotspot, networks), (Menatel/data company) The aggregation layer (companies provide roaming, software and settlement services, roaming), (data company/GSM operator) The brand layer (companies offer Wi-Fi to end user, end user brands/data company/GSM Operator)
Business Revenues The locations layer (revenues commonly by licensing the right to install hot spots to an hot spots operator HSO) The hotspot operators layer (all additional revenue over the monthly fixed cost is pure margin ) The aggregation layer (the roaming and settlement fees) The brand layer (end user access fees)
The TechnologyChoice of coverage / Solution of mobility by Menatel
Wireless Technology Usage SegmentsEach wireless technology is designed to serve a specific usage segments Personal area networks (PANs) Local area networks (LANs) Metropolitan area networks (MANs) Wide area networks (WANs) Each usage segments requirements based on variety of variables Bandwidth needs Distance needs Power User location Services offered Network ownership
Wireless Fidelity (Wi-Fi) Wi-Fi with directional antennas Focusing on patching lat-mile gaps offering alternatives to DSL Wi-Fi with a mesh-network topology To cover large areas and to extend the reach of the LAN for both indoor and outdoor applications.
A solution for? A solution that offers wireless metro access to users. A solution that is designed for people who are looking for savings and mobility, A solution to access areas that are too remote, too difficult or to expensive to reach
Where are the needs? Wireless metro-access solutions available today, such as mesh networking implementations, are more cost-effective and flexible than their wired counterparts. We can offer broadband services to geographically challenged areas (such as rural towns) Local governments can provide free access for business or emergency services (such as police and fire fighters)
Where are the needs? Educational institutions can broaden learning through online collaboration between students and faculty on and off campus Enterprises and large private network can communicate and monitor supply-chain activities in near real time
What are the concerns? QS, refers to the ability of the network to provide better service to selected network traffic over various technologies
Customer Profile - General Internet or Data customer Price sensitive Satisfied with partial mobility Technology enthusiast; willing to try something new as pioneers. New demanding entities (Governmental & educational)
Customer Segments Individuals Those who are in needs to access the network via their wireless equipments (laptop, PAD, mobiles) Businesses Those enterprises that need to create and maintain a wireless network throughout their facility (single/multiple buildings) without the cost and physical limitations experienced with traditional cabling.