Pop webinar slides 19 june

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presentatie van Proof of Performance webinar van 19 juni

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  • To finish, this digital new deal of print brands helps to reinvent the experience of editorial content. How do our readers experience such developments ? What are they expecting ?
  • About content , 3 top assertions : Richer : 82% tell us - I can access richer content (videos, slideshows, documents…) giving me a better experience of the news Deeper : 73% tell us - I can dig deeper to find out more on a given subject More complete : 72% tell - I feel a real complementarity of information between a newspaper, a magazine and the corresponding website
  • Concerning Interactions : Interact : 78% - I can instantly react to an article or a commentary Share : 74% - I can share with others, information which seems important to me Communicate : 51% - I can communicate with journalists, experts
  • And concerning Relationships Ubiquity : 75% - I find it very natural to read a newspaper or a magazine and visit its website or mobile application Trust : 71% - I trust the website of a newspaper or a magazine as much as the newspaper or magazine itself Engagement : 67% - I feel more engaged to the print brands I am most familiar with
  • Pop webinar slides 19 june

    1. 1. Proof of Performance:Making the case for magazine media Chris Llewellyn President & CEO, FIPP Esther Braspenning International Advertising Resource Manager, Sanoma Media, Belgium Guy Consterdine CEO, Guy Consterdine Associates, and FIPP Research Consultant
    2. 2. Proof of Performance: Objectives• To review some of the research-based evidence on how consumers are using printed and digital magazine content around the world;• To demonstrate the effectiveness of the advertising these media carry;• To present a narrative of the case for magazine media, a narrative which will apply in any country and could be populated with local research evidence; and• To stimulate ideas for publishers and others in planning their own research programmes.
    3. 3. Australia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, Poland, Russia, Singapore,Spain, Sweden, Taiwan, Thailand, UK, USA,Australia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, studies quoted 112 Poland, Russia, Singapore,Spain, Sweden, Taiwan, Thailand, UK, USA, from 23 countriesAustralia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, Poland, Russia, Singapore,Spain, Sweden, Taiwan, Thailand, UK, USA,Australia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, Poland, Russia, Singapore,
    4. 4. “Magazine media has been swept up in a tide ofreinvention, experimentation and optimism. We are atthe advent of possibly the greatest creative revolution inthe history of magazines. Technology is drivinginnovation in our print magazines, making them moreinteractive. Our content is incredibly well suited to digitalplatforms, especially the tablet. Magazine publisherswho have successfully positioned their brands to servetheir audiences and advertisers on all platforms areeager to embrace the future.”Nina Link, MPA, USA, 2011
    5. 5. TopicsMagazines in printMagazines in digital formatsComparing magazines & other mediaAdvertising effectiveness
    6. 6. Magazines in print
    7. 7. Engagement Survey:Association of Indian Magazines
    8. 8. Magazines in digital formats
    9. 9. Print and onlineREINVENTS THE EXPERIENCE OFEDITORIAL CONTENT. How do our readers experience such developments? What are they expecting?
    10. 10. CONTENT MORE RICHER DEEPER COMPLETE I CAN ACCESS RICHER I CAN DIG DEEPER I FEEL A REAL CONTENT (VIDEOS, TO FIND OUT MORE COMPLEMENTARITY OFSLIDESHOWS,DOCUMENTS …) ON A GIVEN INFORMATION BETWEEN GIVING ME BETTER SUBJECT. A NEWSPAPER OR EXPERIENCE OF THE MAGAZINE AND THE NEWS. CORRESPONDING WEBSITE.
    11. 11. INTERACTIONS INTERACT SHARE COMMUNICATEI CAN INSTANTLY REACT I CAN SHARE WITH I CAN COMMUNICATE TO AN ARTICLE OR A OTHERS, WITH JOURNALISTS, COMMENTARY. INFORMATION EXPERTS. WHICH SEEMS IMPORTANT TO ME.
    12. 12. RELATIONSHIPS MULTI- TRUST ENGAGEMENT PLATFORM I FIND IT VERY NATURAL I TRUST THE I FEEL MORE ENGAGED TO READ A NEWSPAPER WEBSITE OF A TO THE PRINT BRANDS IOR A MAGAZINE AND VISIT NEWSPAPER OR A AM MOST FAMILIAR WITH ITS WEBSITE OR MOBILE MAGAZINE AS MUCH APPLICATION. AS THE NEWSPAPER OR MAGAZINE ITSELF
    13. 13. Comparing magazines & other media
    14. 14. Primary attention when multi-tasking
    15. 15. Advertising effectiveness
    16. 16. Atenea:ARI (Spanish magazines association)
    17. 17. 31
    18. 18. 32
    19. 19. Distribution of Proof of PerformanceDigital copies distributed free to all FIPP members.Available free to all on request.Printed copies:Pre-order from www.fipp.com/publications.Bulk orders & translation rights: Helen Bland at FIPP: helen@fipp.comPOP microsite: www.fipp.com/POP
    20. 20. To continue in 2013

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