Onder die steden,
8 April 2019 until 19 April 2019
GROUPm/f 18 - 65 years
Magazine media users (>1x p/mnd)
Multiple magazine categories
Data collection online
Sample size 6 May 2019 – 14 May 2019
On a wonderfully rainy Saturday afternoon reading
Quest at home with a nice cup of tea and cake! A real
indulgence moment for yourself...! I think I will save the
article on preventing cavities for next time ;-). Enjoyment
now and then is allowed! Magazines need to provide relaxation
My partner watches TV and I leaf through the Happinez.
Lovely to be together and still do your own thing
It is Friday afternoon, almost half past 2, a nice
cup of coffee, wood stove is on, a sock on the
knitting needles with the first just finished and
leafing through Knippie, the sewing magazine
for children's clothes! Wonderfully relaxed
afternoon, no stress, no buzz. Our daughter
and granddaughter of 3 months are visiting so
all in all a nice relaxed afternoon just before
Wine life on the table next to a cup of coffee, travelguide
Lissabon and a bottle of water. A standard morning ritual in
the weekends. This magazine is a good expansion of our
hobby which is good wine, recipes and information on
beautiful wine regions. Ideal for leafing through and finding
inspiration for road trips
Just received the latest
Kampioen. A moment of
reading on a park bench in
the sun. Getting inspiration
for Spring and Summer.
With magazines you
determine your own
prefer magazines to online because of the ultimate reading experience
perceive magazines as a source of relaxation in busy and hectic times
feels in control when reading a magazine
is fully concentrated on the content of the magazine
Everything is digital nowadays. It is nice to have
moments in which you’re not online. You can pick up
and go through magazines any time you like.
“You get a magazine and read the things you’re
interested in at that moment without any disruption.
Online you read things pushed by clickbait or
promotions. Meanwhile you’re busy with Whatsapp and
e-mails which keep arriving continuously.
For me, magazines are unique, because of their
tangibility. Plus I am much more focussed on the
content. Online I am easily distracted because of the
other possibilities the internet offers.
I read magazines specifically to create a me-time
moment. I choose the magazine to fit this moment, the
one that offers content I like to read at this moment.
On social media content arrives unsolicited.
For young people,
having offline moments without
any distraction or disruption
is an important motivation
for reading magazines.