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Deelpresentatie pop 6 - FR

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Proof of performance of magazine media

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Deelpresentatie pop 6 - FR

  1. 1. Making the case for magazine media
  2. 2. Ma femme et la voisine l’ont vu à la TV et elles en parlent 6
  3. 3. Les magazines forment le cœur d’une communauté de gens qui partagent les mêmes intérêts : • Les lecteurs sont hautement impliqués dans leur magazine, dans le sujet • Ils constituent un public qualitatif de leaders d’opinion et d’adeptes de la première heure • Les lecteurs estiment que le contenu magazine est pertinent et fiable • Lire des magazines engendre action et achats • Les lecteurs magazine sont très sociaux : ils ‘discutent’ de marques et partagent beaucoup Ne délie pas les langues ?
  4. 4. Les médias magazine fournissent un public précieux
  5. 5. Des gens disposant d’un vaste réseau social, qui font régulièrement des recommandations dans plusieurs catégories de produits Catalyseurs de conversations =
  6. 6. La confiance dans les magazines
  7. 7. 65 % a confiance dans la publicité magazine
  8. 8. La publicité magazine stimule les conversations au sujet des marques
  9. 9. … et les sites Web de contenu aussi Les marketeers touchent une cible hautement engagée dans un environnement de première qualité
  10. 10. > 50 % des lecteurs magazine utilisent les médias sociaux Source : Experian, USA Utilisation des médias sociaux (1) Raisons : 67 % pour des coupons et réductions 42 % pour de l’information produit, y compris des prévisualisations 13 % pour un meilleur service clientèle Ils suivent plus souvent leurs marques favorites
  11. 11. • sont plus ouverts aux opinions, critiques et évaluations de leurs pairs au sein de leur communauté • se disent plus souvent d’accord avec l’affirmation « I am more likely to purchase products I see used or recommended by friends on social networking websites » • parlent à d’autres de sociétés et de produits qu’ils apprécient Source : Experian, USA Utilisation des médias sociaux (2) Les lecteurs magazine…
  12. 12. On ne fait pas qu’en parler : ACTION !!
  13. 13. Conversation, Engagement et Action
  14. 14. “In conclusion, if you want to reach Influentials and get your brand talked about, there is no better place to start than with magazine brands.” Stephanie Arlett, Carat, UK
  15. 15. Aperçu le plus complet au monde de la recherche consacrée aux médias magazine

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