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Magalog Benefit #5 Answers questions, making the sales process faster. THE PAINTING PROCESS WHEELBUILDING For further information, please contact Duncan McNamara – email@example.com John Wainwright – firstname.lastname@example.org Product photography by Greg Falski www.gregfalski.com Other photography by Ian Sansom and Ben Broomﬁeld O T Produced by Blackheart Press for 14 Bike Co Designed by Nick Butterﬁeld www.butterdesign.co.uk nce you have selected he vast majority of the style and size of wheels sold on our frame that you want, bikes are hand-built, 13 Ely’s Yard it’s on to the paint. in-store, by experienced The Truman Brewery London E1 6QL offer two types of We and talented wheel ﬁnishing, both which builders. for reasons of come included in the price of your bike. quality, customisation and suitability. Copyright and ‘blah, blah, blah’, the important shit that’s always on the back of a catalogue There are a huge range of colours that At 14, you can specify the exact hubs, are available, please visit the shop for a spokes, nipples and rims that you look at what is possible. require to your personal choice and budget. Next, the wheels are built by STOVE ENAMALLING hand to your speciﬁcations. You may The traditional way to paint a bike – the want a simple, no-nonsense, tough bike is sprayed and then placed in an wheelset that will deal with the rigours oven where the ﬁnish is baked onto the of the daily commute, or you may be frame for a glorious ﬁnish. more interested in colour matching the components to the rest of your bike POWDER COATING – or you might want both in the same A more durable ﬁnish that stands up well wheelset. Whatever your requirements,36 to the city streets and for bikes that will we can make it happen. From custom 37 be ridden every day. An electrostatic spoke patterns, to coloured spoke charge is passed through the frame and nipples, you’ll be amazed at what we a powder sprayed onto it. The frame can build in to a wheel is then heated in an oven where the M A D E I N B R I TA powder melts and sticks to the frame for We use deep section Rigida DP18 rims an incredibly strong ﬁnish for the majority of our wheel builds – they’re high quality, strong and CUSTOM It is possible to add fades, graphics and multiple colours to a single frame, reasonably priced. In addition to the raw, polished, black and white versions, we also offer anodised colourways which IN but these options are more expensive we have ﬁnished to our speciﬁcation at a – please talk to us for more information! UK-based anodiser and as such, we are the only stockist in the world of these custom versions.
Magalog Benefit #6Reaches people whoaren’t online or wouldn’tknow to look for you.
Building BlockS of SucceSSful agalogSA solid mailing list that you Something of visual interesttrust on each two-page spreadVisually strong cover with a Clear call-to-action andpromise of value inside clarity on what they getPage 2 letter that tells the An easy-to-understand“Why” ordering processContent that resonates with A great reason to go tothe reader your websiteSidebars that tell stories, A back cover that has impactor give immediate value and a promise of value
Where to uSe your MagalogMantralogy Spring 2010 MusicKirtan, conscious music recordsand events is what Mantralogy isall about. As our music cataloggrows, we hope you will comealong for the adventure. Ten Million Moons Chant4Change Gaura Vani & LIVE As Kindred Spirits Jai Uttal, Dave Released 2009 Stringer, Gaura Vani, Hosted by Shiva Rea Coming Summer 2010! Sweet Surrender Nectar of Prema Hara - Devotion Kamaniya & Gaura Vani & Keshavacharya Das As Kindred Spirits Released 2010 Released 2003 The Mayapuris Debut Album Coming Summer 2010! For wholesale pricing for any of our products contact email@example.com. Mantralogy PO Box 49 Place Stuyvesant Falls, NY 12174 Stamp Here
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Magalog eXaMPle #2 Contents What M Spring 2010 How has the ride coming a Mantra 1 What Makes The Mayapuris Tick? Visvambhar: Blast o ing the wave of M 2 Spring Cleaning by Jahnavi Harrison we are all droplets that’s been inund 4 Big Apple Kirtan by Gaura Vani love. Krishna Kishor “Kish 5 Recording Sweet Surrender with Prema Hara has been seeing and Rasa and th 6 Yoga of Love by Krishna Kishor the label and watc friends before this able to help make The Mayapuris 8 Mantralogy Lifestyle Catalog friends is actually 21 Raghunath Gaura Vani What’s the best on the road? Production Mantralogy Lifestyle Production K: Per diem, haha. Prema Hara V: The really uniq Executive Producer Keli Lalita Reddy Designer Keli Lalita Reddy share with each o there’s intense m Contributors Gaura Vani, Jahnavi Graphic Design Matt Blodgett Raghunath Harrison, Krishna Kishor Rico, Sachi Models Jeni-Leigh Wrightson, Narottama we are all friends, about each other Sharma Tester, Laksman Reddy, Leopold, Lotta other. Plus the mo Proofreader Mahamaya Partin and Ollie Pflaum in different countri Graphic Design Rasa Acharya, Gaura Vani Guest Models John de Kadt, Steve rience it all togethe Photography Rasa Acharya Gorn, Raghunath Cappo, TJ & Melinda Editor Rasa Acharya and Sachi Sharma Macchiaroli What’s the wors Produced and Printed in the USA Distribution MerchNow K: When the sche isn’t managed pr I n the summer of 2009, some of our Mantralogy crew mem- and mind can re bers, including Gaura Vani and the Mayapuris, toured the You get pains that USA. On one long drive we all discussed what it would could experience i take to make the fast—growing kirtan music “scene” stron- ger. Some of us have roots in the early 90’s punk rock, which relied heavily on zines, or small, fan-produced newsletters/ magazines as a method of sharing insights and creating community around a shared passion: in this case, music. As some of the kirtan scene’s largest fans, we discussed how great it would be to create a zine for us and our friends in the kirtan world. Although times have changed and most communication nowadays is digital, the printed word (and image) still could have a relevant place in the kirtan world today. At least, that is how we see it. Coupling news and feature articles with the Mantralogy Lifestlye catalog, we have come to call our version of the zine a “magalogue,” which is to be produced biannually. We hope to bring you a small taste of the kirtan scene with exciting products, events Music | Events | Lifestyle and music. We welcome collaboration in any respect, so if you have an idea or would like to contribute, please contact us through www.mantralogy.com. Rasa Acharya, Editor SPRING 2010 L to R: Bali, Visvam
Magalog eXaMPle #2 Big Apple Kirtan By Gaura Vani Recording T Sweet Surrender his last year has been a whirlwind - a blessing, but very intense. We toured the world twice (three times depending on how you count). Since then I’ve been spending as much time with my family as possible. What does Sweet Surrender signify Did anything mystical happen during Some friends ask, “When’s the next for you? the recording process? album?” With the response we received Keshava: We hear the word bhakti, or de- Keshava: When Gaura stepped in and from my band’s second release, Ten votion and for me that means surrender started to produce the songs with us is Million Moons, everyone’s excited for in total sweetness. It’s surrender in love. when we started to feel the magic. We the next one. I’ve actually been focused Sweet Surrender means bhakti or real had recorded the songs a year earlier, in another way. I’ve been in the studio love. but they really started to emerge when recording and producing albums for Kamaniya: It signifies the story of Drau- we got into the studio with Gaura. The my friends’ music groups - Prema padi who completely surrendered to arrangements are just amazing. Hara and The Mayapuris. Krishna while she was being demeaned Aside from recording, I’ve been by a group of men. She called out “Sri What feelings would you like others focusing a lot of energy in New York Krishna Govinda” which is the title track to experience with your music? City. With our new 12-hour kirtans of the CD. So sweet surrender is not a Kamaniya: Definitely the feeling of devo- scheduled at the Bhakti Center, negative thing like giving in or failing, but tion to the supreme. To feel inspired to regular events at Ashtanga Yoga it’s surrender to the supreme and accept- grow that devotion and explore it. NY, Jivamukti Yoga, Integral Yoga, ing that we are not in control. That brings and the Radha Govinda Temple in the greatest joy. This is the second album for Kes- Brooklyn, the Big Apple is even more havacharya das, but the first as Pre- happening. But I’m always keeping How would you describe the mood of ma Hara with Kamaniya. How has one eye on the amazing people we’ve the songs on Sweet Surrender? the experience been? done kirtan with this last year and I’m Keshava: They all start in a very mellow Kamaniya: By the second day of recording dreaming of my next chance to see mood. Some of the songs stay there for I was able to acclimate with the process them again. more of a meditation. And some of the of recording with Gaura Vani. I could trust songs develop into ecstatic joyful chant- him and that felt very safe. There was a ing, becoming more rhythm-reliant. I like point that I was being very hard on myself to concentrate on the melody, let you because of some musical technicalities become comfortable with that, and then, and Gaura helped me realize that, first of when the kirtan gets faster and more all, the mood is the most important thing rhythmic, you feel safe with what’s hap- and that’s what people will resonate with. pening and can let yourself go into the At times, things were quite intense and song. being in the studio brought up a lot of things that I had to deal with. So, in that way, it was similar to the path of Bhakti where it’s not all a bed of roses but it’s also purifying, sometimes with fire. But in the end it came together beautifully. “Sweet Surrender,” Prema Hara’s debut al- bum is being released by Mantralogy this spring. Be sure to catch them on tour this spring and fall by checking their website. www.premahara.com
Magalog eXaMPle #2 Teenie Yogini Kids 100% Organic Cotton Sizes: 12-18 mo, 4T Girls Item # SESABYOGBU-BT Price: $15 I n his youth, he was an inspired, outspoken punk musician that led thousands of youth peers to adopt a positive mental Bhakti attitude, and a healthy Raghunath vegetarian, drug-free lifestyle. 100% Organic Cotton He became a celebrity touring Sizes: 12-18 mo, 4T the world many times over, Unisex performing with his band, Item # SESABHKTKH-BTSM Youth of Today and later, Price: $15 Shelter. The unexpected death of his father, the shallowness of the music scene and the desire to learn about health and spirituality brought him to Ganesh Ahimsa yoga, and then to India in the late 80’s. From age 22 to 27 100% Organic Cotton he practiced the brahm- Sizes: 12-18 mo, 4T acharya (celibate student) Unisex lifestyle. Mastering yoga Item # SESABHKTKH-BTSM asanas, breath work and Price: $15 pranayama, he became fas- cinated with learning how to assist the body to heal and detoxify. Presently, Raghunath is a master yoga teacher in Los Angeles and New York City. He is a Bhakti Baby gifted storyteller and an inspirational entertainer. His sweet kirtan is mixed with the purpose, passion 100% Organic Cotton and devotion reminiscent of his youth. Using ancient Sizes: 12-18 mo, 4T mantras, he writes his own sweet melodies that hook Unisex the audience, transform them and immerse them in Item # SESABKTBPP-BT bhakti. Price: $15 Raghunath is currently recording a kirtan/chant album that will be released through Mantralogy. You can find out more about his album and tour schedule at www.raghunath.org. 20 Mantralogy - Spring 2010
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