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Storytravelling

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Come sta cambiando il modo di scegliere le destinazioni e come entrare in relazione con chi vuole vivere un posto invece di limitarsi a visitarlo. #BTO2012

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Storytravelling

  1. 1. Lo storytravelling collaborativo Mafe de Baggis - Filippo Pretolani Pleens 30 novembre 2012, Firenze
  2. 2. www.pleens.com Le mille e una notte del turismo Sherazade raccontava storie così belle da risparmiarle, notte dopo notte, la scimitarra del boia
  3. 3. www.pleens.com Il protagonista dietro le quinte Qualunque sia il tuo ruolo e qualunque cosa tu proponga, è arrivato il momento di farla raccontare agli altri cercando di scrivere tu il canovaccio. Come Cyrano de Bergerac.
  4. 4. www.pleens.com Dallo storytelling allo storytravelling per chi vuole vivere un luogo, non visitarlo
  5. 5. www.pleens.com
  6. 6. www.pleens.com
  7. 7. www.pleens.com
  8. 8. www.pleens.com
  9. 9. www.pleens.com
  10. 10. www.pleens.com Viaggiamo ogni volta che navighiamo
  11. 11. www.pleens.com Viaggiamo ogni volta che leggiamo
  12. 12. www.pleens.com Viaggiamo ogni volta che guardiamo
  13. 13. www.pleens.com L’arte di viaggiare We're waking up to the idea that, like most human activities, travelling is in fact an art — which benefits from being systematically thought through and practised.
  14. 14. www.pleens.com Ma quando decidiamo di partire da sognatori siamo costretti a diventare ragionieri
  15. 15. www.pleens.com ragionieri che danno i voti
  16. 16. www.pleens.com
  17. 17. www.pleens.com Pleens
  18. 18. www.pleens.com Pleens
  19. 19. www.pleens.com Pleens
  20. 20. www.pleens.com L’arte di viaggiare We're learning that what we might really want to do is to talk to people. Vai all’articolo Casa Magnifica, Copenaghen CitizenM, London
  21. 21. www.pleens.com
  22. 22. www.pleens.com Riuscirò a vivere quel "posto" anche se ci starò poco perché sono già in contatto con persone che quel "posto" lo conoscono o che comunque lo vivranno con me, con lo stesso spirito. Non so se questo "posto" mi piacerà, ma so già che riuscirò a viverlo.
  23. 23. www.pleens.com Non svegliamo i viaggiatori, lasciateci vivere
  24. 24. www.pleens.com Non posso vivere in tutti i posti del mondo ma 
 posso vivere i posti del mondo che scelgo
  25. 25. www.pleens.com
  26. 26. www.pleens.com ognuno di noi cerca qualcosa di sé e di diverso da sé
  27. 27. www.pleens.com Un piano editoriale? Se ognuno di noi è una nicchia per farci scoprire dobbiamo far parlare le esperienze le nostre, quelle del posto i ricordi dei clienti | le vite dei personaggi storici le storie dei film, dei romanzi, degli amici le foto | i suoni | i colori | il quotidiano
  28. 28. www.pleens.com Ogni terra deve mettere in Rete il suo vissuto
  29. 29. www.pleens.com Unicità Far raccontare dagli altri Far parlare i ricordi e il vissuto di persone e personaggi Creare/raccontare esperienze specifiche Coccolare le community Replicabilità Bellezza Simpatia ;-) Asset/esperienze
  30. 30. www.pleens.com Natura Cultura Parlano di me Parlano con me Asset/social
  31. 31. www.pleens.com Storytravelling vuol dire cambiare approccio Dal razionale all’emotivo Dal dato al ricordo Dalla recensione al racconto Dal viaggiare all’abitare (temporaneo) Dal visitare un luogo al viverlo Dal ragioniere al sognatore
  32. 32. www.pleens.com Grazie :-) (da due viaggiatori che corricchiano le città) love@pleens.com

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