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Il ROI dello storytravelling

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Che cos'è lo storytravelling e perché ci aiuta a raccontare una destinazione con un buon ritorno sull'investimento? Niente formule, solo indicazioni, con un piccolo salto nel futuro prossimo.

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Il ROI dello storytravelling

  1. 1. IL ROI DELLO STORYTRAVELLING Mafe de Baggis 1 Filippo Pretolani
  2. 2. STORYTELLING Mafe de Baggis Filippo Pretolani
  3. 3. RACCONTARE STORIE? Mafe de Baggis 3 Filippo Pretolani
  4. 4. RACCONTARE STORIE Mafe de Baggis 4 Filippo Pretolani
  5. 5. RACCONTARE UNA STORIA Mafe de Baggis 5 Filippo Pretolani
  6. 6. UNA MAGIA, NON UN TRUCCO Mafe de Baggis 6 Filippo Pretolani
  7. 7. UNA MAGIA, COME IN VIAGGIO Mafe de Baggis 7 Filippo Pretolani
  8. 8. RACCONTIAMO UN VIAGGIO Mafe de Baggis 8 Filippo Pretolani
  9. 9. VIAGGIAMO NELLE STORIE Mafe de Baggis 9 Filippo Pretolani
  10. 10. E LE STORIE VIAGGIANO Mafe de Baggis 10 Filippo Pretolani
  11. 11. “LO STORYTELLING SUI SOCIAL NETWORK E’ LA VITA CON LE PARTI NOIOSE TAGLIATE” Alfred Hitchcock parafrasato da Claudia Lanzoni (Ufficio stampa Capoliveri) Mafe de Baggis 11 Filippo Pretolani
  12. 12. NOI LO CHIAMIAMO #STORYTRAVELLING Mafe de Baggis 12 Filippo Pretolani
  13. 13. I primi racconti di viaggio
  14. 14. Festa dell’uva dell’Elba (foto di Andrea Lunghi e Marco Barretta)
  15. 15. Basilicata coast to coast
  16. 16. #Twitteratura
  17. 17. #collimareinpuglia
  18. 18. Sol Wave House
  19. 19. Sol Wave House
  20. 20. #barcolanaLive (a cura di @triestesocial) (foto di Paola Faravelli)
  21. 21. #barcolanaLive
  22. 22. Mafe de Baggis Filippo Pretolani
  23. 23. Mafe de Baggis Filippo Pretolani
  24. 24. Mafe de Baggis Filippo Pretolani
  25. 25. LEI DISSE: “DIMMI QUALCOSA DI BELLO” LUI RISPOSE: “(∂ + M) Ψ = 0” Mafe de Baggis Filippo Pretolani
  26. 26. “Se due sistemi interagiscono tra loro per un certo periodo di tempo e poi vengono separati, non possiamo più descriverli come due sistemi distinti, ma in qualche modo sottile diventano un unico sistema. Quello che accade a uno di loro continua ad influenzare l’altro, anche se distanti chilometri o anni luce”. Mafe de Baggis 31 Filippo Pretolani
  27. 27. Mafe de Baggis Filippo Pretolani
  28. 28. Mafe de Baggis Filippo Pretolani
  29. 29. “È un principio della fisica quantistica, ma molti considerano l’equazione di Dirac la formula dell’amore.” Mafe de Baggis 34 Filippo Pretolani
  30. 30. Mafe de Baggis Filippo Pretolani
  31. 31. OGNI BIVIO, OGNI AZIONE, OGNI DECISIONE GENERA UN CAMBIO DI STATO DEL MONDO Mafe de Baggis Filippo Pretolani
  32. 32. OGNI SINGOLA SCELTA CAMBIA L’INTERO SISTEMA Mafe de Baggis 41 Filippo Pretolani
  33. 33. 1) VITE 2) POSTI 3) STORIE 4) LEGAMI 5) VIAGGI Mafe de Baggis 42 Filippo Pretolani
  34. 34. UNA MAGIA MOLTO CONCRETA Mafe de Baggis 43 Filippo Pretolani
  35. 35. EMOZIONI, LEGAMI E ATOMI Mafe de Baggis 44 Filippo Pretolani
  36. 36. SE SEI DENTRO UNA STORIA NON VUOI USCIRNE MAI Mafe de Baggis 45 Filippo Pretolani
  37. 37. A MENO CHE TU NON SIA MOLTO DELUSO Mafe de Baggis 46 Filippo Pretolani
  38. 38. UN RACCONTO NON FA PRIMAVERA Mafe de Baggis 47 Filippo Pretolani
  39. 39. UNA STORIA SI’ GRADIMENTO PILOTA E01 Mafe de Baggis E02 E04 48 S02, S03, S04... Filippo Pretolani
  40. 40. UNA STORIA DI VIAGGIO HA PIU’ VOCI, LINGUE E CULTURE Mafe de Baggis 49 Filippo Pretolani
  41. 41. SE TU TACI QUALCUNO PARLA PER TE? Mafe de Baggis 53 Filippo Pretolani
  42. 42. Mafe de Baggis Filippo Pretolani
  43. 43. AL MINUTO Mafe de Baggis Filippo Pretolani
  44. 44. "Prima del ROI viene un risultato. 
 Prima del risultato una strategia. 
 Prima della strategia un obiettivo." Paolo Ratto e Giorgio Soffiato Social Media ROI per hotel e ristoranti
  45. 45. SMETTIAMOLA DI CONTARE Mafe de Baggis 57 Filippo Pretolani
  46. 46. INIZIAMO A CORRELARE Mafe de Baggis 58 Filippo Pretolani
  47. 47. LE STORIE LAVORANO 24 ORE AL GIORNO 7 GIORNI LA SETTIMANA 365 GIORNI L’ANNO Mafe de Baggis 59 Filippo Pretolani
  48. 48. 1) MISURA IL RISULTATO DI OGNI SINGOLA INIZIATIVA Mafe de Baggis 60 Filippo Pretolani
  49. 49. 2) MISURA SE STAI RAGGIUNGENDO IL TUO OBIETTIVO Mafe de Baggis 61 Filippo Pretolani
  50. 50. 3) MISURA IL COSTO CONTATTO Mafe de Baggis 62 Filippo Pretolani
  51. 51. ! 4) MISURA LA CORRELAZIONE CON IL FATTURATO Mafe de Baggis 64 Filippo Pretolani
  52. 52. 5) MISURA LA CORRELAZIONE CON GLI UTILI Mafe de Baggis 65 Filippo Pretolani
  53. 53. LEI DISSE: “DIMMI QUALCOSA DI BELLO” LUI RISPOSE: “(∂ + M) Ψ = 0” Mafe de Baggis Filippo Pretolani
  54. 54. DIMMI QUALCOSA DI BELLO Mafe de Baggis 67 Filippo Pretolani
  55. 55. RACCONTAMI UNA STORIA Mafe de Baggis 68 Filippo Pretolani
  56. 56. FAMMI VIAGGIARE Mafe de Baggis 69 Filippo Pretolani
  57. 57. FOTO E VIDEO Slide 13, carta della Sardegna: web.tiscali.it/alterstampe/ Slide 27, foto di non ci ricordiamo chi, a disposizione Slide 14, festa dell’uva, foto di Andrea Lunghi e Marco Barretta, www.vivicapoliveri.it/2013/09/19/festa-delluva-un-po-di-storia/ Slide 30 e successive, equazione di Dirac, www.alessiopecoraro.it/ 2013/11/lequazione-piu-bella-del-mondo/ Slide 15, Basilicata Coast to coast, www.movieplayer.it/foto/unascena-di-basilicata-coast-to-coast-con-rocco-papaleo-paolo-brigugliaalessandro-gassman-e-max-ga_150692/ Slide 32, Star Trek, https://standardmodel.wordpress.com/2012/04/02/ teleportation-equals-cloning-equals-death-to-true-love/ Slide 16, Twitteratura, foto di Pierlugi Vaccaneo Slide 17, #collimareinPuglia www.singerfood.com/2013/11/la-pugliache-amo-quella-di.html Slide 33, siliconangle.com/files/2013/08/1.11849.jpg Slide 35, foto di Tomas Saraceno, esp.mexico.com/lapalabra/index.php? method=una&idarticulo=35495 Slide 37, screenshot da http://tyk.li/ Slide 18 e 19, Sol Wave House, http://www.melia.com/it/hotels/ spagna/maiorca/sol-wave-house/index.html Slide 39, https://media.azpm.org/master/img/spot/ nova_parallel_lives_450_252.jpg Slide 20, Barcolana Live, foto di Paola Faravelli Slide 40, youtu.be/ZnnA3sgMXCI Slide 21 e 22, Cile, http://onelife.fm/places/backpackersteve/ countries/CL Slide 46 http://cosedalibri.blogspot.it/2011/07/parole-che-scatenano-lafuria-omicida.html Slide 23, www.eos-numerique.com/forums/f42/phare-des-baleinesile-de-r-175149/ Slide 52 http://www.businessinsider.com/a-global-social-mediacensus-2013-10 Slide 24, New York vista da Foursquare http://vimeo.com/75413842 Slide 54 www.pewresearch.org/fact-tank/2013/11/27/chart-of-the-weeka-minute-on-the-internet/

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