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I Stockphoto

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I Stockphoto

  1. 1. The long tail business model illustration<br />iStockphoto<br />
  2. 2. iStockphoto homepage<br />
  3. 3. How itworks<br />iStockphotois the internet&apos;s original member-generated image and design community. Get easy, affordable inspiration with millions of safe, royalty-free photographs, vector illustrations, video footage, audio tracks and Flash files. Buy stock or sell stock — or both.<br />iStockphotois a place where designers can search and download over 4,000,000 images, from as low as a $1.00 each. Our international community of photographers and administrators work tirelessly to bring over 14,000 new images each week! <br />
  4. 4. How itworks<br />
  5. 5. How itworks<br />Search a picturetheme<br />
  6. 6. Searchresults<br />
  7. 7. Buying the picture<br />
  8. 8. Related sites<br />iStockphoto is on twitter<br />http://twitter.com/iStock<br />
  9. 9. Benefits for customers<br />BtoB and BtoCmodels<br />Easysubscription<br />Ease of use<br />Availability<br />Simple search<br />Hugechoice<br />Good prices<br />Immediatedelivery (online)<br />High quality images<br />
  10. 10. Benefits for partners and suppliers<br />Easyway to publish for photographers<br />Ancillaryproducts (using « Store ») for fans, communityand for enthousiastsphotography.<br />Partnershipwith photo gearsuppliers.<br />There is no suchthing as a hit in the photographymarket. The needs are alwayslimited in time and bound to a certain context. This iswhy the Long Tail distribution model is the best.<br />
  11. 11. Benefits for owners and investors<br />Everevolving and expandingmarket.<br />Creates new needseveryday.<br />Totallyalignedwith the technologyevolution of digital photography.<br />Provides stable incomethroughsusbcription.<br />The ease of use and the new offerswillenhancecustomers satisfaction.<br />

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