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aREADER
aREADER 
Reading Habits
aREADER 
Reading Habits
aREADER 
Reading Habits 
More than 50% of 
readers from the 
target group likes 
physical books or 
even prefer them 
over...
aREADER 
Reading Habits 
Most of the 
readers share and 
pay attention to 
what their 
friends share.
aREADER 
Reading Habits 
Amazon is the 
most used digital 
service due to 
database and 
price
aREADER 
Reading Habits 
Magazines are not 
so common to be 
purchased online 
in individual 
samples
Physical books* 
More memorable presence 
No need of another 
device to read 
Stimulate the senses 
Sometimes they carry 
...
aREADER 
Physical presence 
of digital media
aREADER
aREADER
A Digital Reading 
Enthusiast
aREADER 
Travels a lot; 
Time is valuable; 
Also likes to search 
physically for the 
books; 
Have multiple 
digital devic...
Awareness 
Review 
services 
Friends’ 
invites 
Social 
Media 
Searching 
Find indexed 
info at 
Reading.com 
aREADER 
Sev...
Searching 
Finds the 
desired 
material 
Purchase 
Decides to 
pay for a 
whole book/ 
magazine or 
a chapter 
Discover 
P...
Purchase 
Create an 
account 
Reading 
Finish 
purchasing 
Download 
apps 
Choose a 
device 
Access the 
material 
aREADER
Sharing and reviewing 
Visit their 
libraries 
Befriend 
known people 
Review the 
material 
aREADER
A Printed Media 
Passionate
aREADER 
Have multiple 
digital device, even 
if they’re not used 
to read; 
Like to search for 
books physically and 
vis...
Awareness 
Review 
services 
Friends’ 
invites 
Social 
Media 
Searching 
Scans books 
for online 
comparison 
or note 
Pr...
Searching 
Finds out a 
friend has 
this book 
Discover 
premium 
features 
Creates 
profiles 
Borrow material 
from a fri...
Purchase 
Decides to buy 
the whole book 
after the 
expired time 
Reading 
Download 
apps 
Uses the 
provided 
reader (we...
Sharing and reviewing 
Befriend 
known people 
Visit their 
libraries 
Insert old physical 
books in the library, 
making ...
aREADER 
Platforms and 
Touchpoints
Online store 
aREADER
Desktop app 
aREADER
Mobile app
aREADER 
Your library at your hand, live.
madytorres@gmail.com 
madytorres.com
aReader
aReader
aReader
aReader
aReader
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aReader

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A short presentation for a week project about merging the digital and physical reading.

Published in: Design
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aReader

  1. 1. aREADER
  2. 2. aREADER Reading Habits
  3. 3. aREADER Reading Habits
  4. 4. aREADER Reading Habits More than 50% of readers from the target group likes physical books or even prefer them over digital ones
  5. 5. aREADER Reading Habits Most of the readers share and pay attention to what their friends share.
  6. 6. aREADER Reading Habits Amazon is the most used digital service due to database and price
  7. 7. aREADER Reading Habits Magazines are not so common to be purchased online in individual samples
  8. 8. Physical books* More memorable presence No need of another device to read Stimulate the senses Sometimes they carry their previous owners history, notes aREADER Reading Habits Digital books* Portability Synchronisation of notes and bookmarks Searchability *Books will be used as a placeholder for all types of material.
  9. 9. aREADER Physical presence of digital media
  10. 10. aREADER
  11. 11. aREADER
  12. 12. A Digital Reading Enthusiast
  13. 13. aREADER Travels a lot; Time is valuable; Also likes to search physically for the books; Have multiple digital devices, including a eReader;
  14. 14. Awareness Review services Friends’ invites Social Media Searching Find indexed info at Reading.com aREADER Several websites
  15. 15. Searching Finds the desired material Purchase Decides to pay for a whole book/ magazine or a chapter Discover PREMIUM features aREADER
  16. 16. Purchase Create an account Reading Finish purchasing Download apps Choose a device Access the material aREADER
  17. 17. Sharing and reviewing Visit their libraries Befriend known people Review the material aREADER
  18. 18. A Printed Media Passionate
  19. 19. aREADER Have multiple digital device, even if they’re not used to read; Like to search for books physically and visit book stores; Borrow books from libraries and friends;
  20. 20. Awareness Review services Friends’ invites Social Media Searching Scans books for online comparison or note Price aREADER comparison in bookstores
  21. 21. Searching Finds out a friend has this book Discover premium features Creates profiles Borrow material from a friend (premium) aREADER
  22. 22. Purchase Decides to buy the whole book after the expired time Reading Download apps Uses the provided reader (web or mobile) aREADER Access the material
  23. 23. Sharing and reviewing Befriend known people Visit their libraries Insert old physical books in the library, making them available Review the material aREADER
  24. 24. aREADER Platforms and Touchpoints
  25. 25. Online store aREADER
  26. 26. Desktop app aREADER
  27. 27. Mobile app
  28. 28. aREADER Your library at your hand, live.
  29. 29. madytorres@gmail.com madytorres.com

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