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2000 West Park Drive 
Westborough MA 01581 USA 
Phone: 508 389 7300 Fax: 508 366 9901 
Gamification and the Millennial 
En...
2 
1. 
2. 
3. 
4. 
5. 6. 
7. 8. 
9. 
10. 11. 12.
3 
The next generation is coming of age
4 
Millennial are taking over the workplace 
Millennials are 95 million strong across the world 
today and will comprise 7...
5 
They are digitally savvy 
97% own a computer 
94% own a cellphone 
76% use instant messaging 
15% of IM users are logge...
6 
…and different 
Loyalty vs 
Quest 
Meta-cultural 
Ease 
Healing the 
Planet 
Reward Mix 
Born 
Networkers 
Generation 
...
Our workforce demography has changed with over 70% of Global 
Virtusans being Millennials 
7 
Gen X 
20% 
Gen Y 
76% 
Mill...
8 
Our project stakeholder demands are now more focus on innovation, 
productivity and agility 
Engaged Customer 
Innovati...
9 
We focused on three key areas that would drive our Millennial 
Employees to meet our changing project needs 
1. Millenn...
1. V+ Millennial User Experience 
Create the Sunday night computing experience, Monday morning 
10 
TeamWiki 
Web 2.0 
Sim...
2. V+ Social Enable Core Processes 
Integrate Systems of Records and Systems of Engagement 
11 
• Lead not watch 
• Integr...
Gamification: Engaging the Millennials 
12 
Games are a way of life for Millennials 
World-renowned game designer Jane 
Mc...
3. V+ Gamify Outcome 
Gamification around core business outcomes to drive behavior 
1. Driving Revenue 
13 
• Leaderboard/...
We are proud of the accolades we are getting for the innovative use 
of technology for Millennial Employee engagement at V...
Transform the way we work, learn, share and connect 
www.virtusa.com 
© 2011 All rights reserved. Virtusa and all other re...
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Gamification and the Millennial Enterprise

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Crafting you connected digital enterprise for engaging millennials

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Gamification and the Millennial Enterprise

  1. 1. 2000 West Park Drive Westborough MA 01581 USA Phone: 508 389 7300 Fax: 508 366 9901 Gamification and the Millennial Enterprise PMI National Conference – Hyderabad The entire contents of this document are subject to copyright with all rights reserved. All copyrightable text and graphics, the selection, arrangement and presentation of all information and the overall design of the document are the sole and exclusive property of Virtusa. Copyright © 2011 Virtusa Corporation. All rights reserved @MaduRatnayake
  2. 2. 2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
  3. 3. 3 The next generation is coming of age
  4. 4. 4 Millennial are taking over the workplace Millennials are 95 million strong across the world today and will comprise 75% of the global workforce by 2025. - Deloitte Millennial Survey, January 2014
  5. 5. 5 They are digitally savvy 97% own a computer 94% own a cellphone 76% use instant messaging 15% of IM users are logged on 24 hours a day/7 days a week 34% use websites as their primary source of news 28% author a blog and 44% read blogs 75% of college students have a Facebook account 60% own some type of portable music and/or video device such as an iPod
  6. 6. 6 …and different Loyalty vs Quest Meta-cultural Ease Healing the Planet Reward Mix Born Networkers Generation Jumpers • 45% want to stay with current employer • 58% looking for new challenges • 78% comfortable working with people with different cultural/ethnic backgrounds vs 27% for baby boomers • 47% say it’s very important that they are able to give back through their work • Changing values and new equations are in vogue • Having college they enjoys working with is a top motivator • 48% Gen Ys says it’s very important to have a network of friends at work • On average have 220+ “friends” • 37% speaks to their parents everyday • 57% look to boomers for professional advice
  7. 7. Our workforce demography has changed with over 70% of Global Virtusans being Millennials 7 Gen X 20% Gen Y 76% Millennial shift is already here for Virtusa
  8. 8. 8 Our project stakeholder demands are now more focus on innovation, productivity and agility Engaged Customer Innovation Innovation Co-create Productivity Agility Productivity Agility Engaged Employee Engaged Employees & Engaged Customers in a symbiotic relationship to co-create business outcomes with Innovation, Agility and Productivity
  9. 9. 9 We focused on three key areas that would drive our Millennial Employees to meet our changing project needs 1. Millennial User Experience 2. Social Enable Core Processes 3. Gamify Outcomes
  10. 10. 1. V+ Millennial User Experience Create the Sunday night computing experience, Monday morning 10 TeamWiki Web 2.0 Simple, Fast, Fun • Embrace the web 2.0 like experience • Not just a ‘web site’ but a way of working… • Platform social business for enablement • Co-create the experience
  11. 11. 2. V+ Social Enable Core Processes Integrate Systems of Records and Systems of Engagement 11 • Lead not watch • Integrate platforms • Single Social Graph • Collaborate around work • Generate insights Systems of Records Systems of Engagement Infrastructure Social Web Hiring On Boarding Learning/Mentoring Performance Management Software Developme nt Sales IT Support Clients & Partners
  12. 12. Gamification: Engaging the Millennials 12 Games are a way of life for Millennials World-renowned game designer Jane McGonigal estimates that a 21-year-old has spent 10,000 hours gaming — about the same amount of time he's spent in school from 5th to 12th grade. 50% of Innovation will be Gamified by 2015 - At Aetna we think gamification has the potential to help people improve their health by making it fun, rewarding and engaging. Dan Brostek, Head of Member and Consumer Engagement at Aetna With Virtusa V+ platform, we gamified several of our key business areas to drive engagement and innovation
  13. 13. 3. V+ Gamify Outcome Gamification around core business outcomes to drive behavior 1. Driving Revenue 13 • Leaderboard/Contests on Revenue, DSO, New Deals, Quota achievement etc. 2. Driving Project Delivery • Personal Dashboards, Leaderboard/Contest on Quality, Productivity, Client Delight, Innovation, KM etc. 3. Driving People Excellence • Leaderboard/Contests on Coaching, Teaching, Living Values, Referrals etc. Badges to recognize achievements & unpack high performance to model by others Leaderboards to drive competition, engagement and real time feedback
  14. 14. We are proud of the accolades we are getting for the innovative use of technology for Millennial Employee engagement at Virtusa 14
  15. 15. Transform the way we work, learn, share and connect www.virtusa.com © 2011 All rights reserved. Virtusa and all other related logos are either registered trademarks or trademarks of Virtusa Corporation in the United States, the European Union, and/or India. All other company and service names are the property of their respective holders and may be registered trademarks or trademarks in the United States and/or other countries.

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