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Marketing & PR Checklist
for Musicians
Presented by Laura B. Whitmore
Place
Price
The Four P’s of Marketing
Product
Promotion
PR
News Releases
Interviews
Guest writing
Product/song reviews
Events and Show reviews
Charitable participation
Par...
PR Distribution
Fit your pitch to the recipient
Free wire services
Build your own list – reviewers,
local press, nation...
Social Media
Facebook, Twitter, MySpace
Update your posts and profile regularly
Include contact info
Interact – make it...
YouTube
Make a YouTube channel that you control
Use the skin to support your projects
Link from your website
Keep the ...
Foursquare, Linked
In, Pinterest, Instagram, more!
Use social media for its strengths
FourSquare: Reward fans for coming...
Your eMail List
Opt in email lists are extremely valuable
Use an email service that starts off for free like MailChimp o...
How to Build Your List
Include a sign up field on every page of your website at the top of
the frame
Encourage people to...
Advertising
Try free event listings
If it’s time to pay, shop around so you know
you are getting a good deal
Don’t be a...
More Exposure
Forums: Share your music, comment, participate. Include
your web link.
Blogs: Comment on posts. Include yo...
Endorsements
Show your value to the endorsing company
Provide what they need without being
asked – audio clips, video de...
Contests
A way to get names and email addresses on your list
Get your face and name out there and associated with other
...
Website Checklist
Photos – rights cleared with photo credit in low and high res
Bio – long and short version
eNewslette...
Contact
Laura B. Whitmore
Mad Sun Marketing
www.mad-sun.com
 Sign up to get a download link for this presentation.
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Marketing and PR Checklist for Musicians

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A checklist of marketing and PR essentials for bands and musicians.

Marketing and PR Checklist for Musicians

  1. 1. Marketing & PR Checklist for Musicians Presented by Laura B. Whitmore
  2. 2. Place Price The Four P’s of Marketing Product Promotion
  3. 3. PR News Releases Interviews Guest writing Product/song reviews Events and Show reviews Charitable participation Participation in unrelated activities Buzz!!
  4. 4. PR Distribution Fit your pitch to the recipient Free wire services Build your own list – reviewers, local press, national reviewers, etc. Sites that have news submission forms – Blabbermouth, Mi2N.com, more Hire a publicist – make sure they are the right fit. And be a squeaky wheel.
  5. 5. Social Media Facebook, Twitter, MySpace Update your posts and profile regularly Include contact info Interact – make it a dialog Respond – your fans want to know you listen Numbers count – build that fan base Get your fans to invest in you emotionally Be careful with tagging Don’t completely disregard your MySpace base
  6. 6. YouTube Make a YouTube channel that you control Use the skin to support your projects Link from your website Keep the best videos at the top Put key words in your descriptions Include URL or contact info in video descriptions Do cover songs of new /popular material Respond to comments Post your videos on other social media Include links and embeds on your website
  7. 7. Foursquare, Linked In, Pinterest, Instagram, more! Use social media for its strengths FourSquare: Reward fans for coming to shows Linked In: Network, network, network Pinterest: Share photos of you, your band, your favorite cup of coffee, and more Instagram: Photos of you on the road, on stage, back stage, your gear, your clothes, etc. Give people a reason to come back Be visible in a variety of places
  8. 8. Your eMail List Opt in email lists are extremely valuable Use an email service that starts off for free like MailChimp or Constant Contact Do not abuse your list – mail only relevant, timely info Keep a record of how you acquired your list Touch base with your list at least once a month
  9. 9. How to Build Your List Include a sign up field on every page of your website at the top of the frame Encourage people to sign up to receive specials Do a contest on Facebook that requires someone to both like you and give you email info Have sign up sheets at your shows. Give away a t-shirt to encourage sign up. Put other info in your list besides email: where they live, age, source Offer a free song for signing up, or a first crack at your tour dates If you have a store on your site, encourage opt-in for your list during checkout
  10. 10. Advertising Try free event listings If it’s time to pay, shop around so you know you are getting a good deal Don’t be afraid to negotiate, but be fair Make sure your target audience matches theirs Can you share costs? See if you can barter – a banner on your site for one on theirs
  11. 11. More Exposure Forums: Share your music, comment, participate. Include your web link. Blogs: Comment on posts. Include your web link. Groups: Yahoo, Linked In, more. Comment on discussions. Include your web link. Media outlets: Share articles, comment, vote. Include your web link 
  12. 12. Endorsements Show your value to the endorsing company Provide what they need without being asked – audio clips, video demos, a quote, pix, more! It’s not just about free gear – it’s about exposure This should be a win-win relationship Be the most responsive, helpful partner ever Don’t be a nudge Get their attention through social media – posts, tags, pix
  13. 13. Contests A way to get names and email addresses on your list Get your face and name out there and associated with other companies Have news to talk about Share the winners with your audience, give your fans a reason to repost Good will!
  14. 14. Website Checklist Photos – rights cleared with photo credit in low and high res Bio – long and short version eNewsletter sign up Social media icons with links, and news feeds Video embeds Audio files and a way to buy songs Tour info Merch store Contact info Something fun
  15. 15. Contact Laura B. Whitmore Mad Sun Marketing www.mad-sun.com  Sign up to get a download link for this presentation.

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