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How to turn your intranet into a Solid Business Case 
Mads Richard 
Confex: Intranett 2014 – November 24th 2014
Confex_141124 
© Intracom Consult 
Background 
•Consulting company founded in 2000. Business implementation of intranet an...
Confex_141124 
© Intracom Consult 
Presentation in two parts 
•The digital landscape 
–Intranet vs. Digital Workplace 
–Tr...
Confex_141124 
© Intracom Consult 
The digital landscape 
MOBILE 
Personal PC 
Infoboard 
Smartphone 
Shared PC 
Labtop 
P...
Confex_141124 
© Intracom Consult 
The digital landscape 
Internal 
systems 
External 
services 
Digital Workplace 
Synerg...
Confex_141124 
© Intracom Consult 
Where is your intranet in the digital landscape? 
Digital Workplace 
Useful 
Nice to 
B...
Confex_141124 
© Intracom Consult 
The digital palette 
Library 
•Navigation 
•Search 
News Channel 
•Articles 
•Updates 
...
Confex_141124 
© Intracom Consult 
What’s your intranet? 
Library 
•Navigation 
•Search 
News Channel 
•Articles 
•Updates...
Confex_141124 
© Intracom Consult 
Useful 
Nice to 
Business Critical 
Your intranet starting point 
The digital landscape...
Confex_141124 
© Intracom Consult 
How to turn your intranet into a good business case 
•Know your starting point 
•Don’t ...
Confex_141124 
© Intracom Consult 
Selected Intranet Business Cases 
•Bank 
•Local Municipality 
•Ministry of Foreign Affa...
Confex_141124 
© Intracom Consult 
Intranet Business Case Bank 
•Background 
–Strong increase in customers demand for fina...
Confex_141124 
© Intracom Consult 
Intranet Business Case Bank 
•Possible solutions 
–Accepting present situation 
•Saying...
Confex_141124 
© Intracom Consult 
Intranet Business Case Bank 
See screenshots 
from this presentation on
Confex_141124 
© Intracom Consult 
Intranet Business Case Local Municipality 
•Background 
–Strong increase in internal ma...
Confex_141124 
© Intracom Consult 
Intranet Business Case Local Municipality 
•Possible solutions 
–Letting go 
–Mail gove...
Confex_141124 
© Intracom Consult 
Intranet Business Case Local Municipality 
Before 
Same front page for all 
See screens...
Confex_141124 
© Intracom Consult 
Intranet Business Case Local Municipality 
Same Segmented Personalized 
After 
See scre...
Confex_141124 
© Intracom Consult 
Intranet Business Case Local Municipality 
•Effect 
–No more ‘mails for all’ 
–Reductio...
Confex_141124 
© Intracom Consult 
Intranet Business Case Ministry of Foreign Affaires 
•Background 
–Annual shift of resp...
Confex_141124 
© Intracom Consult 
Intranet Business Case Ministry of Foreign Affaires 
•Possible solutions 
–Accepting pr...
Confex_141124 
© Intracom Consult 
Intranet Business Case Ministry of Foreign Affaires 
See screenshots 
from this present...
Confex_141124 
© Intracom Consult 
Intranet Business Case Water supply and sanitation company 
•Background 
–Management wa...
Confex_141124 
© Intracom Consult 
Intranet Business Case Water supply and sanitation company 
•Possible solutions 
–Accep...
Confex_141124 
© Intracom Consult 
Intranet Business Case Water supply and sanitation company 
See screenshots 
from this ...
Confex_141124 
© Intracom Consult 
Intranet Business Case Water supply and sanitation company 
See all screenshots 
from t...
Confex_141124 
© Intracom Consult 
Selected Intranet Business Cases 
•Bank 
–Targeted portal for customer advisors 
•Local...
Confex_141124 
© Intracom Consult 
How to turn your intranet into a solid Business Case 
•Know your tool / media / platfor...
Mads Richard 
mads@intracom.dk – Mobile +45 22 17 95 95 
www.intracom.dk 
Please join 
For more Intranet Real Practice 
Or...
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Intracom confex norge_141124_pdf

Presentation on Intranet Conference in Oslo, november 2014: How to turn your intranet into a solid business case. With four Danish examples from Intra2 | Share Intranet Real Practice

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Intracom confex norge_141124_pdf

  1. 1. How to turn your intranet into a Solid Business Case Mads Richard Confex: Intranett 2014 – November 24th 2014
  2. 2. Confex_141124 © Intracom Consult Background •Consulting company founded in 2000. Business implementation of intranet and digital workplaces –Advice and coaching. Strategy and implementation. 80+ customers. •Share Intranet Real Practice –Online Community sharing intranet data and more than 3500 intranet screenshots from more than 250 Danish companies –Join us at Intra2.dk •Events –Conferences, workshops, Intranet SiteSeeings, Groups of interests –Next Event: Intrateam Event Copenhagen 2015 – February 25th – 27th •Intranet User Survey and Benchmark –In collaboration with Worldwide Intranet Challenge
  3. 3. Confex_141124 © Intracom Consult Presentation in two parts •The digital landscape –Intranet vs. Digital Workplace –Traditional intranet vs. Social Intranet •How to turn your intranet into a solid business case
  4. 4. Confex_141124 © Intracom Consult The digital landscape MOBILE Personal PC Infoboard Smartphone Shared PC Labtop PDA Tablet STATIONARY
  5. 5. Confex_141124 © Intracom Consult The digital landscape Internal systems External services Digital Workplace Synergy Availability
  6. 6. Confex_141124 © Intracom Consult Where is your intranet in the digital landscape? Digital Workplace Useful Nice to Business Critical Internal systems External services
  7. 7. Confex_141124 © Intracom Consult The digital palette Library •Navigation •Search News Channel •Articles •Updates Tool •Order and book •Update data •Report and approve Meeting Place •Contact •Dialogue •Collaboration Pull Self service Push Collaboration Digital Workplace
  8. 8. Confex_141124 © Intracom Consult What’s your intranet? Library •Navigation •Search News Channel •Articles •Updates Tool •Order and book •Update data •Report and approve Meeting Place •Contact •Dialogue •Collaboration Pull Self service Push Collaboration Digital Workplace Traditional intranet Digital workplace Social intranet
  9. 9. Confex_141124 © Intracom Consult Useful Nice to Business Critical Your intranet starting point The digital landscape The digital palette
  10. 10. Confex_141124 © Intracom Consult How to turn your intranet into a good business case •Know your starting point •Don’t try eating the elephant in one bite –Divide the intranet into well defined business cases •Find relevant, business critical problems –With owners and budgets •Help solving problems –In dialogue with owners
  11. 11. Confex_141124 © Intracom Consult Selected Intranet Business Cases •Bank •Local Municipality •Ministry of Foreign Affaire •Public Supplying Company
  12. 12. Confex_141124 © Intracom Consult Intranet Business Case Bank •Background –Strong increase in customers demand for financial advice •Problem –Shortage of competent advisors •Stressed advisors •Different advice from different advisors •Customers going to other banks •Goals –Shorter preparation time -> more customers pr. advisor –More flexibility between advisors –Quicker introduction for new employees –Better and more standardized advice
  13. 13. Confex_141124 © Intracom Consult Intranet Business Case Bank •Possible solutions –Accepting present situation •Saying no to customers •Continue getting unsatisfied customers –More training –More standardized procedures –More employees –More employees working overtime •Targeted portal for customer advisors –Responsible: Product Managers
  14. 14. Confex_141124 © Intracom Consult Intranet Business Case Bank See screenshots from this presentation on
  15. 15. Confex_141124 © Intracom Consult Intranet Business Case Local Municipality •Background –Strong increase in internal mails •Problem –Combined over- and under information •Difficult for top management to reach all employees –Time wasted in sending and finding relevant news –Different versions of same news in different media •Goals –Slimmer, better and more relevant news flow •Avoiding over – and under information –Easier to find old news •Avoiding personal archives and redistribution of old news –Easier for news provider to select right channel •Including top and local managers
  16. 16. Confex_141124 © Intracom Consult Intranet Business Case Local Municipality •Possible solutions –Letting go –Mail governance: •Restricted politic for mails to different target groups •Shared news groups –Other kind of media –Education •Segmentation and personalization –Responsible: Communication
  17. 17. Confex_141124 © Intracom Consult Intranet Business Case Local Municipality Before Same front page for all See screenshots from this presentation on
  18. 18. Confex_141124 © Intracom Consult Intranet Business Case Local Municipality Same Segmented Personalized After See screenshots from this presentation on
  19. 19. Confex_141124 © Intracom Consult Intranet Business Case Local Municipality •Effect –No more ‘mails for all’ –Reduction up to 1/3 of department mails
  20. 20. Confex_141124 © Intracom Consult Intranet Business Case Ministry of Foreign Affaires •Background –Annual shift of responsibility and working location for 25% of employees - involving many different departments •Problem –Lots of manual working procedures in getting, checking and updating new data –Bad service to employees being moved –Many old or wrong data in phonebook – long time after the changes has taken place •Goals –Quicker and better service for moved employees –More correct information in phone book – quicker –Saving man hour
  21. 21. Confex_141124 © Intracom Consult Intranet Business Case Ministry of Foreign Affaires •Possible solutions –Accepting present situation –More central employees –Decentralization of responsible to local units –Better and more standardized procedures •One stop moving self service on intranet –Responsible: Service Desk
  22. 22. Confex_141124 © Intracom Consult Intranet Business Case Ministry of Foreign Affaires See screenshots from this presentation on
  23. 23. Confex_141124 © Intracom Consult Intranet Business Case Water supply and sanitation company •Background –Management wanting higher quality in customer service •Problem –Difficulties for customer service to find relevant and available employees –Customers hanging on pending phones –Experienced employees used as interim steps •Goal –Less time used for finding relevant and available employer –Minimizing sending customers around –More satisfied customers
  24. 24. Confex_141124 © Intracom Consult Intranet Business Case Water supply and sanitation company •Possible solutions –Accept present situation –Implement special competence overview in customer service •Competence directory in phonebook –Responsible: HR / Management group
  25. 25. Confex_141124 © Intracom Consult Intranet Business Case Water supply and sanitation company See screenshots from this presentation on
  26. 26. Confex_141124 © Intracom Consult Intranet Business Case Water supply and sanitation company See all screenshots from this presentation on
  27. 27. Confex_141124 © Intracom Consult Selected Intranet Business Cases •Bank –Targeted portal for customer advisors •Local Municipality –Segmentation and personalization of news portal •Ministry of Foreign Affaire –Workflow for annual change of locations •Public Supplying Company –Competence finder
  28. 28. Confex_141124 © Intracom Consult How to turn your intranet into a solid Business Case •Know your tool / media / platform –The long term potentials –The short term capabilities •Focus on the core business –People, problems, goals and resources •Help the business to find, implement and maintain good (intranet) business cases - themselves!
  29. 29. Mads Richard mads@intracom.dk – Mobile +45 22 17 95 95 www.intracom.dk Please join For more Intranet Real Practice Or contact .dk

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