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Bibblio - SEPA Copenhagen / Nov 2017

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Attention rules the internet, but what comes next

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Bibblio - SEPA Copenhagen / Nov 2017

  1. 1. Recommended for you Related Recent Liked Recommendations you can trust
  2. 2. WHAT IS BIBBLIO?
  3. 3. PUSH CONTENT GET GOINGCONTENT IS UNDERSTOOD PICK A MODULE RECOMMENDATION AS A SERVICE
  4. 4. “ ” THE WAR FOR ATTENTION Information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention. Herbert Simon, 1971
  5. 5. +10,000,000,000 hours a week
  6. 6. Algorithms decide for us
  7. 7. +80% of time spent comes from algorithmic recommendations
  8. 8. IT EVEN COMPETES WITH SLEEP
  9. 9. We think the combined effects of personalisation and recommendations earn us more than $1bn per year “ ” RECOMMENDATIONS ARE KEY
  10. 10. CONTENT BEHAVIOUR USER METADATA STRUCTURAL DATA TOPIC MODELLING SESSION PATTERNS USER CONVERSIONS CONTENT POPULARITY GOALS DEMOGRAPHICS TRIBES INTERESTS THE INGREDIENTS OF GOOD RECOMMENDATION
  11. 11. MORE USERS SMARTER ALGORITHMS MORE DATABETTER OUTCOMES THE ENGINE GETS SMARTER EVERY DAY
  12. 12. 35% of Amazon.com’s total revenue is generated by its recommendation engine“ ” RECOMMENDATION SHOWS ON THE BOTTOM LINE
  13. 13. RECOMMENDATIONS SERVES CUSTOMERS ACROSS MULTIPLE TOUCHPOINTS Personal Homepage Product Pages Emails & Newsletters
  14. 14. People pay for value, not content

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