1.
From Distribution to Discovery
Venture Path
Final 2015
EdTech All Star
2015
Seed Cohort
2015
Cohort
Alumnus
Best New EdTech
Startup 2015
Innovation
Track 2015
Intelligent Data
Insights Winner 2016

2.
Some of the people we work with
Providers Applications

3.
Today’s agenda
Attention
Discovery
Feedback
Agenda

4.
Today’s agenda
Attention
Discovery
Feedback
Agenda

5.
Media is changing

6.
Today’s agendaNetflix

7.
Information consumes the attention of its
recipients. Hence a wealth of information
creates a poverty of attention
Herbert Simon, 1971

8.
largest
search engine
2nd
use it
for education
1,5bn unique users
each month
50% of views
from devices
38%
New formats like online video are disrupting media
Source: YouTube 2015

9.
Do you know this guy?

10.
Digital overtakes physical, streaming eats download
Source: IFPI

11.
The beginning of the end for content ownership
Content as a Product Content as a Service
Owning content Consuming content

12.
Attention
Discovery
Feedback

13.
In a world of too much information,
discovery is more important than distribution
Joi Ito, 2014

14.
Today’s agendaDiscovery is moving from search to social
Search Social

15.
Recommendations are already a big business
Spends
+$175m
per year
More than
+200
Employees

16.
Today’s agenda+50% programs are watched due to recommendations

17.
From classification to multidimensional fingerprints
Classification Fingerprints
Designed for a physical world of storage Prepared for digital needs

18.
The History of Filmmaking
Add
to
Share More 9,063 1
4
2,091,825Subscribe
Technology Today
3:22 / 10:43
by Film Buff News
1,034,190 views
The Golden Age of the Silver Screen
Cast in Bronze
Techniques and methods of classic
filmmaking
Up Next
Upload<!-- Content Metadata -->
Title=“The History of Filmmaking”
Description=“The history of film began in the 1890s,
when motion picture cameras were invented.”
Keywords=“Hollywood, special effects,
D. W. Griffith, World War II, cinemas, film,
feature films, Charlie Chaplin, movie stars,
Nickelodeon, film industry, studios,
Lighting, continuity, commercials”
Content Format=“video”
Duration=“00:10:43”
Type=“self-study”
Skills=“watching, listening”
=“science, biology”
=“English”
=“KS4, KS5”
core”
1”
”
Because great data increases the value of content

19.
Hollywood
D. W. Griffith
Feature Film
The History of
Filmmaking
Special Effects
Cinemas
World War II
And where normal metadata lacks context

20.
work
place
person
related toHollywood
D. W. Griffith
Feature Film
Propaganda
The History of
Filmmaking
technique Special Effects
utility Cinemas
World War IIevent
Film Production
Mass Media
Popular Culture
Manipulation
related to broader
broader
Film Directorbroader broader
broader
broader
We can now connect to rich semantic and linked data

21.
Exploring connections narrowly and broadly
Keywords and entities
navigated to directly
Hollywood Mass Media
Similarities
Conceptualities
Concepts and alignments
navigated to laterally
The History of
Film-making
Special Effects
Cinemas
Popular Culture
Manipulation
Propaganda

22.
Wikipedia graph data
Relationships between art history articles on Wikipedia, by Arends, Froschauer, Goldfarb & Merkl, 2015

23.
Goal: Help users discover more valuable content
Deliver better
engagement and
retention, while
maximizing diversity
Power
recommendations

24.
What is a good recommendation?
Relevance Popularity
Context

25.
The Filter Bubble
YOU

26.
Today’s agenda
Attention
Discovery
Feedback

27.
Data is the new oil

28.
The publishing world is full of lore about what
sells and what gets read, but precious little of
the lore is informed by data and analysis.
Harvard Business Review, 2015

29.
Content User
Data goes both ways
Data

30.
EnrichmentCreation CurationAlignment Distribution
The traditional value chain

31.
The new value chain
Discovery
Feedback

32.
Dynamic
Data
Smarter
Discovery
Better
Outcomes
Three things to take away from today

33.
@bibblio_orgbibblio.org
Mads Holmen
CEO & Founder
@madsholmen
Tel +44 (0) 7726 017614
mads@bibblio.org
Thank you