Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Footprints: Using the Internet to enhance your career prospects


Published on

Presentation slides for the LSE Careers Service / LSE Centre for Learning Technology Workshop 25/01/2010. Related links:

Published in: Education, Technology, Business
  • Be the first to comment

Digital Footprints: Using the Internet to enhance your career prospects

  1. 1. Digital Footprints : Using the Internet to enhance your career prospects Judith Baines , Careers Service Matt Lingard , Centre for Learning Technology
  2. 2. What are going to cover? <ul><li>Keeping up to date with sector news </li></ul><ul><li>Develop your online presence </li></ul><ul><li>On-line networking </li></ul>
  3. 3. Why this is important? <ul><li>Researching careers </li></ul><ul><ul><li>Peer feedback on recruitment process </li></ul></ul><ul><ul><li>Chat to employers re. recruitment process </li></ul></ul><ul><ul><li>Improve commercial awareness </li></ul></ul><ul><li>Employers look for you </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Creative job hunting </li></ul>
  4. 4. KPMG UK Graduate Recruitment Company Page KPMG YouTube Channel Talk to KPMG Staff KPMG UK & more
  5. 5. Facebook Pages & Groups
  6. 6. Message Boards & Forums
  7. 7. <ul><li>“… BNP [Paribas] does has a track record of messing people up... BNP graduate recruitment is very poorly managed...” </li></ul><ul><li>“ intern” on NiCube Discussion Forum </li></ul>Watch what you write!
  8. 8. Keeping Up To Date <ul><li>Feeds & News Readers </li></ul><ul><li>Google Alerts (Email) </li></ul><ul><li>Blog Search Tools </li></ul>
  9. 10. Why? <ul><li>“… everyone’s career will also be understood by what we say through online communication such as Facebook, email and Twitter… so learn to be digitally articulate and literate…” </li></ul><ul><li>Charlie Beckett, POLIS Director, LSE </li></ul><ul><li>“ We investigate everyone who applies; if there is no on-line presence at all, we will not invite them to interview...” </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
  10. 11. AOL Internship Advert <ul><li>Good writing skills and sound news judgment. </li></ul><ul><li>Candidates - do they have their own blog? Twitter? Digg and Technorati profiles? Post YouTube videos? Facebook fans? </li></ul><ul><li>How have they used their presence in social networks to advance their life — personally or professionally? </li></ul><ul><li>Someone who lives and breathes social media like MySpace, Bebo, Facebook and Twitter </li></ul>
  11. 12. First Find Your Footprint Google Yourself! Then automate it…
  12. 13. Beware your digital footprint! <ul><li>Nationale Suisse employee sacked after surfing Facebook while off sick </li></ul><ul><li>Reuters, April, 2009 </li></ul><ul><li>We won’t hold drunken pictures against you, it helps build up a picture </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
  13. 14. Protect Your Reputation <ul><li>Keep it Private </li></ul><ul><li>Do you want employers, lecturers, colleagues to see it? </li></ul><ul><li>Check Social Networking Privacy Settings </li></ul>
  14. 15. Taking Advantage <ul><li>Build a positive online presence </li></ul><ul><li>Expand your network </li></ul>
  15. 16. Professional Profile
  16. 17. Facebook <ul><li>Manage your Profile </li></ul><ul><li>Join employer Groups & Pages </li></ul>
  17. 18. Twitter <ul><li>Find People </li></ul><ul><ul><li>Employers </li></ul></ul><ul><li>Twitter Search </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Friends of… </li></ul>
  18. 19. Comments & Questions
  19. 20. Blogging
  20. 21. Writing Blogs <ul><li>Free Blogging tools </li></ul><ul><li>Informal Style, Regular Posts, Links </li></ul>“ you should approach blogging with some caution – and be careful not to ruin your career prospects” Gavin Whenman, Blogger, Diaries of UK Law Students
  21. 22. Creative Approach
  22. 23. Student online networking <ul><li>Katie Brunt, 2009 graduate in Advertising & Brand Management, MMU </li></ul><ul><ul><li>LinkedIn: </li></ul></ul><ul><ul><li>Website: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul><ul><ul><li>Twitter: </li></ul></ul>(example courtesy of MMU and Helen Pownall)
  23. 24. Joined up Profile <ul><li>Link your sites together </li></ul><ul><li>Add your web links to: </li></ul><ul><ul><li>CV </li></ul></ul><ul><ul><li>Email signature </li></ul></ul><ul><ul><li>Business card </li></ul></ul>
  24. 25. Netiquette <ul><li>Be polite; think about your approach </li></ul><ul><li>Make connections </li></ul><ul><li>Build the relationship over time </li></ul><ul><li>Be sincere </li></ul><ul><li>Decide on boundaries </li></ul>
  25. 26. Finally… <ul><li>Links: </li></ul><ul><li> </li></ul><ul><li>Questions? </li></ul>