Digital Footprints: Using the Internet to enhance your career prospects


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Presentation slides for the LSE Careers Service / LSE Centre for Learning Technology Workshop 25/01/2010. Related links:

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Digital Footprints: Using the Internet to enhance your career prospects

  1. 1. Digital Footprints : Using the Internet to enhance your career prospects Judith Baines , Careers Service Matt Lingard , Centre for Learning Technology
  2. 2. What are going to cover? <ul><li>Keeping up to date with sector news </li></ul><ul><li>Develop your online presence </li></ul><ul><li>On-line networking </li></ul>
  3. 3. Why this is important? <ul><li>Researching careers </li></ul><ul><ul><li>Peer feedback on recruitment process </li></ul></ul><ul><ul><li>Chat to employers re. recruitment process </li></ul></ul><ul><ul><li>Improve commercial awareness </li></ul></ul><ul><li>Employers look for you </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Creative job hunting </li></ul>
  4. 4. KPMG UK Graduate Recruitment Company Page KPMG YouTube Channel Talk to KPMG Staff KPMG UK & more
  5. 5. Facebook Pages & Groups
  6. 6. Message Boards & Forums
  7. 7. <ul><li>“… BNP [Paribas] does has a track record of messing people up... BNP graduate recruitment is very poorly managed...” </li></ul><ul><li>“ intern” on NiCube Discussion Forum </li></ul>Watch what you write!
  8. 8. Keeping Up To Date <ul><li>Feeds & News Readers </li></ul><ul><li>Google Alerts (Email) </li></ul><ul><li>Blog Search Tools </li></ul>
  9. 10. Why? <ul><li>“… everyone’s career will also be understood by what we say through online communication such as Facebook, email and Twitter… so learn to be digitally articulate and literate…” </li></ul><ul><li>Charlie Beckett, POLIS Director, LSE </li></ul><ul><li>“ We investigate everyone who applies; if there is no on-line presence at all, we will not invite them to interview...” </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
  10. 11. AOL Internship Advert <ul><li>Good writing skills and sound news judgment. </li></ul><ul><li>Candidates - do they have their own blog? Twitter? Digg and Technorati profiles? Post YouTube videos? Facebook fans? </li></ul><ul><li>How have they used their presence in social networks to advance their life — personally or professionally? </li></ul><ul><li>Someone who lives and breathes social media like MySpace, Bebo, Facebook and Twitter </li></ul>
  11. 12. First Find Your Footprint Google Yourself! Then automate it…
  12. 13. Beware your digital footprint! <ul><li>Nationale Suisse employee sacked after surfing Facebook while off sick </li></ul><ul><li>Reuters, April, 2009 </li></ul><ul><li>We won’t hold drunken pictures against you, it helps build up a picture </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
  13. 14. Protect Your Reputation <ul><li>Keep it Private </li></ul><ul><li>Do you want employers, lecturers, colleagues to see it? </li></ul><ul><li>Check Social Networking Privacy Settings </li></ul>
  14. 15. Taking Advantage <ul><li>Build a positive online presence </li></ul><ul><li>Expand your network </li></ul>
  15. 16. Professional Profile
  16. 17. Facebook <ul><li>Manage your Profile </li></ul><ul><li>Join employer Groups & Pages </li></ul>
  17. 18. Twitter <ul><li>Find People </li></ul><ul><ul><li>Employers </li></ul></ul><ul><li>Twitter Search </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Friends of… </li></ul>
  18. 19. Comments & Questions
  19. 20. Blogging
  20. 21. Writing Blogs <ul><li>Free Blogging tools </li></ul><ul><li>Informal Style, Regular Posts, Links </li></ul>“ you should approach blogging with some caution – and be careful not to ruin your career prospects” Gavin Whenman, Blogger, Diaries of UK Law Students
  21. 22. Creative Approach
  22. 23. Student online networking <ul><li>Katie Brunt, 2009 graduate in Advertising & Brand Management, MMU </li></ul><ul><ul><li>LinkedIn: </li></ul></ul><ul><ul><li>Website: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul><ul><ul><li>Twitter: </li></ul></ul>(example courtesy of MMU and Helen Pownall)
  23. 24. Joined up Profile <ul><li>Link your sites together </li></ul><ul><li>Add your web links to: </li></ul><ul><ul><li>CV </li></ul></ul><ul><ul><li>Email signature </li></ul></ul><ul><ul><li>Business card </li></ul></ul>
  24. 25. Netiquette <ul><li>Be polite; think about your approach </li></ul><ul><li>Make connections </li></ul><ul><li>Build the relationship over time </li></ul><ul><li>Be sincere </li></ul><ul><li>Decide on boundaries </li></ul>
  25. 26. Finally… <ul><li>Links: </li></ul><ul><li> </li></ul><ul><li>Questions? </li></ul>