Social Media Presentation for Holy Names Academy


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  • Not about the platform—it’s about people!
  • Facebook recently reached 1 billion active users.If Facebook were a country, it would be the third largest in the world, behind China and India.
  • “At 10.4 million users, [Pinterest] is the fastest growing social media site in history. Many of those users are recent additions, as the site is experiencing  a whopping 400% month-over-month growth.”Pinterest is the third largest social networking site, behind Facebook and Twitter.80% of Pinterest users are women, and 50% have children.People spend a lot of time on Pinterest—average of 1 hour and 17 minutes.Source: people expect beautiful images and great design from all of their social networks.
  • Free photo-sharing program and social network that enables users to take photos and apply digital filters to them.Currently has 100 million registered users.Launched in 2010 and was bought by Facebook in April 2012 for $1 billion.Source:
  • Social Media Presentation for Holy Names Academy

    1. 1. +Social Media Networking Resources:How They Are Being Used & How They Are Changing Madeline Moy Consulting October 2012
    2. 2. + What is social media? “Social media” defines online media, like text, photos, messages or video, that is social in nature. In other words, media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own. -The Nonprofit Social Media Decision Guide
    3. 3. + How can social media help Holy Names Academy?  Engage current supporters  Attract new audiences  Drive traffic to HNA’s website  Promote events  Recruit and engage volunteers  Support fundraising  Inspire dialogue  Share expertise  Enhance customer service  Save money
    4. 4. + 66% of all adults online use social networking sites
    5. 5. + Source: Pew Internet & American Life Project
    6. 6. + Teens text, tweet and tumble  90% of teens have visited social media sites with a full 75% who have a profile on Facebook or one of the other services.  Fully half (51%) visit a social media site every day and a third do so several times a day.  Teens felt that social networking helped with their relationships with friends (52%) and family (37%) as opposed to hurting them (4% with friends and 2% with family). Source: Common Sense Media
    7. 7. + Cyberbullying is a growing problem…and it can be stopped
    8. 8. + What schools can do  Educate staff and students about responsible Internet use and reinforce these messages in classes that utilize technology and in computer labs.  Establish and maintain a school climate of respect and integrity where violations result in informal or formal sanction.  Make sure school policies are in line with city, state and federal law regarding cyberbullying. Source: Cyberbullying Research Center
    9. 9. + We’re going mobile  Smartphone owners now outnumber users of more basic phones  Mobile access to the Internet poised to exceed desktop access  25% of American adults own tablet computers  SoLoMo (Social-Local-Mobile)  Responsive design
    10. 10. + Facebook still dominates
    11. 11. + What’s new with Facebook  More emphasis on paid advertising  Focus on mobile  Challenges from Google Plus, revamped MySpace and Pinterest  Facebook fatigue?
    12. 12. + The visual social media revolution
    13. 13. + Pinterest: Fastest growing social network in history
    14. 14. + Instagram: Photo sharing mobile app
    15. 15. + Video continues to grow in importance  71% of online Americans use video-sharing sites such as YouTube and Vimeo.  27% of Internet-using teens 12-17 record and upload video to the Internet.  Over 4 billion videos are viewed per day on YouTube  Video offers up to 5 times greater recall than the written word. Source: Pew Internet & American Life Project
    16. 16. + Educational social networks  Learnist  Lore  Sites are designed to function just like the most popular social networks in the world…except they were built just for teachers and students.  Learning Management Systems can enable more privacy and security
    17. 17. + Social media = WHOA
    18. 18. + Before you choose tools…  Set goals and metrics  Determine what you can handle  Create a listening program  Consider privacy issues, legal concerns, and social media guidelines from the U.S. Conference of Catholic Bishops  Train staff, students and volunteers
    19. 19. + RCS (Really Cool Stuff)
    20. 20. + What’s next  Augmented reality  Touch computing  Spatial gestures  Robots
    21. 21. + Questions?  Madeline Moy Consulting @mrsmoy
    22. 22. + Image credits  Tweet Up:  Whitney Kropp:,,20634928,00.html  Holy Names Academy Students: 913962585364&type=1&theater  Faith Pinboard:  Cougar: maddiehowell28 on Instagram  Social media marketing infographic landscape-complicated-2012-5?utm  Augmented reality game: soon-to-a-school-near-you/  OmniTouch: