Presentation for students in the University of Washington’s Certificate in Nonprofit Management about what nonprofit organizations should consider when thinking about using social media tools.

1. Creating Social Media Magic
Madeline Moy

2. Social Media = WHOA

3. Before you
choose tools…
• Set goals and
metrics
• Determine what you
can handle
• Create a listening
program

8. What about…

9. Seattle Works

10. Scarleteen

11. Iraq and Afghanistan
Veterans of America

12. Successful social media is about
PEOPLE not tools.

13. Resources
• Nonprofit Social Network Benchmark Report
http://nonprofitsocialnetworksurvey.com/
• Nonprofit Tech 2.0 Blog
http://nonprofitorgs.wordpress.com/
• We Are Media Project
http://bethemedia.wikispaces.com/
• NPFace: Faces Behind the Tweets
http://npface.wordpress.com/
• Social Media Club Seattle
http://smcseattle.com/

14. Image Credits
• Slide 1 – Magic wand http://office.microsoft.com/en-
us/images/results.aspx?ex=2&qu=magic%20wand#ai:MP9
00414028|mt:0|
• Slide 2 – Social media marketing infographic
http://www.businessinsider.com/social-media-marketing-
landscape-complicated-2012-5?utm
• Slide 3 – Three fingers http://office.microsoft.com/en-
us/images/results.aspx?qu=three%20fingers&ctt=1#ai:MP
900385753|mt:0|
• Slide 4 – Screenshot of The Nature Conservancy Facebook
page http://www.facebook.com/thenatureconservancy
• Slide 5 – Twitter cartoon by reivaj79mx
http://www.flickr.com/photos/reivaj79mx/4075529972/i
n/photostream
• Slide 6 – Screenshot of InvisiblePeople.tv on YouTube
http://youtu.be/a4D1lIZSck8
• Slide 7 – Screenshot of Beth Kanter’s blog
http://www.bethkanter.org/
• Slide 9 – Seattle Works “21 Fun” badge/avatar
• Slide 10 – Screenshot of Scarleteen message boards
http://www.scarleteen.com/cgi-bin/forum/ultimatebb.cgi
• Slide 11 – Screenshot of Iraq and Afghanistan Veterans of
America “Go Silent” web page
http://iava.org/splash/index.php
• Slide 12 – Social media marketing graphic by Social Fish
http://www.socialfish.org/2012/05/ignore-that-
ridiculous-chart.html
• Slide 14 – I phone, you tube by reivaj79mx
http://www.flickr.com/photos/reivaj79mx/5598047816/