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No matter the industry, branding will always play an important role in a business’s success. This is especially true for real estate agents, commercial and residential agencies need to have effective branding in their respective competitive markets.
Branding is all of the ways you establish an image of your company in your customer’s eyes. For real estate agents, this branding occurs in a variety of places consisting of both digital and print marketing solutions. Your logo, website, graphics, brochures, yard signs and business cards all contribute to your brand and what clients can expect when seeking your services.
While it is captivating to go about your real estate practices without a cohesive branding strategy, it would be best to read these tips and see if you are incorporating them or need to include them in your marketing plan.