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An art project that places man at its centre; a collective of artists in
search of a rediscovered humanity
In a changing scenario in which barriers and distancing between
individuals, communities and nations become necessary, Lavazza is
trying to build bridges between people, drawing them closer
through the universal language of art, the one capable of speaking
to the heart of us all. Its aim is to show human beings' extraordinary
resilience and generate feelings of hope that will make it possible to
build a "New Humanity". A wake-up call to individual sensibility in
the hope that from this long and difficult period we may see the
rebirth of a society that values solidarity, inclusion, tolerance and
sustainable development, values that also guide Lavazza Group's
In The New Humanity 2021 calendar, 13 masters of
photography present a new vision of humanity that reflects their
personal viewpoints and styles. They are David
LaChapelle, Simone Bramante, Martin Schoeller, Ami
Vitale, Christy Lee Rogers, Steve McCurry, Joey L., Carolyn
Drake, Denis Rouvre, Eugenio Recuenco, Charlie
Davoli, Martha Cooper and TOILETPAPER.