1.
74 SmallBiz Persona Profiles
& Brand Value Stories
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Customer Tailoring
Cosmetic Dentistry
Quail Egg Wholesaling
Residential Real Estate
Dr. Jim Barry
www.blog.socialcontentmarketing.com

2.
Spending Motivations
Perfecting
Pleasing
Looks, Service &
Performance
Metro
Males
Admiration
Red
Carpets
Entitlements
Audiences,
Patrons & Family
Prestigious
Panelists
Distinction
Podium
Pleasers
Father of
the Brides
Charisma
Daddy
Featured
Attractions
Sommeliers
Elegance
Refinement
Spending Motivations
Prominence
Posturing
In High Society
Circles
Saville
Rows
Sophistication
Polo
Clubbers
Etiquette
For Showmanship,
Acceptance & Selection
Monte Carlo
Black Ties
Nightlife
Dapper
Doms
Intimidation
Proud
Patrons
New Wealth
Primetimes
Flamboyance
Trump’s
Apprentices
Swagger

3.
Persona
Descriptions for
Custom Tailor
Market (Part I)
PERFECTION
METRO MALES
Perfect
Looks for
Admiration
These predominantly young to middle aged,
contemporary men have a great sense of
style. They spent a substantial amount of
time and money on their appearance and
lifestyle. They value grooming to the
extreme. Consequently, they buy very
expensive colognes and indulge in facials,
pedicures, beard art and cosmetic dentistry.
Their attire is formed to fit their personality.
They epitomize the character portrayed in
GQ magazine and Manhattan fashion shows.
Example personalities include David
Beckham and Matthew McConaughey.
RED CARPETS
Perfect
Service for
Entitlements
These individuals love to get the royal
treatment and feel entitled to pampered
service. The group includes boardroom
CEOs, admiral club members,
international political figures, business
tycoons and social celebrities. Their
expensive homes, luxury cars, corporate
jets and plush surroundings are
perceived as gratitude and entitlements
for the special role they play in society.
Example personalities include Steven
Wynn, Barry Bonds, and Jeffrey Immelt.
PRESTIGIOUS PANELISTS
Perfect
Performance
for Distinction
These individuals are conscious about their
appearance in prestigious circles. They
include lecturers, newscasters, boardroom
members, government hearings and council
meetings, and broadcasted interviews. They
value appropriate attire, professionalism
and marks of distinction highlighted by their
recognized brand names and accessories
(watches, pens, portfolios, pendants, brief
cases, etc.). Also important to them are well
fit clothes they accentuate their strongest
features while disguising their flaws.
Example personalities include Harry Reid,
Al Michaels and Charles Krauthammer.
PLEASING
PODIUM PLEASERS
Pleasing
Congregations
with Charisma
These individuals are proud to take the
microphone and include preachers,
political campaigners and talk show hosts
aware of their large audience presence.
Consequently, they are garbed for camera
ready close-ups and seek to exude
confidence through their performance at
the podium. Important to them are
perfectly coordinated suits, shoes and
accessories as well as spotless grooming.
Example personalities include Joel
Osteen, Bill O’Reilly and Rick Perry.
FATHER OF THE BRIDES
Pleasing
Daddy’s Girl
These proud Dads are anxious to
please their daughters at the alter or
following graduation. Important to them
is their contribution to a perfect
ceremony exhibited through lifelong
memories, style and coordinated decor.
They seek attire and well coordinated
accessories that highlight their milestone
and special family role while meeting the
requirements of the event coordinator.
They epitomize the characters
portrayed by Steve Martin and Spencer
Tracy.
FEATURED ATTRACTIONS
Pleasing
Audiences
with Elegance
These individuals treasure special
moments such as their role in a bridal
party, award ceremonies or staged
performances (e.g., Church choirs,
recitals, and performing arts concerts).
To highlight their special moment, they
sport an image of elegance. They
treasure clothing and accessories that
match the décor of the event theme
while meeting the protocol standards
of formal attire. Personalities include
Andre Rieu and Andrea Bocelli.
SOMMELIERS
Pleasing
Patrons with
Refinement
These individuals are most concerned with
providing VIP service or selling upscale
products. They include maitre d's and
other hospitality professionals working in
fine restaurants, cruise lines and 5-star
hotels as well as sales people engaged in
luxury brands (e.g., high end car dealers,
jewelry retailers, etc.). Important to these
individuals is their ability to represent
brand exclusivity through their own
appearance. Consequently, they will pride
themselves in wearing the finest suits,
shoes and jewelry. Example personalities
include Donald Trump and Robin Leach.

4.
Persona
Descriptions for
Custom Tailor
Market (Part II)
PROMINENCE
SAVILLE ROWS
Prominent
Leaders
Displaying
Sophistication
This Haute Couture of men's style includes
many of the world's rich and famous. They
epitomize the famous Savile Row district of
London known for classic bespoke
tailoring. These dignitaries, captains of
industry and other world jet setters have a
refined taste for luxurious craftsmanship
displayed in their boats, sculpture, Bentleys
and cigars. Known for their Oxford style
demeanor, they would value sharp-needled
institutions that offer the perfect fit.
Example personalities would be Dominique
Strauss-Kahn, Nicholas Cage and Larry
Ellison.
POLO CLUBBERS
Prominent
Affluence
Displaying
Etiquette
These individuals include avid sports fans
of polo, Wimbledon, the British Open, the
of polo, Wimbledon, the British Open, the
Kentucky Derby and other events known
Kentucky etiquette other events known
for societyDerby andand old money. They
buy items etiquette their elite status into
for societythat affirmand old money. They
the world'sthat affirmvivants. They
true bon their
buy items the finer thingselite status into
appreciate
in life including
world's true bon vivants. jewelry,
the best of scotch, wine, art, They
classic cars and private seating including
appreciate the finer things in lifeat
prestigious scotch, wine,Their attire
club events.
the best of classic styles art, jewelry,
consists of
reflecting the
classic cars and private seating at
rich traditions of equestrian life styles,
golf etiquette and historical art. Example
prestigious club events. Their attire
personalities include Prince William,
consists of classicother dapper gents.
Robin Leach and styles reflecting the
rich traditions of equestrian life styles,
golf etiquette and historical art. Example
personalities include Prince William,
Robin Leach and other dapper gents.
MONTE CARLO BLACK TIES
Prominent
Celebrities
Displaying
Nightlife
These individuals travel to places known
These individuals nightlife and fast
for action orientedtravel to places known
spending. orientedfor the black tie attire at
for action Known nightlife and fast
casinos and onboard luxury liners, their
spending. surroundings black their
dress and Known for thereflect tie attire at
appetite andactive, upscale liners, their
casinos for onboard luxury this individual
entertainment. Important to
dress and surroundings reflect active
is a style that qualifies them fortheir
engagement in high rolling circles.
appetite for active, treasure jewelry,
Consequently, theyupscale entertainment.
Important to this top shelf liquor and
clothes, luggage,individual is a style that
gourmet choices that bring out the
qualifies them for active engagement in
moment. Example personalities include
high Connery, Ben Afflick, Daniel Craig
Seanrolling circles. Consequently, they
and Michael Jordan.
treasure jewelry, clothes, luggage, top shelf
liquor and gourmet choices that bring out
the moment. Example personalities include
Sean Connery, Ben Afflick, Daniel Craig
and Michael Jordan.
POSTURING
DAPPER DOMS
Posturing for
Power Through
Intimidation
This personality, characterized by famous
mobsters, have a “007” style. They flaunt
their tough guy image and financial rise
with a Rat Pack style. Key to their
appearance is a sense of intimidation
and perceived superiority. Consequently,
they value flashy jewelry, luxury sports
cars, limos, custom clothes, and slick
grooming that spells success. Example
personalities would be Don Draper, John
Gatti, Andy Garcia, Frank Sinatra and
Pierce Brosnan.
PRIMETIMES
Posturing for
Fame Through
Flamboyance
This personality wants to stand out. They
This personalityflamboyance and
are known for wants to stand out. They
opulence. for flamboyance and opulence.
Consisting
paid
are knownrappers, andof highcelebrities,
athletes,
other
Consisting of high paid athletes, man.
they sport an image of a lady’s rappers,
They love the limelight and value
and other celebrities, they sport an image
exaggerated clothing features, eye
of a lady’sjewelry, party boats and cars and
opening man. They love the limelight
with exaggerated tag. As a
value a known priceclothing features, eye
predominantly well-built group of
opening jewelry, party boats and cars with
celebrities, their clothes are used to
ahighlightprice tag. As a would be Deionwellknown their superior physiques.
Example personalities predominantly
built group Sean Diddy Combs, Floyd are
Sanders, of celebrities, their clothes
Mayweather, Jr., and Wesley Snipes.
used to highlight their superior physiques.
Example personalities would be Deion
Sanders, Sean Diddy Combs, Floyd
Mayweather, Jr., and Wesley Snipes.
PROUD PATRONS
Promoting
New Wealth
Through
Stature
These individuals want to fit in. Seeking to
These individuals want to and fame, they
highlight their new wealthfit in. Seeking to
are anxious tonew wealth and fame, they are
highlight their demonstrate their worthy
membership into elite circles. They seek
anxious to demonstrate their worthy
trophies and awards that highlight their
membership into elite them, They seek
accomplishments. To circles. sports cars,
luxury homesawards that highlight their
trophies and and upscale clothing signify
their VIP status. Many of them frequent
accomplishments. other social settings
country clubs and To them, sports cars,
luxury homes and upscale clothing signify
restricted to the Who’s Who.
Consequently, their attire and frequent
their VIP status. Many of them overall
business etiquetteothermore about society
country clubs and are social settings
appropriateness than flamboyance.
restricted to the Who’s include Leonardo
Example personalities Who. Consequently,
Dicaprio, Dwayne Wade, Roger Federer
their attire and overall business etiquette are
and Hermansociety appropriateness than
more about Cain.
flamboyance. Example personalities include
Leonardo Dicaprio, Dwayne Wade, Roger
Federer and Herman Cain.
TRUMP APPRENTICES
Posturing for
Leadership
with Swagger
These individuals include young
These individuals include young
professionals on interview, attorneys,
Wall Streeters, bankers and aspiring Wall
professionals on interview, league
executives that sport an ivyattorneys,
Streeters, bankers and aspiring executives
image. Characterized by men portrayed
in Esquirean ivy leaguethey have a Top
Forbes,
that sport andarroganceimage.displayed
Gun sense of
often
Characterized by men portrayed in
in their power smiles and ties. TheyEsquire
treasure attire, trinkets and cars that
and Forbes, they have a Top Gun
showcase their success in making sense of
arrogance often displayed in value on
money. They also place high their power
well known ties. They treasure attire, trinkets
smiles and brands, body perfection and
perfect grooming. Example personalities
and cars that Hannity, Anthony Robbins,
include Sean showcase their success in
Jack Welch andThey also place high value
making money. Mark Geragos.
on well known brands, body perfection and
perfect grooming. Example personalities
include Sean Hannity, Anthony Robbins,
Jack Welch and Mark Geragos.

5.
PASSIONATE TOPICS
Perfectly Coordinated Attire
Power Attire
Vibrant Colors
Traditional Oxford Styles
Décor & Luxury Brand Matching
Dress to Complement Image
Conservative Ceremonial
Designs
Bold Formality
Body Accentuated Designs
Tailored to Disguise Unshapeliness
Beard & Hair Styling
Manicures & Skin Care
Cosmetic Dentistry & Surgery
Colognes
Brief Cases
Garden Party & Tournament
Attire
Hats, Shoes & Gloves
Jewelry, Glasses & Accessories
Boosting Celebrity Status
Flaunting Physical Prowess
Performing for Audiences
Impressing Clients
Attending Gala Events
Celebrating in Style
Closing Deals
Reinforcing Corporate Image
Indulging Fine Taste
Networking in Prominent Circles
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Grooming &
Global Business
Fashion
Affirming Society Stature
Admiration
WANTS
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Politics
Distinction
Honored
Prestigious
Panelists
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Entitlements
Pampered
Narcissistic
TRAITS
Red
Carpets
Metro
Males
Perfect Looks Perfect Service
Perfect
Performance
Perfection
PERSONA
SPENDING MOTIVATIONS
TARGET AUDIENCE GOALS
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Artistic
Performances
Elegance
Practiced
Featured
Attractions
Please Audiences
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NEEDS
Fine Hospitality
Refinement
Accommodating
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Luxury
Craftsmanship
Sophistication
Classy
Sommeliers Saville Rows
Please Patrons
Cultured
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Prestigious
Club Events
Etiquette
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SELLER VALUE (BENEFITS)
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Prominent
Celebrities
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Gambling
Nightlife
Extravagent
Polo
Monte Carlo
Clubbers Black Ties
Prominent
Affluence
Prominence
Prominent
Leaders
COMPETION FOR WALLET
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Audience
Reaction
Inspiring
Audiences
Charismatic
Podium
Pleasers
Please
Congregations
Pleasing Others
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Guns
Intimidation
Tough
Dapper
Doms
Posture for
Power
Stature
Proud
Proud
Patrons
Posture for
High Society
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Fitting in High
Attracting Ladies
Society
Flamboyance
Boastful
Primetimes
Posture for Fame
Posturing
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Management
Swagger
Professional
Trump's
Apprentices
Posture for
Leadership
Target Audience Analysis for Custom Tailor Market (Needs
Assessment)

6.
Technorati Blog Directory
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Ad Source
Celebrity
Finance
Golf
Tennis
Politics
Fashion
Interest Topics
Event Planning
Politics
Luxury Goods
Charity/Causes
Classical Music
Fashion
Golf
Tennis
Interest Topics
Celebrity & Entertainment News
Financial Markets
Politics
Journalism & News Industry
Concerts & Music Festivals
Broadway & Musical Theatre
TV Talk Shows
Event Planning
Luxury Goods
Antiques & Collectibles
Fashion & Style
Fine Dining
Bobybuilding
Weddings
Interest Topics
Downtime for Professional Updates
Job Searching
Searching for Related Grooming and Fashion Purchases
Weddings
Exclusive Event Preparation
TARGET AUDIENCE GOALS
PERSONA
PASSIONATE TOPICS
KEY INFLUENCERS
Global Business
VIP Promoters
Styling
Hollywood
Colleagues
Politics
Prestigious
Panelists
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Fine Hospitality
Sommeliers
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5-Star Hospitality Agents
INTEREST-BASED BEHAVIORAL TARGETING (Social Networks)
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INTEREST-BASED BEHAVIORAL TARGETING (Search Engine)
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Choreographers
Artistic Performances
Featured
Attractions
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INTEREST-BASED BEHAVIORAL TARGETING (News & Blog Aggregaters)
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Event Coordinators
TV Preachers & Talk Show
Hosts
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Weddings
Father of the
Brides
Pleasing Others
Inspiring Audiences
Podium Pleasers
SITUATIONAL TRIGGERS
Red Carpets
Metro Males
Perfection
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Target Audience Analysis for Custom Tailor Market:
Encountering Customers (Part I)

7.
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Ad Source
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Ad Source
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Ad Source
Celebrity
Finance
Golf
Tennis
Politics
Fashion
Interest Topics
Event Planning
Politics
Luxury Goods
Charity/Causes
Classical Music
Fashion
Golf
Tennis
Interest Topics
Celebrity & Entertainment News
Financial Markets
Politics
Journalism & News Industry
Concerts & Music Festivals
Broadway & Musical Theatre
TV Talk Shows
Event Planning
Luxury Goods
Antiques & Collectibles
Fashion & Style
Fine Dining
Bobybuilding
Weddings
Interest Topics
Downtime for Professional Updates
Job Searching
Searching for Related Grooming and Fashion Purchases
Weddings
Exclusive Event Preparation
TARGET AUDIENCE GOALS
PERSONA
PASSIONATE TOPICS
KEY INFLUENCERS
Club Members
Who's Who Societies
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Prestigious Club Events
Luxury Craftsmanship
Vegas Attractions
Gambling
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Show Promoters
Attracting Ladies
Primetimes
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Image Consultants
Fitting in High Society
Proud Patrons
Posturing
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Business Leaders
Management
Trump's
Apprentices
INTEREST-BASED BEHAVIORAL TARGETING (News & Blog Aggregaters)
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INTEREST-BASED BEHAVIORAL TARGETING (Social Networks)
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INTEREST-BASED BEHAVIORAL TARGETING (Search Engine)
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Hollywood
Guns
Dapper Doms
SITUATIONAL TRIGGERS
Polo Clubbers
Saville Rows
Monte Carlo Black
Ties
Prominence
Target Audience Analysis for Custom Tailor Market:
Encountering Customers (Part II)

8.
Spending Motivations
Attracting the Best
Feeling Your Best
Relationships &
Society Acceptance
Lonely Hearts
Romance
Forever Vain
Immortality
Narcissists
Vanity
Healthy, Youthful &
Renewed
Cosmopolitans
Society
Grateful
Holistics
Reenergized
Fading
Paranoid
Redefined
Midlife
Reborns
Rejuvenated
The Battered
Recovered
Spending Motivations
Looking Your
Professional
Best
Confidence, Power &
Charisma
Career
Climbers
Aspiring
Charismatics
Energized
Rising Stars
Dazzling
Remember the Best
Lasting Moments &
Special Moments
Stage Conscious
Center Stages
Impeccable
Rewarding
New Beginnings
Joyful
Cocky
Comebacks
Boastful
Forever
Remembered
Close

9.
Persona Descriptions for
Cosmetic Dentistry Market (Part I)
ATTRACTING THE
LONELY HEARTS
BEST
Rekindle
Romance
These middle aged couples seek to
invite intimacy often after spousal
death or relationship break-up. Their
confidence is affected by years of
wear that make them question their
attractiveness. Important to them is a
sexy smile and healthy enough
looking mouth to invite a kiss. Among
the candidates for smile restorations
and other makeovers are those
conscious of their looks when
entering online dating sites.
FOREVER VAIN
Face it or
Erase It
These predominantly affluent
individuals fail to accept their aging
process. Seeking to stay attractive for
society acceptance and sexiness,
they work hard to disguise aging
blemishes with surgical procedures
and exterior cover-ups. Some known
as “cougars” stay on top of the latest
in skin, hair and smile rejuvenation so
as to attract considerably younger
men.
NARCISSISTS
Become the
Talk of the
Town
These self-indulgent males are
infatuated with themselves. They spend
inordinate amounts of time grooming
themselves with facials, pedicures,
manicures and expensive colognes. They
delight in sporting the perfect body and
fashion styles so as to affirm their
membership into metro sexual circles.
They are more concerned with revealing
their finest than flamboyance.
Consequently, changes in appearance
are natural and flawless.
COSMOPOLITANS
Join the
Crème de
la Crème
These women are conscious about their
appearance in high society circles.
Feeling pressured to showcase youth,
they don themselves with expensive
jewelry, perfumes and wardrobes.
Cosmetic changes are well accepted and
seen as initiation into elite social clubs.
Important to their looks is a sparkle and
aura of sophistication. Their entire
appearance speaks of wealth and
familiarity with proper attire. They
epitomize the characters portrayed in
Cosmopolitan Magazine.
FEELING YOUR
GRATEFUL HOLISTICS
BEST
Let Loose
Again
These individuals make strong
commitments to improve themselves
physically through weight loss, smoking
abstention and kick boxing. Known for
their New Year’s resolutions, they are
determined to make noticeable
improvements that cap their
accomplishments. Important to them are
measurable milestones that they use to
flaunt their success. Consequently,
tanning, makeovers and tight fit clothes
allow validation of their achievements.
MIDLIFE REBORNS
Become
Whole Again
Often among the group known as
“empty nesters,” these middle-aged
women feel their lives have been put on
hold for others. From years of body
aging and sacrifice, they seek new
careers and healthy lifestyle pursuits as
a way to feel rejuvenated. Their changes
are gradual and therefore do not require
dramatic surgical procedures. Important
to them is a feeling of rebirth and some
personal indulgence as they prepare for
time they deserve.
FADING PARANOIDS
Show Off the
Real You
These middle aged males and females
are known for their midlife crises that
comes with first detections of aging (e.g.,
grey, hair loss, back aches, wrinkles,
etc.). They reflect on days gone by as
they attempt to turn back time. Important
to them are dramatic changes that invite
validation from others that fifty is the new
thirty. They sport life styles that allow
them to let loose through outdoor
adventure, trendy clothes and dramatic
hair styles.
THE BATTERED
Get Your
Life Back
These individuals have suffered abuse and
now treasure their new lives or hope to
return to high impact sports. From accident
recovery or domestic abuse, they seek
changes that are not detectable but allow
them to disguise injuries. They also believe
that looking good contributes to feeling
good. Consequently, they seek ways to
reconnect with smiles and self esteem.
Important to them is a visceral feelings that
life can once again be normal. Changes to
appearance, therefore, have more to do
with healthy glows from hopeful recovery.

10.
Persona Descriptions for
Cosmetic Dentistry Market (Part II)
LOOKING YOUR PROFESSIONAL BEST
REMEMBERING THE BEST
CAREER CLIMBERS
CENTER STAGES
Lead the
Pack
This group of aspiring professionals has a
penchant for fast track career paths where
image is seen as the ultimate intangible to
nail the interview. Changes often include
striking make-up, hair sculpting and top
brand clothing that demonstrates youthful
energy and perfection. Important to these
individuals are trinkets and body features
that showcase their success through
expensive taste and familiarity with
boardroom attire. They are also
conscious of blemishes that could distract
their evaluators.
CHARISMATICS
Smile for
Success
These podium pleasers and captains of
industry strive to attract attention on
camera, on stage and in the boardroom.
They are know from their power smiles
and “in your face” persuasion. Colorful
clothes, colognes, and grooming are
used to exude confidence. Important to
them is a captivated audience checking
for signs of success. Changes are
sometimes made to draw attention away
from overweight figures and other
indications of aging.
RISING STARS
Dazzle
Your
Audience
These individuals are fresh on stage.
Recognizing that all eyes are on them, they
are highly conscious of their looks. Facial
features, in particular, are groomed to
perfection as close up cameras highlight
any defects. Knowing their audiences are
intensely curious about the real person,
these individuals are often self conscious
about how they come across. Changes are
therefore made to fit the audience venue
while allowing them to focus more on their
communication and performance than on
possible blemish detections.
STAGE CONSCIOUS
Warm Up
Close Up
These hosts and luxury service providers
seek to please their patrons with inviting
smiles and professionalism that
complements their brand’s hospitality
features. Age and weight is not as
important as cordiality at its best.
Consequently, they focus more on a
clean appearance and smell as they
confidently approach customers at close
distances. Important to them is a sense
of tidiness reflected in their impeccable
grooming, well pressed uniforms and
stain free attire, jewelry and teeth.
Reward
Your Trials
This middle aged graduates are
treasuring the moment in the spotlight
after years of trials. Important to their
celebrative moment is an opportunity to
showcase their pride and joy. Conscious
of the photos and highlighted attention,
they dress and groom themselves in a
dignified way. Many of the cosmetic and
exterior changes also reflect rewards for
their efforts as they seek motivation to
complete as well as some indulgence at
the end.
COCKY COMEBACKS
Back Up
Your
Bragging
Rights
This personality wants to relish the moment
when early sweethearts can “eat their
hearts out.” Consisting of men and women
competing for high school reunion bragging
rights, they seek to outshine others.
Important to them is evidence of success
and youthfulness that can reclaim forgotten
or denied popularity. They have the time to
prepare and budget to spend on
rejuvenation that merely has to last a few
days. Consequently, changes often include
extreme weight loss, cosmetic
improvements and expensive attire.
NEW BEGINNINGS
Remember
that Day
These brides and young women
entering sororities are preparing to make
a new start in life. Anxious to leave
behind old scars and doubts of relational
acceptance, they treasure this moment
to celebrate a new start. Known for their
attention to beaming smiles and
exuberance, they are willing to devote
inordinate shares of their budget to
accentuate to achieve that perfect face.
Also important to them is an ability to
smile confidently in front of cameras.
FOREVER REMEMBERED
Share the
Memories
These families are eager to save the
memories of a tight knit group. Feeling the
pressure to blend in with pride, they often
lose weight and sport new looks through
cosmetic changes. Important to them is the
opportunity to please family members with a
legendary portrayal of their lasting love.
Consequently, they make changes that will
permit natural smiles, successful lifestyles
and warm expressions. Knowing that one
member can ruin the portrait, they often
address skin blemishes, tarnished teeth and
deteriorating hair conditions.

11.
Intimacy
ANTS
More lasting, anti-aging
More authentic, all day
More authentic, all day
Safer, real
More dramatic
More lasting
Look & feel good
Product/Service
Advantage
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Classy
Smug


Better Self
Determined
Grateful
Holistics
Body
Improvement
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Revitalization
Energetic
Midlife
Reborns
Recharged
Lifestyle
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Abuse &
Injury
Recovery
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Renaissance
Optimistic
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Hope
Ashamed
Fading
The
Paranoids Battered
Mid-Life Body
Makeover
Feeling Your Best
COMPETITION FOR WALLET



Adoration
Join Crème de la
Crème
Cosmopolitan
NEEDS
Immortality
Narcissistic
Metro
Males
Become Talk
of the Town
SELLER VALUE (BENEFITS)
ealthy Gums and Whiteners for Sexy Smiles
eburbished, Whiter Teeth for Ageless Smiles
erfect Pearly Whites for Luxurious Smiles
ixed Teeth and Clean Gums for Natural Smiles
potless Teeth for Confident Smiles
olar to Molar Restorations for Beaming Smiles
air Makeovers
ewWardrobes
ewelry
osmetic Surgery
kin Care
ody Toning
ealthy Living
ompetition
elebrate New Starts
urn Back Time
trut Your Stuff
et Your Life Back
mile for Success
eward Your Trials

Romantic
RAITS
Worried
Forever
Vain
Lonely
Hearts
ERSONA
PENDING MOTIVATIONS
Youthful
Acceptance
Attracting the Best
Midlife Dating
ARGET AUDIENCE GOALS
Target Audience Analysis for Cosmetic Dentistry
(Part I Needs Assessment)

12.
Product/Service
Advantage
More lasting, anti-aging
More authentic, all day
More authentic, all day
Safer, real
More dramatic
More lasting
Look & feel good
Healthy Gums and Whiteners for Sexy Smiles
Reburbished, Whiter Teeth for Ageless Smiles
Perfect Pearly Whites for Luxurious Smiles
Fixed Teeth and Clean Gums for Natural Smiles
Spotless Teeth for Confident Smiles
Molar to Molar Restorations for Beaming Smiles
Hair Makeovers
NewWardrobes
Jewelry
Cosmetic Surgery
Skin Care
Body Toning
Healthy Living
Competition


Notice
Triumphs
Proud




Spotlight
Inviting
Polished
Appearance
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SELLER VALUE (BENEFITS)
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Surprise Others
Treasure the
Day
Capture the
Moment
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Best in Class
Recognition
Boastful


New Glow
Radiant
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Lasting Memories
Sentimental
Stage
Center
Cocky
New
Forever
Conscious Stagers Comebacks Beginnings Remembered
Impress
Clients
Remembering the Best
COMPETITION FOR WALLET

Allure
Enchanting
Rising
Stars
NEEDS
Magnetism
Charming




Confidence
WANTS
Celebrate New Starts
Turn Back Time
Strut Your Stuff
Get Your Life Back
Smile for Success
Reward Your Trials
Aspiring
Career
Charismatics
Climbers
TRAITS
PERSONA
Perform on
Camera
Nail the
Interview
SPENDING MOTIVATIONS
Steer the Course
Looking Your Professional
TARGET AUDIENCE GOALS
Target Audience Analysis for Cosmetic Dentistry
(Part II Needs Assessment)

13.
Ad Source
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acebook Broad Categories
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acebook Broad Categories
Ad Source
Celebrity
Business
Hockey
Health
Family
Fashion
Interest Topics
Event Planning
Luxury Goods
Fashion
Outdoor Fitness Activities
Health & Well Being
Beauty Products
Extreme Sports
Interest Topics
Antiques & Collectibles
Celebrity & Entertainment News
Combat Sports
Cosmetology & Beauty Professionals
Event Planning
Face & Body Care
Family & Relationships
Fashion & Style
Financial Markets
Fine Dining
Fitness
Luxury Goods
Weddings
Interest Topics
eeking Intrinsic Rewards (feel good invigorations, deserving times, spiritual
wakenings, etc.)
oogle Display Network
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Forever Vain
Hollywood
Rekindling
Romance
Dating Sites
Active Adult
Lifestyles
Lonely Hearts




Cosmetologists
Who's Who
Cosmopolitan

Fitness Centers
Exercising
Cosmetic
Makeovers



Organic Outlets Anti-Aging Advisors
Eating Well
Grateful Holistics Midlife Reborns Fading Paranoids
Feeling Your Best
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INTEREST-BASED BEHAVIORAL TARGETING (News & Blog Aggregaters)



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INTEREST-BASED BEHAVIORAL TARGETING (Social Networks)









Support Groups &
Sports Doctors
Self Help & High
Impact Sports
The Battered
INTEREST-BASED BEHAVIORAL TARGETING (Search Engine)



Spas & Salons
Fashion &
Grooming
Narcissists
Attracting the Best
SITUATIONAL TRIGGERS
xperiencing Major Life Transitions (dating after relational break-up or
pousal death, weddings, career changes, college entrance, midlife
yndromes, etc.)
ubjected to Peer Vanity (reunions, new affluent society pressures, metroexual arrivals, career pressures, etc.)
elebrating Health & Beauty Milestones (following weight loss, tobacco
bstention, wrinkle removal, youthful augmentations/removals, extreme
akeovers, etc.)
hreatened by Age (arrival of critical ages, awareness of body aging ailments
nd appearances, etc.)
uffering from Head Trauma (Missing teeth, chipped teeth, etc.)
KEY INFLUENCERS
PERSONA
PASSIONATE TOPICS
TARGET AUDIENCE GOALS
Target Audience Analysis for Cosmetic Dentistry:
Encountering Customers (Part I)

14.
Technorati Blog Directory
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Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Ad Source
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Ad Source
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Ad Source
Celebrity
Business
Hockey
Health
Family
Fashion
Interest Topics
Event Planning
Luxury Goods
Fashion
Outdoor Fitness Activities
Health & Well Being
Beauty Products
Extreme Sports
Interest Topics
Antiques & Collectibles
Celebrity & Entertainment News
Combat Sports
Cosmetology & Beauty Professionals
Event Planning
Face & Body Care
Family & Relationships
Fashion & Style
Financial Markets
Fine Dining
Fitness
Luxury Goods
Weddings
Interest Topics
Seeking Intrinsic Rewards (feel good invigorations, deserving times, spiritual
awakenings, etc.)






Social Media Sites
Reunions
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INTEREST-BASED BEHAVIORAL TARGETING (News & Blog Aggregaters)












Pinterest & Portrait
Studios
Family
Forever
Remembered
INTEREST-BASED BEHAVIORAL TARGETING (Social Networks)










Bridal Consultants
Weddings
Cocky Comebacks New Beginnings
INTEREST-BASED BEHAVIORAL TARGETING (Search Engine)


Event Planners

Graduating
Hospitality
Management
Trainers
Center Stagers
Hospitality
Stage Conscious
Remembering the Best





Hollywood
Dignitaries & Captains
of Industry
Job Search Sites
Performing
Leadership
New Professions
Rising Stars
Charismatics
Career Climbers
Looking Your Professional Best
SITUATIONAL TRIGGERS
Experiencing Major Life Transitions (dating after relational break-up or
spousal death, weddings, career changes, college entrance, midlife
syndromes, etc.)
Subjected to Peer Vanity (reunions, new affluent society pressures, metrosexual arrivals, career pressures, etc.)
Celebrating Health & Beauty Milestones (following weight loss, tobacco
abstention, wrinkle removal, youthful augmentations/removals, extreme
makeovers, etc.)
Threatened by Age (arrival of critical ages, awareness of body aging ailments
and appearances, etc.)
Suffering from Head Trauma (Missing teeth, chipped teeth, etc.)
KEY INFLUENCERS
PERSONA
PASSIONATE TOPICS
TARGET AUDIENCE GOALS
Target Audience Analysis for Cosmetic Dentistry:
Encountering Customers (Part II)

15.
Spending Motivations
Child
Development
Inflammatory
Disease
Asthma, Allergy &
Eczema Relief
Les
Miserables
Closet Bound
Depressed
Embarrassed
Deprived
Athlete
Frustrated
Healthy Hair, Skin &
Brain
Fast Track
Super Baby
Moms
Worn Out
Doctor
Dobsons
Proud
Dutiful
Nouveau
Riche
Tree Huggers
Indulgent
Concerned
Spending Motivations
Chronic Medical
Diets
Active Adult Lifestyles
Adult Potency &
Energy
Disease Recovery &
Prevention
Forever
Hopefuls
Doctors
Orders
Desperate
Immortals
Disciplined
Active
Holistics
Organic
Midlife
Kickers
Aged to
Perfection
Youthful
Forever Elegant
Meatheads
Born Again
Body Vain
Backsliders
Spending Motivations
Cultural
Connections
Gastrointestinal
Health
Familiar Asian Food
Traditionalists
Proud
Culturally
Nostalgic
Homesick
Purists
Queasy
Ulcers & Kidney
Stones
Patriots
Respectful
Naturopaths
Holistic
Rebounders
Negligent
Clogged &
Corroded
Pill Poppers
Delicate
Petals
Fragile
Gourmet
Entertainment
Signature Recipes &
Gourmet Distinction
Master Chefs
Perfection
Foie Gras
Refinement
Banquet
Chefs
Delight
Instructeur
Culinaire
Preparation

16.
Persona Descriptions for Quail
Egg Wholesaling (Part I)
INFLAMMATORY
LES DISEASE
MISÉRABLES
Down the
Dumps
These individuals are
desperate to overcome their
lingering discomfort from
allergies such as eczema,
psoriasis, rhinitis and asthma.
Struggling much of their lives
with breathless attacks, skin
itch and sinus irritation, they
seek diets that avoid post
attack remedies and
drowsiness.
CLOSET BOUND
Free the
Radicals
These individuals are afraid to
appear in public either
because the outdoor elements
trigger asthma and hay fever
symptoms or they are
embarrassed by scaly skin
and annoying sinus attacks.
They seek drastic measures
to eliminate “free radicals”
while disguising their
ailments.
DEPRIVED ATHLETE
Get Back in
the Game
These individuals are deprived
of full athletic performance
because of untimely asthma
and allergy attacks. They seek
predictable performance when
engaged in high burst activities
and outdoor environments that
trigger pollen induced allergies.
FAST TRACK
Get Through
the Day
These individuals are hard at
work fighting through sinus
congestion and fatigue. The seek
daylong solutions to boosting
productivity and maintaining a
positive mood aggravated by
asthma or allergies. Important to
them is distraction free work
output and high spirited mood.
CHILD
SUPER BABY MOM’S
DEVELOPMENT
Pump Up Your
Baby Einstein
These parents have big plans
for their children. The envision
them as top in the class in
looks and intelligence.
Consequently, they seek
nutrition that will boost their
memory and IQ. Important to
them is evidence to back up a
job well done.
DOCTOR DOBSONS
Build Healthy
Foundations
These parents are well read on
medical advice and providing
safe havens for their children.
They pride themselves on
dutifully following healthy
nutritional programs that
provide the best foundations
for their child’s growth and
healthy development.
NOUVEAU RICHE
Spoil the
Riches
These parents are committed to
securing acceptance into elite
social circles. They value money
and social status. Consequently,
they seek ways to boost their
children’s physical appearance
with body toning, voluminous
hair and beautiful skin.
TREE HUGGERS
Save the
Planet &
Yourself
The parents are outdoorsy with
an interest in preserving the
environment. They have strong
opinions regarding ecology and
health. Their concern is not a
response to social trends, but the
quality of life for future
generations. Also important to
them is an environment devoid
of pollutants that could trigger
allergic responses.

17.
Persona Descriptions for Quail
Egg Wholesaling (Part II)
CHRONIC MEDICAL
FOREVER HOPEFULS
DIETS
These individuals are very
attentive to their diets and
lifestyles in light of their high
vulnerability to cancer, stroke
and heart disease. They are
willing to experiment with
alternative medicines and
nutrients that show promise of
inhibiting these life threatening
diseases.
Never
Give Up
DOCTORS ORDERS
These individuals faithfully
follow doctor’s orders in their
diet regimen following
cardiovascular or blood
irregularities. Important to them
is a daily routine of prescribed
foods that assure them a good
chance for prolonged healthy
living as measured by doctor
prescribed habits.
Follow the
Instructions
IMMORTALS
These individuals are seeking
means to continue their highly
active physical and social lives
through their meticulous diets.
They are determined not to be
slowed down by cancer, anemia
or diabetes. Important to them is
to live life to its fullest while
witnessing signs of energy and
disease remission.
Keep on
Keeping on
HOLISTICS
Let Nature
Take Its
Course
These individuals are looking for
non-invasive, more natural ways
to prevent, ease the symptoms of,
treat and reduce the occurrence
of chronic conditions such as
anemia, cancer, diabetes and
heart disease. Important to them
is the security that they bodies are
well equipped to fight off toxins.
ACTIVE ADULT LIFESTYLES
MIDLIFE KICKERS
Turn Back
Time
These men and women
normally 40 – 70 years old want
to feel more vigorous and
energetic as they notice their
diminishing vitality. They seek
ways to enhance their sex drive,
metabolism and overall body
productivity in order to engage
in more active adult lifestyles.
AGED TO PERFECTION
These women desire to age
gracefully by maintaining a healthy
glow. They seek natural ways to
look younger by improving their skin
tone, shine and complexion. They
are conscious of their wrinkles and
body weight, but avoid cosmetic
surgery so as to age gracefully with
an authentic appearance.
Bring it
On
MEATHEADS
Pump it
Up
These men, normally 18-30, want
to match their high maintenance
lifestyles with strong physiques.
They seek ways to look muscular
and find the newest ways to help
achieve better bodies. Important to
them are nutritional diets that
restrict fat while energizing their
bodies for intense workouts.
BORN AGAIN
Count
Your
Blessings
In the past, this group was made
up of former addicts and unfit
individuals. Now they are turning
their lives around by increasing
their exercise routine so that they
can look and fell better “again.”
Important to them is knowing their
bodies are detoxifying through
healthy nutrition.

18.
Persona Descriptions for Quail
Egg Wholesaling (Part III)
CULTURAL
TRADITIONALISTS
CONNECTIONS
These families have strong ties
to their homeland and desire to
reinforce their cultural
connections through toasting
rituals, culturally distinct festive
atmospheres and food. Key to
their preparations are festivities
and food that symbolizes shared
ties to a respected lifestyle.
Zhù Nǐmen
Zǎoshēng
Guìzǐ!
CULTURALLY NOSTALGIC
These families long to return to
their homeland and often
experience home sickness.
Memories of their prior life are
reinforced with the way “mom”
cooked. For extended or distant
family gatherings, these
individuals often seek out ways
to drive camaraderie and shared
food interaction.
Home
Sweet
Home
PURISTS
These individuals accept certain
elements of food in their body.
They seek foods that are
stomach comforting, familiar to
their taste buds and satisfying to
their homeland based cravings.
They also have an overall
appreciation for foods that are
simple and untainted.
Nurture
Your
Bodies
PATRIOTS
Honor
Your Roots
These individuals are interested
in keeping the cultural
connection via hosting a party
that demonstrates pride in their
heritage. An objective of these
individuals is the continuance of
their traditions through heritage
stories, cultural cuisine and
special toasts.
GASTROINTESTINAL HEALTH
NATUROPATHS
Guard
Your
Temple
These individuals treat their
bodies as temples. They are
well informed of nutritional
requirements to maintain
efficient body functions, longer
lives and feeling good. They
seek out natural remedies to
maintain a “holistic” lifestyle.
CLOGGED & CORRODED
Fix Your
Plumbing
These individuals are either plagued
with continuous digestive tract
disorders such as gastritis, stomach
disorder or duodenal ulcer or are
vulnerable to the build-up of kidney,
bladder or liver stones. They seek
ways to eliminate nausea and sharp
abdominal pains through foods that
are mild on digestion or have an
ability to painlessly pass stones.
REBOUNDERS
Don’t Go
Back
These individuals have endured
a lot of self-induced physical
erosion throughout their early
adulthoods. Chain smoking,
binge drinking, a poor diet and
sporadic sleep cycles have
diminished their immune
system, brains and lung
capacity. They seek ways to
regain their physical edge
through natural remedies.
DELICATE PETALS
Awaken
Your Spirit
These individuals have limited
alternatives to addressing their
organ health. Weakened immune
systems, diseases or aging of
body prevent them from choosing
solutions that are risky. They
habitually avoid environments and
food intake that potentially harm
their diets and overall way of life.

19.
Persona Descriptions for Quail
Egg Wholesaling (Part IV)
GOURMET ENTERTAINMENT
MASTER CHEFS
Savor the
Moment
This hospitality provider consists
of master chefs, upscale maître
d’s and restaurant owners in
search of patron loyalty from
exciting happy hours, grand
buffets and evening dinners.
Keys to their notoriety are
signature recipes, decoration
and serving etiquette.
FOIE GRAS
Bon
Appetite
This hospitality provider is
concerned with keeping patrons
happy while waiting to be seated.
They seek unique ways to apply
happy hour appetizers, drinks and
pairing items that generate buzz
while fostering a social setting that
minimizes the pain of waiting. The
key to their selections are items
that avoid overindulgence leading
to spoiled appetites.
BANQUET CHEFS
Serve
with Style
This hospitality provider is
concerned with hors d’oeuvres for
social gatherings and events. The
key to their selections are items
that avoid the awkwardness of
many traditional hors d’oeuvres
(e.g., greasy fingers, spoilage,
double dipping, offensive breath,
food stuck in teeth, etc.)
INSTRUCTEUR CULINAIRE
Best in
Class
This hospitality educator is
concerned with providing
students with world class
culinary education by
demonstrating innovative
cooking techniques that enable
students to have a competitive
edge. The key to their success is
having expert knowledge of
emerging culinary trends.

20.
Easily digestible, low-carb, low cholesterol
protein
Decorative, easily prepared, unmessy, nonoffensive, non-spoiling
Stomach comforting, authentic cultural
reminder
All day natural nourishment
Promising remedy for cancer, heart disease, diabetes & anemia
Nourished prostate gland for all day libido boost
Attractive gastro-pub & restaurant pairing items
Worry free appetizers for Asian cuisine & banquets
Kid friendly choline & omega 3 for fetal & child brain development
Tasty diet for lean muscle building
Essential vitamins for glowing skin and voluminous hair
Key nutrients to eliminate kidney stones & relieve abdominal discomfort
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


Body Efficiency






Holistic

Permanent Pain
Relief
Pill Poppers

Longevity
Body Neglectant


New Body
Engine
















Full Remission
Desperately
Experimental
Fragile and
Nervous
Any Hopeful
Diets
Forever
Hopefuls
Body
Regeneration





Avoid Future
Scares
Disciplined
Doctor's
Orders
Health Regimen
Natural
Immunizers





Control of
Lifespan
Active





Toxin-free Life
Organic
Enthusiasts
Immortals Holistics
Chronic Disease
Prevention
Chronic Medical Diets
Clogged &
Delicate
Rebounders
Corroded
Petals
Flushed
Plumbing
COMPETITION FOR WALLET


Bodies as Temples
NEEDS
High Spirited
Mood
Workaholics
Fast Track Naturopaths
Distraction Free
Work Output
Avoidance of
Organ Flairups
Gastrointestinal Health
BENEFITS/MESSAGE OBJECTIVES

More convenient and more lasting through
ingestion








Predictable
Stamina
Normal
Appearance
Kid friendly
100% organic
No drowsiness
Non-invasive
Product/ Service Advantage
Antioxidants for relieving asthma, allergies & eczema
Antioxidants for cancerous free radical removal
100% natural anti-aging nutrition
Asian food groups
Exotic hors d'oeuvres
Steroid nasal sprays
Antihistamines
Injections
Fish oil & homeopathic
medicines
Topical shampoos &
treatments
Male enhancement
supplements
High protein foods &
supplements
Competing
Categories


Awakened Spirit
WANTS
Culinary mark of distinction
Pre-dinner crowd pleasers
Control over & relief from flair-ups
High burst performance
Brain development
Skin & hair development
Body building
Sexual potency
Anti-aging skin and body immunity
Cures from blood and heart disorders
Asian food traditions
Easily Depressed
TRAITS
Deprived
Athlete
Competitive
Closet
Bound
Les
Miserables
PERSONA
Sports
Performance
Shameful
Normal
Appearance
Positive Outlook
Inflammatory Disease
SPENDING MOTIVATIONS
TARGET AUDIENCE GOALS
Target Audience Analysis for Quail Eggs
(Part I Needs Assessment)

21.
Product/ Service Advantage
100% organic
No drowsiness
Non-invasive
All day natural nourishment
Male enhancement supplements
Eyes Turned








Manliness
Body Vain




New Body
Backsliders






Baby Einsteins
Proud
Super Baby
Moms
World Class Kids


Guilt-free Rearing
Foundational
Dr. Dobsons
Dutiful Attendance
to Childcare
Environmental













Tree Huggers
Protecting Earth










Purchased Looks &
Brains


Quality of Life
Snobbish
Nouveau
Riche
Child Acceptance
Child Development
COMPETITION FOR WALLET
Forever Elegant


Body Renovation
BENEFITS/MESSAGE OBJECTIVES
Decorative, easily prepared, unmessy, non-offensive, nonspoiling
Stomach comforting, authentic cultural reminder
Antioxidants for relieving asthma, allergies & eczema
Antioxidants for cancerous free radical removal
100% natural anti-aging nutrition
Key nutrients to eliminate kidney stones & relieve abdominal discomfort
Tasty diet for lean muscle building
Essential vitamins for glowing skin and voluminous hair
Kid friendly choline & omega 3 for fetal & child brain development
Promising remedy for cancer, heart disease, diabetes & anemia
Nourished prostate gland for all day libido boost
Attractive gastro-pub & restaurant pairing items
Worry free appetizers for Asian cuisine & banquets
Asian food groups
Exotic hors d'oeuvres
High protein foods & supplements Easily digestible, low-carb, low cholesterol protein
More convenient and more lasting through ingestion
Topical shampoos & treatments
Fish oil & homeopathic medicines Kid friendly
Steroid nasal sprays
Antihistamines
Injections
Competing Categories
Lean Muscle
Aged to
Meatheads Born Again
Perfection
Youthful Looks
NEEDS
New Romance
WANTS
Culinary mark of distinction
Pre-dinner crowd pleasers
Control over & relief from flair-ups
High burst performance
Brain development
Skin & hair development
Body building
Sexual potency
Anti-aging skin and body immunity
Cures from blood and heart disorders
Asian food traditions
Active Adults
Midlife
Kickers
Sexual Potency
Active Adult Lifestyle
TRAITS
PERSONA
SPENDING MOTIVATIONS
TARGET AUDIENCE GOALS
Target Audience Analysis for Quail Eggs
(Part II Needs Assessment)

22.
Product/ Service Advantage










Notoreity
Antioxidants for relieving asthma, allergies & eczema
Antioxidants for cancerous free radical removal
100% natural anti-aging nutrition
Key nutrients to eliminate kidney stones & relieve abdominal discomfort
Tasty diet for lean muscle building
Essential vitamins for glowing skin and voluminous hair
Kid friendly choline & omega 3 for fetal & child brain development
Promising remedy for cancer, heart disease, diabetes & anemia
Nourished prostate gland for all day libido boost
Attractive gastro-pub & restaurant pairing items
Worry free appetizers for Asian cuisine & banquets






Crowd Pleasers
Refined
Penchant for
Perfection










Highlight Special
Events








Food Décor
Delighters
Banquet Chefs
COMPETITION FOR WALLET




Cultural
Reminders

NEEDS
Familiar Diets
Distant Family
Connections
Respectful
Foie Gras
Indulge Waiting
Guests
Master Chefs
Culinary Distinction









Cooking Flexibility
Prepared
Instructeur
Culinaire
Educate Future Chefs
Gourmet Entertainment
NUTRITIONAL BENEFITS/MESSAGE OBJECTIVES
Stomach comforting, authentic cultural reminder
Asian food groups
Exotic hors d'oeuvres
100% organic
No drowsiness
Non-invasive
Kid friendly
More convenient and more lasting through
All day natural nourishment
Easily digestible, low-carb, low cholesterol protein
Decorative, easily prepared, unmessy, nonoffensive, non-spoiling
Competing Categories
Steroid nasal sprays
Antihistamines
Injections
Fish oil & homeopathic medicines
Topical shampoos & treatments
Male enhancement supplements
High protein foods & supplements
Queasy
Homesick
The Purists The Patriot
Culturally
Nostalgic
Honor Heritage
Soothe Digestion
Share Memories

Follow Customs
WANTS
Culinary mark of distinction
Pre-dinner crowd pleasers
Control over & relief from flair-ups
High burst performance
Brain development
Skin & hair development
Body building
Sexual potency
Anti-aging skin and body immunity
Cures from blood and heart disorders
Asian food traditions
Proud
Traditionalists
Celebrate Culture
Cultural Connection
TRAITS
PERSONA
SPENDING MOTIVATIONS
TARGET AUDIENCE GOALS
Target Audience Analysis for Quail Eggs
(Part III Needs Assessment)

23.
Allergist
KEY INFLUENCERS
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Ad Source
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Ad Source
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Ad Source
Health
Food
Green
Interest Topics
Food & Dining
Cooking
Outdoor Fitness Activities
Event Planning
Environment
Health & Wellbeing
Beauty Products
Interest Topics
Food & Beverage Events
Face & Body Care
Fitness
Hair Care
Healthy Eating
Fine Dining
Culinary Training
Asian Cuisine
Interest Topics
Age detections in wrinkles, hair change & ailments
Anemia & diabetes check-ups & treatments
Asian holidays
Asian food shows and expos
Asthma & allergy attacks & treatment
Banquet preparations for upscale reception events
Eczema & psoriasis attacks & treatment
Erectile dysfunction
Ethnic food chain visits
Gourmet cooking classes
Organic food chain visits
Passing by street corner canapes
Pediatrician visits for toddler development
Planning gastro pub pairing items
Planning happy hour hors d'oeuvres
Pregnancy diagnosis for fetal health
Recovery diets for cancer, heart disease & unhealthy living
Ulcer & kidney stone attacks
Visits to immunologists





SITUATIONAL TRIGGERS


Family
Doctor










Family
Doctor
Long Doctor's Active
Life Reports Adult Life
Immun- Oncol- Family
ologist
ogist Doctor
Clean Bill of Outdoor
Health
Fun




















































Organic Food
Chains
Nature
Holistics
























INTEREST-BASED BEHAVIORAL TARGETING (News & Blog Aggregaters)




Pain Relief
Clogged &
Delicate Forever Doctor's
Rebounders
Immortals
Corroded
Petals Hopeful Orders
Organic GastroenFood Stores terologist
Organic
Foods
Naturopaths
Chronic Medical Diets
INTEREST-BASED BEHAVIORAL TARGETING (Social Networks)






Work
Fast
Track
Allergist Allergist
Sports
Deprived
Athlete
Gastrointestinal Health
INTEREST-BASED BEHAVIORAL TARGETING (Search Engine)


Dermatologist
Acceptance
Feeling
Good
PASSIONATE TOPICS
PERSONA
Closet
Bound
Inflammatory Disease
Les
Miserable
TARGET AUDIENCE GOALS
Target Audience Analysis for Quail Eggs:
Encountering Customers (Part I)

24.
Rejuvenated
Bodies
Cosmetologists
Senior
Romance
Vitamin
Suppliers
ERSONA
ASSIONATE TOPICS
EY INFLUENCERS
echnorati Blog Directory
echnorati Blog Directory
echnorati Blog Directory
Ad Source
acebook Broad Categories
acebook Broad Categories
acebook Broad Categories
acebook Broad Categories
acebook Broad Categories
acebook Broad Categories
acebook Broad Categories
Ad Source
oogle Display Network
oogle Display Network
oogle Display Network
oogle Display Network
oogle Display Network
oogle Display Network
oogle Display Network
oogle Display Network
Ad Source
Health
Food
Green
Interest Topics
Food & Dining
Cooking
Outdoor Fitness Activities
Event Planning
Environment
Health & Wellbeing
Beauty Products
Interest Topics
Food & Beverage Events
Face & Body Care
Fitness
Hair Care
Healthy Eating
Fine Dining
Culinary Training
Asian Cuisine
Interest Topics
ge detections in wrinkles, hair change & ailments
nemia & diabetes check-ups & treatments
sian holidays
sian food shows and expos
sthma & allergy attacks & treatment
anquet preparations for upscale reception events
czema & psoriasis attacks & treatment
rectile dysfunction
thnic food chain visits
ourmet cooking classes
rganic food chain visits
assing by street corner canapes
ediatrician visits for toddler development
lanning gastro pub pairing items
lanning happy hour hors d'oeuvres
regnancy diagnosis for fetal health
ecovery diets for cancer and heart disease
lcer & kidney stone attacks
isits to immunologists








Talk Shows &
Medical Books
Social Media
Healthy
Babies
Dr. Dobsons


Spas
Popularity
Nouveau
Riche









Environmentalists
Planet Protection
Tree Huggers
Child Development



















INTEREST-BASED BEHAVIORAL TARGETING (News & Blog Aggregaters)












INTEREST-BASED BEHAVIORAL TARGETING (Social Networks)







Rehab Centers
Rehabilitation Child Prodigies
Born Again
Super Baby
Moms
INTEREST-BASED BEHAVIORAL TARGETING (Search Engine)

Fitness
Centers
Body
Building




SITUATIONAL TRIGGERS
Aged to
Perfection
Meatheads
Active Adult Lifestyle
Midlife
Kickers
ARGET AUDIENCE GOALS
Target Audience Analysis for Quail Eggs:
Encountering Customers (Part II)

25.
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Ad Source
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Ad Source
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Ad Source
Health
Food
Green
Interest Topics
Food & Dining
Cooking
Outdoor Fitness Activities
Event Planning
Environment
Health & Wellbeing
Beauty Products
Interest Topics
Food & Beverage Events
Face & Body Care
Fitness
Hair Care
Healthy Eating
Fine Dining
Culinary Training
Asian Cuisine
Interest Topics
Age detections in wrinkles, hair change & ailments
Anemia & diabetes check-ups & treatments
Asian holidays
Asian food shows and expos
Asthma & allergy attacks & treatment
Banquet preparations for upscale reception events
Eczema & psoriasis attacks & treatment
Erectile dysfunction
Ethnic food chain visits
Gourmet cooking classes
Organic food chain visits
Passing by street corner canapes
Pediatrician visits for toddler development
Planning gastro pub pairing items
Planning happy hour hors d'oeuvres
Pregnancy diagnosis for fetal health
Recovery diets for cancer and heart disease
Ulcer & kidney stone attacks
Visits to immunologists


































Cooking
Conventions
Popular Cooking
Recipes
Instructeur
Culinaire

Food Service
Consultants
Event
Planning
Banquet Chefs























INTEREST-BASED BEHAVIORAL TARGETING (News & Blog Aggregaters)






INTEREST-BASED BEHAVIORAL TARGETING (Social Networks)




Master Chefs
Culinery
Delights
Foie Gras
INTEREST-BASED BEHAVIORAL TARGETING (Search Engine)



Cooking
Schools
1st Gen Asian
Ethnic
Ethnic
Asian
Americans Supermarkets Supermarkets Restaurants
KEY INFLUENCERS
SITUATIONAL TRIGGERS
Gourmet
Dishes
Cultural
Festivities
Asian Food
Street Corner
Canapes
Master Chefs
Asian Customs
The Patriot
PASSIONATE TOPICS
The Purists
Gourmet Entertainment
Traditionalists
Culturally
Nostalgic
Cultural Connection
PERSONA
TARGET AUDIENCE GOALS
Target Audience Analysis for Quail Eggs:
Encountering Customers (Part III)

26.
Spending Motivations
Temporary
Accommodations
Life Transitions
Home Away
from Home
Off Campus
Greeks
Frat & Sorority
Acceptance
Mobile
Crews
Weekend
Warriors
Overtime
Rewards
Readiness
Familiarity
Samaritans &
Soldiers
Appreciated
PostDistress
Downscalers
Restored
Twilight
Downscalers
Sedentary
Lifestyle
Dignity
Job
Transients
New
Beginnings
Quickly
Reestablished
Ownership
Spending Motivations
Wealth
Managemen
t
Portfolio
Sunbelt
Retreats
Havens
Alternatives
ROI
Maximizers
Above Avg.
Returns
Foreign
Opportunists
Undervalued
Assets
Upscalers
Affirmation &
Rewards
Career
Starters
Bragging
Rights
Golf
Enthusiasts
Backyard
Tee Time
Swiss
Family
Robinsons
Family Time
Equestrians
Polo &
Riding
Snowbirds
Warm
Weather

27.
Persona Descriptions for Real
Estate (Part I)
LIFE TRANSITIONS
TEMPORARY ACCOMMODATIONS
POST DISTRESS DOWNSCALERS
OFF CAMPUS GREEKS
Restored
Dignity
These individuals are anxious to
get their lives back after suffering
a divorce, job loss, death in the
family or other setback leading to
downsizing. Important to them is
the restoration of dignity and
minimal emotional loss from
having to move. Also important
are upgrading options to
accommodate uncertain future
growth.
NEW BEGINNINGS
First Time
Ownership
These primarily newlywed
couples are looking to cap
their marriage with the
permanence associated with
their first home. Important to
them is affordability of home
options and handholding to
consummate a first purchase
while providing assurance of
future family growth in the
right surroundings.
TWILIGHT DOWNSCALERS
Sedentary
Lifestyle
These seniors are gearing for
retirement in a low maintenance
community that provides
elements of active adult living.
Important to them are peaceful
surroundings afforded by serene
nature and hobby cubby holes.
Many also desire a welcoming
atmosphere for visiting families.
JOB TRANSIENTS
Quickly
Reestablished
These individuals are apprehensive
about the job change that leads
them to new surroundings. Anxious
to get resettled, they seek quick
access, minimal family disruption
and acclimation in accepting
neighborhoods. Also important are
burden reliefs in moving and asset
replacement.
Frat & Sorority
Acceptance
These young adults thrive on
their new found freedom and
acceptance into fraternal
communities. Important to them
are unrestricted living, proximity
to campus life and an opportunity
to be self sufficient. They also
seek a social atmosphere
consistent with fraternal identity.
MOBILE CREWS
Readiness
These remote crews are away
from home shooting movies or
handling remote construction.
Important to them are the
extended stay conveniences of
maintenance-free living that
also accommodates crew
readiness, overtime
camaraderie, and complete
home conveniences.
WEEKEND WARRIORS
Overtime
Rewards
These travelling salesmen and
executives on the go expect
reasonable or VIP
accommodations to make-up for
away time. Important to them are
full service features and
business connectability. Many
seek flexibility in vacancy
availability and loyalty
patronage.
SAMARITANS & SOLDIERS
Appreciated
Community
Service
These travelling military troops
and rescue mission crews seek
extended stay accommodations
that permit mobile readiness and
appreciation for their service.
Important to them are dispatch
services to support local missions
as well as home oriented features
for visiting families.

28.
Persona Descriptions for Real
Estate (Part II)
WEALTH MANAGEMENT
SUNBELT RETREATS
ROI MAXIMIZERS
GOLF ENTHUSIASTS
Above Avg.
Returns
These wealth management
professionals are seeking real
estate options as an alternative to
money market funds and other
asset instruments. Important to
them are timely opportunities that
impact their portfolio risk diversity,
cash flow, balance sheets and
income returns.
FOREIGN OPPORTUNISTS
Undervalued
Assets
These international investors find
lucrative opportunities in the US
realty market because of a
weakened currency, more
favorable taxes, better mortgage
rates and more politically stable
governments. Many also benefit
from having cash for undervalued
US properties.
UPSCALERS
Affirmation
& Rewards
These aspiring professionals are
seeking to reward their career
efforts and affirm their growing
wealth status with luxury assets.
Also important to them are the
community privileges for new
society memberships. As astute
business professionals, they
expect high perceived value.
Backyard
Tee Time
EQUESTRIANS
Polished
Ponies
Bragging
Rights
These horse riding enthusiasts
include avid polo followers or
ranchers seeking farms for grazing.
Important to them are equestrian
amenities and riding acreage
complete with stables. They seek
horse friendly communities and
serene atmospheres. Some also seek
affiliation with elite polo communities.
SWISS FAMILY ROBINSONS
Family
Time
CAREER STARTERS
These ambitious, young adults
are excited to spread their wings.
Important to their first investment
in cars and homes is the
handholding due diligence that
makes their investment safe and
affordable. The seek similar peer
surroundings and possibilities for
community acceptance.
These die hard golf fanatics and
retirees are seeking ways to live out
their golf ambitions. Important to
them is the warm weather, serenity,
social atmosphere and outdoor
nature associated with golfing.
Many enjoy membership privileges
and life near a course conducive to
their desired golf challenge.
These close knit families seek time
together in warm weather havens.
Important to them are active
attractions that include frontier-like
exploration, group water sports and
all day outdoor fun. Many enjoy the
casual atmosphere, privacy and
even rugged living conditions that
permit a total escape from their
normally busy family lifestyles.
SNOWBIRDS
Warm
Weather
These predominantly Canadian
vacationers and semi-retired
seniors are seeking relief from
brutal winter conditions. Important
to them is the proximity to water in
generally serene conditions. They
seek assurance of regular stays in
familiar dream home conditions
while being assured of remote
property management when away.

29.
Target Audience Analysis for Real Estate
(Part I Needs Assessment)
Life Transitions
SPENDING MOTIVATIONS
PERSONA
TRAITS
Discouraged
Aging
Restored Dignity
WANTS
Sedentary
Lifestyle
Real Estate Ownership
Advantage
Exciting Starts
Anxious
Ownership
Quickly
Reestablished
NEEDS
Check ( appropriate box
Budget limited payments
High society acceptance
Proximity to golf courses
Outdoor nature experience
Equestrian society lifestyle
Horse stabling and ranch accommodations
Family oriented residence
First purchase handholding
Future adaptable living conditions
Future profit potential
Minimal emotional loss
Minimal maintenance living
Off season rental property
Prior home burden relief
Quick move
Retirement & family accommodations
Season renting in tough economies
Semi-permanent residence
To reestablish themselves within their means
Twilight year comforts
Limited restrictions
Year round temperate weather
Active youth surroundings
Overtime camaraderie
Work readiness in familiar surroundings
Undervalued homes
Vacation home
Wealth management
Competition
Temporary Accommodations
Post-Distress Twilight
New
Job
Off Campus Mobile
Downscalers Downscalers Beginnings Transients
Greeks
Crews
NEEDS

New
Independence
Frat & Sorority
Acceptance
Time
Pressured
Readiness
Weekend
Warriors
Down to
Business
Overtime
Rewards
NEEDS

Samaritans
& Soldiers
Committed
Respectful
Surroundings
NEEDS
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WALLET
COMPETITION
WALLET
COMPETITION
WALLET
COMPETITION
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WALLET
COMPETITION
Check ( appropriate box
Apartments
Equity build; interest deduction
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Country Club Membership Permanent & validated belonging
Extended Stay Hotels
Assisted Living Facilities
Campus dorms
Time Shares
Hotels
Money Market Portfolios

Check ( appropriate box
Affordable housing
Approved financing for uncertain outcomes
Borrowing assistance
Bridge financing
Budget planning
Campus life
Children access to familiar surroundings
Comfortable and personal homes
Communities that maximize outdoor nature
Community understanding
Configuration modularity for upgrade and family extensions
Credit defined borrowing options
Extensive closing support
Full furnished accommodations
Group accommodations
Hobby cubby holes
Home evaluation guidance
Homes that embrace family gatherings
Immediate vacancy and expedited approvals/contracting
Low maintenance living
Mortgage qualification assistance
Neighborhood fit
Peer group similarities
Predictable home maintenance and dues
Protection
Relocation consultation
Short-term leasing with option to buy
Single floor located near cities & transportation hubs
Small homes
Surplus asset storage
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Less transition anxiety
Senior Independence
Youthful Independence
Ownership
Permanence & home familiarity
Real estate asset undervaluation
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BENEFITS & MESSAGE
OBJECTIVES
BENEFITS & MESSAGE
OBJECTIVES
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BENEFITS & MESSAGE
OBJECTIVES
BENEFITS & MESSAGE
OBJECTIVES
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30.
Target Audience Analysis for Real Estate
(Part II Needs Assessment)
Sunbelt Retreats
SPENDING MOTIVATIONS
Golf
Swiss Family
Career
ROI
Foreign
Equestrians
Snowbirds
Upscalers
Enthusiasts
Robinsons
Starters
Maximizers Opportunists
PERSONA
TRAITS
Social
WANTS
Routine Golf
Real Estate Ownership
Advantage
Elite
Polo & Riding
NEEDS
Check ( appropriate box
Budget limited payments
High society acceptance
Proximity to golf courses
Outdoor nature experience
Equestrian society lifestyle
Horse stabling and ranch accommodations
Family oriented residence
First purchase handholding
Future profit potential
Retirement & family accommodations
Season renting in tough economies
Semi-permanent residence
To reestablish themselves within their means
Twilight year comforts
Limited restrictions
Year round temperate weather
Undervalued homes
Vacation home
Wealth management
Competition
Wealth Management
Close
Family Time
Winter Burned
Out
Warm
Weather
NEEDS
Ambitious
Indulgent
Speculators
Calculating
Bragging
Rights
Affirmation &
Rewards
Above Average
Returns
Undervalued
Assets
NEEDS
NEEDS
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
WALLET
COMPETITION




WALLET
COMPETITION
WALLET
COMPETITION
WALLET
COMPETITION
Check ( appropriate box
Apartments
Country Club Membership Permanent & validated belonging
Extended Stay Hotels
Time Shares
Hotels
Money Market Portfolios


Check ( appropriate box




Less transition anxiety
Ownership
Permanence & home familiarity
Real estate asset undervaluation
Affordable housing
Approved financing for uncertain outcomes
Borrowing assistance
Budget planning
Comfortable and personal homes
Communities that maximize outdoor nature
Community understanding
Configuration modularity for upgrade and family extensions
Credit defined borrowing options
Extensive closing support
Full furnished accommodations
Group accommodations
Hobby cubby holes
Home evaluation guidance
Homes that embrace family gatherings
Immediate vacancy and expedited approvals/contracting
Low maintenance living
Neighborhood fit
Peer group similarities
Predictable home maintenance and dues
Protection
Luxurious homes
Depressed economy opportunities
Cash motivated sellers
Potential for high market appreciation
Developing neighborhoods
Favorable tax, currency, political & banking conditions
Foreign safe havens
Warm weather havens
Elderly affluent lifestyle
Serenity
Dependable remote management
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Equity build; interest deduction



BENEFITS & MESSAGE
OBJECTIVES
BENEFITS & MESSAGE
OBJECTIVES




BENEFITS & MESSAGE
OBJECTIVES




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
BENEFITS & MESSAGE
OBJECTIVES
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31.
Target Audience Analysis for Real Estate
Encountering Customers (Part I)
Life Transitions
TARGET AUDIENCE GOALS
Temporary Accommodations
PERSONA
Post-Distress Twilight
New
Job
Off Campus Mobile
Downscalers Downscalers Beginnings Transients Greeks
Crews
PASSIONATE TOPICS
Singles Life, Child
Security
Retirement
Weddings
Local
Attractions
KEY INFLUENCERS
Support Groups
AARP, Active
Adult
Communities
Bridal
Consultants
Relocation
Experts & HR
Depts.
Building &
Film
Producing
Construction
Greek Societies
Cos., Film
Industry
Sorority &
Fraternity Life

Water Activities
Career Resources and Planning
Beaches and Islands
Family and Relationships
Apartments & Residential Rentals
Investment Real Estate
Timeshare & Vacation Properties
Horses
Equestrian
Investing
Risk Management
Financial Planning & Mgmt.
Fraternal Orders
Hiking & Camping
Boating
Travel Guides
Film & TV Industry
Event Planning
Hotel & Accommodations
Traveling
Event Planning
Personal Finance
Real Estate
Expecting Parents
Engaged (<1 year)
Away from Family
Golf
Patriotism &
Rescue Relief
Salesforce
Mgmt. & VIP
Promos
DoD, Red Cross,
Salvation Army






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

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INTEREST-BASED BEHAVIORAL TARGETING
(Social Networks)
Ad Source
Interest Topics
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Sales &
Executives

INTEREST-BASED BEHAVIORAL TARGETING
(Search Engine)
Ad Source
Interest Topics
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Samaritans
& Soldiers

SITUATIONAL TRIGGERS
New Job
Job Promotion
Family Addition
Divorce
Lost Job
Job Relocation
Wedding
Retirement
College Entrance
Construction Contracts
Film Production Contracts
New Sales Hires
Crisis Center Development
Shift or Exansion of Military Deployment
Country Club Consideration
Horse Purchase
Polo Club or Jumping Event Attendance
Ranch Relocation
Brutal Weather Season
Economic Shift
Capital Gains Tax Adjustment
Political Upheaval
Dollar Fluctuation
Weekend
Warriors














INTEREST-BASED BEHAVIORAL TARGETING
(News & Blog Aggregaters)
Ad Source
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Interest Topics
Film
Finance
Real Estate
Golf
World Politics
Family and Relationships
Travel
Home

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
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
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


32.
Target Audience Analysis for Real Estate
Encountering Customers (Part II)
Sunbelt Retreats
TARGET AUDIENCE GOALS
Golf
Enthusiasts
PASSIONATE TOPICS
Equestrians
Golf
PERSONA
Horses
Golf Sites &
Magazines
KEY INFLUENCERS
Wealth Management
Swiss Family
Snowbirds
Robinsons
Family Adventures
Polo Clubs,
Tour Guides & Fun
Equestrian Societies
in the Sun Promos
& Ranchers
Relaxing in the
Sun
Travel
Agencies
Career
Starters
Upscalers
ROI
Foreign
Maximizers Opportunists
Global
Investments & Life
in the US
Image Sites, Local
Elite
Accountants,
Money Markets,
Development
Membership
Brokers &
Global Economic
News
Clubs
Financial Advisors
Indices
New Homes
Society
Membership
Asset
Management
SITUATIONAL TRIGGERS
New Job
Job Promotion
Family Addition
Divorce
Lost Job
Job Relocation
Wedding
Retirement
College Entrance
Construction Contracts
Film Production Contracts
New Sales Hires
Crisis Center Development
Shift or Exansion of Military Deployment
Country Club Consideration
Horse Purchase
Polo Club or Jumping Event Attendance
Ranch Relocation
Brutal Weather Season
Economic Shift
Capital Gains Tax Adjustment
Political Upheaval
Dollar Fluctuation













INTEREST-BASED BEHAVIORAL TARGETING
(Search Engine)
Ad Source
Interest Topics
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network
Google Display Network

Water Activities
Career Resources and Planning
Beaches and Islands
Family and Relationships
Apartments & Residential Rentals
Investment Real Estate
Timeshare & Vacation Properties
Horses
Equestrian
Investing
Risk Management
Financial Planning & Mgmt.
Fraternal Orders
Hiking & Camping
Boating
Travel Guides
Film & TV Industry
Event Planning
Hotel & Accommodations



Traveling
Event Planning
Personal Finance
Real Estate
Expecting Parents
Engaged (<1 year)
Away from Family
Golf



























INTEREST-BASED BEHAVIORAL TARGETING
(Social Networks)
Ad Source
Interest Topics
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
Facebook Broad Categories
















INTEREST-BASED BEHAVIORAL TARGETING
(News & Blog Aggregaters)
Ad Source
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Technorati Blog Directory
Interest Topics
Film
Finance
Real Estate
Golf
World Politics
Family and Relationships
Travel
Home

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