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SOCIAL MEDIA& CONTENT MKTG
2014 PREDICTIONS
MKT 3210
Dr. Jim Barry
Jan. 2014
Impacts on Strategy Entrepreneurial Strategy ...
Slide 2
MKT 59552014: A YEAR OF THE OXYMORON
Slide 3
MKT 59552014: A YEAR OF THE OXYMORON
1. Open Secrets
2. Personalized Anonymity
3. Erasable Relationships
Slide 4
MKT 59552014: A YEAR OF THE OXYMORON
4. Paid Trust
5. Unwinding Fatigue
6. Longer but Shorter-
Form Content
Slide 5
MKT 59552014: A YEAR OF THE OXYMORON
7. Smaller Use of Big Data
8. Interrupting Permission
Marketing
9. Edutainment
Slide 6
MKT 59552014: A YEAR OF THE OXYMORON
10.More Exact Estimates
11.Social Technology
12.Acting Naturally
13.A Pretty ...
Slide 7
MKT 59552014 SOCIAL MEDIA GROWTH FACTORS
Slide 8
MKT 5955INFRASTRUCTURE
Slide 9
MKT 5955STRATEGY
Slide 10
MKT 5955SUCCESS MODELS
Slide 11
MKT 5955SOCIAL EXPERIENCE
Slide 12
MKT 59552014 KEY DYNAMICS
Big Data ROI
Analytics
Infobesity
Content Curation
Micro-Content
Social Pay-for-
Play
R...
Slide 13
MKT 59552014 RISING STARS
Slide 14
MKT 59552014 REBOUNDERS
Slide 15
MKT 59552014 RIPs
Slide 16
MKT 59552014 MARGINALS
Slide 17
MKT 5955CONCLUSION
• 2014 Will Be About Content Context Marketing
• Measurable, well-targeted marketing efforts
•...
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2014 Social Media Predictions

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2014 Social Media Predictions

  1. 1. SOCIAL MEDIA& CONTENT MKTG 2014 PREDICTIONS MKT 3210 Dr. Jim Barry Jan. 2014 Impacts on Strategy Entrepreneurial Strategy Development
  2. 2. Slide 2 MKT 59552014: A YEAR OF THE OXYMORON
  3. 3. Slide 3 MKT 59552014: A YEAR OF THE OXYMORON 1. Open Secrets 2. Personalized Anonymity 3. Erasable Relationships
  4. 4. Slide 4 MKT 59552014: A YEAR OF THE OXYMORON 4. Paid Trust 5. Unwinding Fatigue 6. Longer but Shorter- Form Content
  5. 5. Slide 5 MKT 59552014: A YEAR OF THE OXYMORON 7. Smaller Use of Big Data 8. Interrupting Permission Marketing 9. Edutainment
  6. 6. Slide 6 MKT 59552014: A YEAR OF THE OXYMORON 10.More Exact Estimates 11.Social Technology 12.Acting Naturally 13.A Pretty Ugly Facebook
  7. 7. Slide 7 MKT 59552014 SOCIAL MEDIA GROWTH FACTORS
  8. 8. Slide 8 MKT 5955INFRASTRUCTURE
  9. 9. Slide 9 MKT 5955STRATEGY
  10. 10. Slide 10 MKT 5955SUCCESS MODELS
  11. 11. Slide 11 MKT 5955SOCIAL EXPERIENCE
  12. 12. Slide 12 MKT 59552014 KEY DYNAMICS Big Data ROI Analytics Infobesity Content Curation Micro-Content Social Pay-for- Play Real-Time Marketing Mobile Friendliness Context Marketing Social Business Platform Specific Content
  13. 13. Slide 13 MKT 59552014 RISING STARS
  14. 14. Slide 14 MKT 59552014 REBOUNDERS
  15. 15. Slide 15 MKT 59552014 RIPs
  16. 16. Slide 16 MKT 59552014 MARGINALS
  17. 17. Slide 17 MKT 5955CONCLUSION • 2014 Will Be About Content Context Marketing • Measurable, well-targeted marketing efforts • Micro-content, real-time and mobile friendly • Visual oriented • Brands Will Qualify Their Investments • Pay-to-Play • Storytelling • Subscription-based • Social ROI

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