Dabbawala case


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  • unity and solidarity: They don’t entertain any talk of dishonesty in the ranks (Case). The bond is as strong as the old school tie. Teams are strongly interdependent since no dabbawala can take care of his dabbas from the beginning (customer’s house) till the end (customer’s office): the city is too large and delivery places may be situated in very different places. It’s a kind of relay race. competitive collaboration between team members They have been able to do this also because they are powered by a team where every member is in total sync with the others
  • Dabbawala case

    1. 1. <ul><ul><li>Presented by – </li></ul></ul><ul><li>Deepinder Singh (91016) </li></ul><ul><li>Divanshu Kapoor (91017) </li></ul><ul><li>Harshita Periwal (91024) </li></ul><ul><ul><li>Karan Khanna (91026) </li></ul></ul><ul><li>Neha Kasturia (91037) </li></ul><ul><li>Varun Bansal (91060) </li></ul>
    2. 2. Introduction <ul><li>A Dabbawalla ( one who carries the lunch box ), is a person in the Mumbai whose job is to carry and deliver freshly made food from home in lunch boxes to office workers. </li></ul><ul><li>The Dabbawalla originated in 1880, when India was under British rule. </li></ul><ul><li>Mission of the Dabbawallas is “to serve their customers on time” </li></ul><ul><li>5000 workers moving 2,00,000 lunch boxes everyday </li></ul>
    3. 4. Documentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV. CASE STUDY made by : ICFAI Press Hyderabad & Bangalore Richard Ivey School of Business – Canada Also, Included in a subject in Graduate School of Journalism University of California, Berkeley Recently, the dabbawala’s had royal company at Churchgate station. The Prince of Wales himself had visited them when he came down to Mumbai. Sir Richard Branson , Chairman, Virgin Atlantic Airways, meeting the Mumbai's famed 'Dabbawalas' at their nodal point, the Churchgate Railway Station in South Mumbai, on April 1, 2005 Their Achievements
    4. 5. Dabba Journey <ul><li>The entire system depends on TEAMWORK and meticulous timing. Tiffin's are Collected from homes & taken to nearest Railway Station. Then they are sorted out for area-wise distribution, so that a single Tiffin could change hands 3 to 4 Times in the course of its daily journey </li></ul><ul><li>The dabbas have distinguishing mark on them, such as a color or symbol. The markings include the rail station to unload the boxes and the building address where the box has to be delivered. </li></ul>
    5. 6. Team Work <ul><li>High Cohesiveness </li></ul><ul><li>High Performance Norms </li></ul>
    6. 7. <ul><li>Teams are strongly Interdependent </li></ul><ul><li>High Conformity </li></ul><ul><li>Roles are well allocated </li></ul><ul><li>Organizational Demography (all Marathis ) </li></ul><ul><li>Common Plan and Purpose </li></ul>Team Work
    7. 8. <ul><li>High Team Efficacy </li></ul><ul><li>Accurate and common Mental Model </li></ul><ul><li>Role Clarity </li></ul><ul><li>Homogeneity of Work </li></ul>Team Work
    8. 9. <ul><li>People have changing values towards meals </li></ul><ul><li>Competitors in the task environment are cutting into business </li></ul><ul><li>Customer base is shrinking because street vendors and restaurants offer active competition </li></ul>Dabbawala’s response to the changing life style of office goers
    9. 10. <ul><li>Home cooked food is provided by the Dabbawalas at a much cheaper rate </li></ul><ul><li>Links are established with one’s home </li></ul><ul><li>Booking for delivery is made possible through Internet </li></ul><ul><li>Sms facilities have started to add to the convinience of the office goers </li></ul><ul><li>Punctuality and reliability of delivery is ensured </li></ul>Dabbawala’s response to the changing life style of office goers
    10. 11. Structure
    11. 13. <ul><li>The Indian value system places a great emphasis on home cooked meals, served hot. </li></ul><ul><li>People do not have enough time to go home for lunch. </li></ul><ul><li>The tiffin carrier brings the security of an inexpensive, clean, tasty and often still warm, home cooked meal. </li></ul><ul><li>It is hygienic. </li></ul><ul><li>Trust and loyalty are the main underpinnings of recruitment. </li></ul><ul><li>The members meet socially once a month. </li></ul>
    12. 14. <ul><li>Unity and Solidarity : If one worker gets sick, other tiffin carriers cover for him. </li></ul><ul><li>There is a very strong bond among the carriers. </li></ul><ul><li>No dishonesty is tolerated. </li></ul><ul><li>Earnings are equally divided among Dabbawalas. </li></ul><ul><li>The hierarchal structure is clearly defined and bears a strong resemblance to our traditional social system of hierarchy. </li></ul>
    13. 15. <ul><li>No Formal agreement : Even when a new employee is appointed </li></ul><ul><li>A fixed salary of Rs. 1000 per month is paid to the workers and no other benefits are provided. In contrast, the contractors make between Rs. 6000-8000 a week. </li></ul><ul><li>There is no policy regarding sick leave or absenteeism. A worker is expected to be at work. </li></ul><ul><li>Internal Problems sorted out at business meeting . </li></ul>
    14. 16. Values <ul><li>Equal ownership : Equal distribution of profit </li></ul><ul><li>Honesty and Ingenuity </li></ul><ul><li>Do not believe in disruptive measures: they not had a strike for last 120 years </li></ul><ul><li>Committed to work </li></ul><ul><li>Meticulous </li></ul><ul><li>High Cooperation </li></ul>
    15. 17. <ul><li>No Backbiting: They don’t entertain any talk of dishonesty </li></ul><ul><li>Professionalism is low </li></ul><ul><li>This system fits it cultural activities and geographic ‘niche’ </li></ul>Values
    16. 18. Positive Perspective <ul><li>Customers are the main focus </li></ul><ul><li>They emphasize the supremacy of home cooked food over the fast food joints </li></ul><ul><li>Careful Listening: That’s why only a verbal training of just 2 days for a new recruit proves to be sufficient. </li></ul><ul><li>Strict Time Management </li></ul><ul><li>If one worker gets sick, other Tiffin carriers cover for him </li></ul>
    17. 19. <ul><li>High Degree of Specialization </li></ul><ul><li>Thousands of people are employed </li></ul><ul><li>Low Structural Complexity </li></ul><ul><li>Technical Complexity is low </li></ul><ul><li>Cost effective solution: </li></ul>Positive Perspective
    18. 20. Inference <ul><li>Dabbawallas represent an Indian form of functioning. They have become a symbol of honesty ,hard work , time management , accuracy and a case study of six sigma and supply chain management. </li></ul>