LOréal HISTORYFounded in : 1909(registered)Founder : Eugene Schueller1909-1956 1957-1983 1984-2000 2001-2011First steps: LOréal on the road Becoming no.1 Diversity ofThe models takes to greatness in the beauty beautyShape industry throughout the world
LOréal OVERVIEW• Headquartered in the Paris suburb of Clichy, France• Worldwide leader in cosmetics• 27 Global brands• 5 Key expertises• 68900 Employees worldwide• € 203 billion sales in 2011• Products distributed in 130 countries• 629 patents filed in 2011• 18 research centers & 15 evaluation centers• 17% market share
Product Stand Graph 5.0% 13.6% Active Professionnel cosmetics products 26.1% 54.5 % Luxury consumer products products
LOréal SWOT ANALYSIS INTERNAL ANALYSIS STRENGTHS WEAKNESSES•Continuous research •Decentralized•Dedication to Organizationresearch •Profits•Developed activities •Co-ordination &•Quality control•Advertising strategy •Image
External analysisOPPORTUNITIES THREATS•Growing •Growingdemands competition •Economic downturn•Leading brand •Out of reach of•Greater market underdevelopedshares areas •Economic crunch
VISION STATEMENT• Research• Development• Continuous expansion.• Accepting the constraints• Preparing for the future.
MISSION STATEMENT• To offer consumers all over the world the highest possible quality in each product category , each distribution channel and each price level , to meet beauty needs and aspiration in their infinite diversity.
STRATEGIES ADOPTED• Globally• In Indian subcontinent