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COMMUNICATION USING TECHNOLOGY

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COMMUNICATION USING TECHNOLOGY

  1. 1. COMMUNICATION AND TECHNOLOGY Presented By1) Hemraj2) Satvir3) Sakshi4) Shahid5) Chetan6) Parul7) Madhu Babu Bhogadi BC-ASSIGNMENT PROF:- Dr. Bhavleen Kaur
  2. 2. Communication by Social Media How to reach your audience with Social Media • Google/Yahoo • Facebook • LinkedIn • Constant Contact • Twitter • Blogs (Wordpress, Blogger, Blogspot) • YouTube • LivingSocial, Groupon, Restaurant.com • Handouts
  3. 3. Social Media Effective in Communications LivingSocial Groupon Blogs Restaurant .com•Email •Site Page •Email •Professional •Timely, short •Hosts Videos •Creates •Drive•Website •Photos Newsletter, Network messages •Embed in personality, businessIntegration postcards and •Post •Images website more when needed •Promote- Calendar Events messages Business and engaging •Build new •Links •Send links •Templates Professional content customer- Analytics •Event Invites •Emergency through •Surveys and News Constant •Can be more relationships-AdWords •“Like” Contact Polls •Client and Contact/email time- •Reward-AdSense •Page •Weather consuming in Prospect •Tells more current-YouTube Delays comparison Research complete customers-Blogger Favorites •Multiple to other and members •LinkedIn Ads Accounts story •Posting social media across sites •Groups •Merchandise •Follow support •Public pages •Post as •Post 1-2 Company and Private needed times weekly Group pages •Define use! minimum •Website Post as page “wrap” needed •Option to •Post as Blog needed
  4. 4. Social Media Google.com • Top search engine; Facebook and Google battle for #1 • Google email (Gmail) • Google Calendar • Google Analytics • Google AdWords • Google AdSense • YouTube • Blogger • Google Maps • Picasa • Google Checkout
  5. 5. Social Media Facebook.com Over 40% of all Facebook users are over age 35 today (up from 22% in2012) – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago.
  6. 6. Social Media Facebook.com Privacy Settings
  7. 7. Social Media Facebook.comPersonal Profile Privacy Settings
  8. 8. Social Media Facebook.comPersonal Page – Friends Only Privacy
  9. 9. Social Media 1,945 1,263 Facebook.comFind FriendsOption• People• Businesses• Events• Causes 1,404• 12 Men• 7 women• 3 Businesses 4,140• 2 Associations
  10. 10. Social Media Facebook.com• Registration •Profile (Self) •Page •Group •Community•Important TipsOriginator/FacebookIndividual Profile andemailAdministrators
  11. 11. Social Media Facebook.com Facebook Business Page• General Info• Favorite Pages• Photos• Event Invitations• Text message link• Post video links
  12. 12. Social Media Facebook.comPrivate Golf Club with a public Facebook Group Page
  13. 13. Social Media Facebook.comPrivate Golf Club with a private Facebook Group Page Group Options Open Members are public, content is public Closed Members are public, content is private Secret Members are private, content is private
  14. 14. Social Media LinkedIn.com90 Million users worldwide of professional network designed to serve businesses and executives
  15. 15. Social Media LinkedIn.com• Business Focus• Public Profile Link•“Follow Company”• Connect Blog• Portfolio Link•LinkedIn Ads
  16. 16. Social Media LinkedIn.com Company contacts and introductions through personal network• NetworkConnections•Research
  17. 17. Social Media LinkedIn.com Company contacts and introductions through personal network• Introductions•Recommendations
  18. 18. Social Media LinkedIn.com LinkedIn Ads help you target potential customers and clients• LinkedIn Ads• Target Demographic• Daily Budget• Cost per click
  19. 19. Social Media ConstantContact.com Email Communication, Surveys and Polling• Account Set-up• Email Management• Email Design andFormat• Online Surveys
  20. 20. Social Media ConstantContact.com Email Communication, Surveys and Polling• Account Set-up• Email Management• Email Design andFormat• Online Surveys
  21. 21. Social Media ConstantContact.com Email Communication, Surveys and Polling• Account Set-up• Email Management• Email Design andFormat• Online Surveys• Annual Planning
  22. 22. Social Media Twitter.com• Nearly 200 Million Users• 38% are 35+ years of age• 33% in U.S.•15% Europe; 2.5% Canada
  23. 23. Social Media Twitter.com• Follow Companies• Follow Individuals• Timely and Relevant• Multiple Accounts• Photo Tweets• Merchandising• Emergency Alerts• Weather Delays
  24. 24. Social Media YouTube.com Video sharing and hosting•Videos offer a 24/7sales tool• Embed video inwebsite• Link to emails,Twitter•YouTube providesfree hosting andbandwidth that wouldbe costly or slowdown website
  25. 25. Social Media Blogs Timely, relevant, and unique “voice” for your business• 56% say that theirblog has helped theircompany establish apositioning as a thoughtleader within theindustry• 58% say that they arebetter-known in theirindustry because oftheir blog•Popular Blog sites:Wordpress.com,Blogger.com,Blogspot.com
  26. 26. THANK YOU….

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