budget

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Estimated Budget for launching Fastrack Shoe.
It gives the budget in various media, including Television, Newspaper, Magazine, Outdoor Hoardings, Events, Sponsorship, Public Relations etc.

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budget

  1. 1. BUDGET BILLBOARD 9 CITIES – PUNE, MUMBAI, KOLKATA, AHMEDABAD, CHENNAI, HYDERABAD, BANGALORE, DELHI, HARYANA – PUNE + MUMBAI – 35 HOARDINGS – REST – 20 HOARDINGS/CITY TOTAL QTY OF HOARDINGS - 175 COST/HOARDING SPACE – Rs. 60,000 PRINTING + MOUNTING – Rs. 10,000 Total cost/hoarding – 70,000 TOTAL COST FOR 175 HOARDINGS – 1, 22, 50,000 – 1, 25, 00, 000(approx) VEHICLE RECOMMENDED ROLE AND USAGE TIME PRIORITY BUDGET PR NEGATIVE PR - GIFT SPONSOR TO VARIOUS MEDIA HOUSES ALONG WITH DINNER PARTY CELEBRITY BEFORE THE LAUNCH 1 Rs.2 lakh 6 crore TELEVISION CHAMPIONS LEAGUE T20 ACTIVITY THEMATIC ACTIVITY SEPTEMBER – OCTOBER SEPTEMBER – OCTOBER 2 30 crore 72 crore OUTDOOR BILLBOARD (8 CITIES,) MALLS (8STATES) THEATRES (32) SEPTEMBER – FEBRUARY 3 1,25,00,000 25 lakh 3 lakh ONLINE MEDIA FACEBOOK LOGOUT PAGE BANNER AD YEAR ROUND 4 50 lakh EVENT STATE MARATHON (4 metros) FEBRUARY 5 4 crore TOTAL BUDGET 1140500000 114crore5lakh
  2. 2. MALLS STANDEE DISPLAY PILLAR – Rs. 17,000/PILLAR NO. OF STANDEES/MALL – 2 FOODCOURT + 1/FLOOR (TOTAL 2 FLOORS) = 4/MALL PRICE FOR STANDEES/MALL – 17, 000 * 4 = Rs. 68, 000 TOTAL NO. OF MALLS/CITY (STATE) – 4 TOTAL MALLS – 4*9 = 36MALLS TOTAL PRICE FOR STANDEE DISPLAY PILLARS FOR 36 MALLS – 36 * 68, 000 – 24, 48, 000 – 25 lakh (approx) THEATRE - INOX PRICE FOR ONE POSTER CASE FOR 1 THEATRE – Rs. 8, 000/MONTH TOTAL NO. OF THEATRE/STATE (CITY) – 4 TOTAL NO. OF STATES (CITY) – 9 TOTAL NO. OF THEATRES – 36 TOTAL PRICE FOR 36 THEATRES – 8000 * 36 = 2,88,000 – 3,00,000 (approx.) TELEVISION COMMERCIALS STAR PLUS PRIME TIME – 7pm – 11 pm RATE: Rs. 2, 60, 000 / 10 sec. 30 sec ad = 260000 *3 = 780000 Frequency – 20 times TOTAL COST FOR PRIME TIME – 780000 *20 = 1,56,00,000 (1 CRORE 56 LAKH) / day TOTAL NO. OF DAYS: 15 DAYS
  3. 3. TOTAL BUDGET PRIME TIME: 15600000 * 15 –23,40,00,000 (23 CRORE 40 LAKH) NON PRIME TIME RATE: Rs. 45,500/10 sec. 30 sec ad = 45500*3 = 1,36,500 Frequency 18 times (10am – 7pm) TOTAL COST FOR NON PRIME TIME – 136500 * 18 =24,57,000(24 LAKH 57 THOUSAND)/ day TOTAL NO. OF DAYS : 15 TOTAL BUDGET: 2457000 * 15 = 3,68,55,000 TOTAL COST FOR 15 DAYS OF AD IN STAR PLUS – 234000000 + 36855000 = 27,08,55,000 (27 CRORE 8 LAKH 55 THOUSAND) http://www.afaqs.com/news/story/27622_Its-not-a-war-of-nerves-during-non-prime-time MTV http://advertising.mtvasia.com/documents/MTVRateCard2010-2011_Final_on%20air.pdf RATE – 35000/30 sec (for both Prime and Non Prime Time) Frequency – 25 times (8am – 1pm) TOTAL RATE FOR NON PRIME TIME – 35000 * 25 = 8,75,000(8 LAKH 75 thousand/DAY) TOTAL NUMBER OF DAYS – 15 DAYS TOTAL BUDGET FOR NON PRIME TIME – 875000 * 15 = 1,31,25,000 (1 CRORE 31 LAKH 25 THOUSAND) PRIME TIME
  4. 4. RATE – 35,000 FREQUENCY – 21 TIMES - 7pm – 10.30 pm TOTAL RATE FOR PRIME TIME – 35000 * 21 = 7, 35, 000 (7 LAKH 35 THOUSAND) TOTAL NO. OF DAYS – 15 DAYS TOTAL BUDGET FOR PRIME TIME – 735000 * 15 = 1,10,25,000 (1 CRORE 10 LAKH 25 THOUSAND) TOTAL BUDGET FOR 15 DAYS AD IN MTV : 13125000 + 11025000 = 2,41,50,000(2 CRORE41LAKH50THOUSAND) SONY – KBC Timing: 8:30 – 10 pm – fri - sun Rate – 3.5 lakh/10sec Rate for 30 sec – 3,50,000 * 3 = 10,50,000(10 lakh50thousand) Frequency – 5 times per episode Total rate for each episode – 1050000 * 5 = 52,50,000 (52 lakh 50 thousand) Total No. of episodes to advertise – 1month – 12 episodes Total Amount – 5250000 * 12 = 6,30,00,000 (6 crore 30 lakh)
  5. 5. COLORS MADHUBALA -2.7 (TRP) – MON- FRI – 8.30 - 9 pm UTTARAN – 2.5 (TRP) – MON –FRI – 10 – 10.30 PM http://www.televisiontrp.in/colors_tv.html RATE – 1.5 LAKH / 10 SECONDS RATE FOR 30 SECONDS – 1.5LAKH * 3 = 4,50,000 (4 LAKH 50 THOUSAND) FREQUENCY – 2 times per episode FREQUENCY / DAY (MON – FRI) – 4 TIMES TOTAL NO OF EPISODES IN 1 MONTH – 20 TOTAL NO OF ADS IN 1 MONTH – 20 * 4 = 80 COST FOR 1 MONTH – 4,50,000 * 80 = 3,60,00,000 (3 CRORE 60 LAKH) STAR CRICKET - CHAMPIONS LEAGUE 20 DAYS (17TH SEP – 6TH OCT) RATE : 3 LAKH/10 sec Source: www.business-standard.com RATE FOR 30 SECONDS – 3LAKH * 3 – 9LAKH/30 SEC. FREQUENCY : 20 TIMES/DAY TOTAL COST FOR 1 DAY = 9 LAKH * 20 = 1,80,00,000 TOTAL COST FOR 20 DAYS – 1,80,00,000*20 = 36,00,00,000(36 crore)
  6. 6. TOTAL BUDGET FOR TVC STAR PLUS + MTV + SONY + COLORS + STAR CRICKET = 23,40,00,000 + 2,41,50,000 + 6,30,000,00 + 3,60,00,000 + 36,00,00,000 + 36,00,00,000 = 71,71,50,000 ( 71 CRORE 71 LAKH 50 THOUSAND)

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