COMMUNICATION PLAN
VEHICLE RECOMMENDED ROLE
AND USAGE
TIME PRIORITY
PR NEGATIVE PR BEFORE THE LAUNCH 1
ONLINE MEDIA DURING...
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communication plan

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Communication Plan for launching fastrack shoes.
It includes the various media through which Fastrack can launch its Shoe.

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communication plan

  1. 1. COMMUNICATION PLAN VEHICLE RECOMMENDED ROLE AND USAGE TIME PRIORITY PR NEGATIVE PR BEFORE THE LAUNCH 1 ONLINE MEDIA DURING THE LAUNCH(1 DAY) 2 TELEVISION CHAMPIONS LEAGUE T20 ACTIVITY THEMATIC ACTIVITY SEPTEMBER – OCTOBER SEPTEMBER – OCTOBER 3 OUTDOOR BILLBOARD, KIOSKS, MALLS THEATRES, etc SEPTEMBER – FEBRUARY 4 ONLINE MEDIA WEBSITES – JABONG, FLIPKART SOCIAL MEDIA ADVERTISING TIE-UPS WITH YEAR ROUND 5 EVENT STATE MARATHON EXTREME SPORTS ACTIVITY FEBRUARY APRIL-MAY 6

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